Results 121 to 130 of about 105,532 (146)
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Humour Strategies of Scientific Popularization: A Case Study on the American Sitcom The Big Bang Theory

2013
This chapter investigates the use of humour strategies to popularize scientific knowledge in the American sitcom The Big Bang Theory, whose characters embody the opposition between the groups of ‘specialists’ – represented by the four male science post-graduates—and of ‘non-experts’ – represented by their neighbour, a young less educated waitress.
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Strategic humour: Public diplomacy and comic framing of foreign policy issues

British Journal of Politics and International Relations, 2022
Dmitry Chernobrov
exaly  

The influence of chatbot humour on consumer evaluations of services

International Journal of Consumer Studies, 2023
exaly  

The neural basis of humour processing

Nature Reviews Neuroscience, 2013
Pascal Vrticka, Jessica M Black
exaly  

Explaining the use and effects of humour in advertising: an evolutionary perspective

International Journal of Advertising, 2018
Martin Eisend
exaly  

Tourists’ responses to humour

Annals of Tourism Research, 2016
Anja Pabel, Philip L Pearce
exaly  

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