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Binge Watching and Advertising
Journal of Marketing, 2016How users consume media has shifted dramatically as viewers migrate from traditional broadcast channels toward online channels. Rather than following the schedule dictated by television networks and consuming one episode of a series each week, many viewers now engage in binge watching, which involves consuming several episodes of the same series in a ...
David A. Schweidel, Wendy W. Moe
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Binge-Watching and Fandom: Conclusion
2021The Conclusion to this chapter reflects on the ways binge-watching has historically be relevant, perhaps even central, to fandom but continues to be important in fan cultures on Reddit.
Rhiannon Bury, E. Charlotte Stevens
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Binge-Watching Audience Typologies: Conclusion
2021Since 2012, binge-watching has transitioned from niche behaviour to one of the the primary modes of television viewing. After a decade, its scholarship has reached a point of saturation sufficient to construct a useful taxonomy of binge-viewers behaviour.
Lisa Perks +3 more
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Konsumsi Media, Gender, dan Binge-Watching
Bandung Conference Series: Communication Management, 2023Abstract. Media consumption refers to an activity carried out by individuals or groups in consuming various forms of available media such as movies. The media available in the digital era have wide, free, and unlimited access. The freedom to access the media must be balanced with critical thinking skills to avoid and overcome exposure to the negative ...
null Annisa Nurizki Fitri, null Yulianti
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In an increasingly competitive streaming landscape, Netflix faces the imperative to adapt its digital marketing strategy for long-term success beyond binge-watching. Challenges include fragmented audience attention, differentiation amidst competition, optimizing marketing ROI, and evolving consumer behavior.
S. Baranidharan, Shrinivas Kulkarni
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S. Baranidharan, Shrinivas Kulkarni
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Introduction: Binge-Watching Netflix
2018This introduction to Part II: Binge-Watching and the Re-invention of Control sets out the theoretical parameters for the next three chapters. This chapter grapples with the question of how to define binge-watching and how it can be approached from a variety of perspectives to take into account the various technologies that enable binge-watching and how
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From Binge-Watching to Binge-Scrolling
Film Quarterly, 2021This article approaches the paradigm of binge-watching from within a wider ecology of networked media forms and practices, which have collectively reinforced a relationship between staying home, staying connected, and staying safe during the pandemic.
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Binge-Watching: A Suspenseful, Emotional, Habit
Communication Research Reports, 2018Binge-watching, simultaneously treated as both guilty pleasure and legitimate health concern in popular press and academic discussions, is a pervasive media behavior.
Rubenking, Bridget +1 more
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NEW WATCHING PRACTICE: BINGE WATCHING
2020Thanks to the advancing technology, the content produced for television broke away from the television itself as its medium and reached the audience through many different channels, which brought about effects on viewing practices. Binge-watching, which has emerged with the spread of new distribution channels, is one of the most concrete examples of ...
ÖZEL, Sedat, DURMAZ, Tugay
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