Results 251 to 260 of about 7,392 (282)
Some of the next articles are maybe not open access.
In an increasingly competitive streaming landscape, Netflix faces the imperative to adapt its digital marketing strategy for long-term success beyond binge-watching. Challenges include fragmented audience attention, differentiation amidst competition, optimizing marketing ROI, and evolving consumer behavior.
S. Baranidharan, Shrinivas Kulkarni
openaire +1 more source
S. Baranidharan, Shrinivas Kulkarni
openaire +1 more source
From Binge-Watching to Binge-Scrolling
Film Quarterly, 2021This article approaches the paradigm of binge-watching from within a wider ecology of networked media forms and practices, which have collectively reinforced a relationship between staying home, staying connected, and staying safe during the pandemic.
openaire +1 more source
Introduction: Binge-Watching Netflix
2018This introduction to Part II: Binge-Watching and the Re-invention of Control sets out the theoretical parameters for the next three chapters. This chapter grapples with the question of how to define binge-watching and how it can be approached from a variety of perspectives to take into account the various technologies that enable binge-watching and how
openaire +1 more source
The Evolution of Binge-Watching
The study examines the binge-watching habits popularized with the rise of digital media platforms and the effects of these habits on media consumption habits. Platforms such as Netflix, Amazon Prime Video and Hulu have encouraged binge-watching by making content instantly accessible, offering viewers a seamless viewing experience.openaire +1 more source
Binge-watching Television with Walt and Omar
2016Abstract Emerging information technologies present us with abundant information about our world of subjects and objects. They also present us with a plurality of newly created worlds full of new, autonomous beings. Some of these new beings may seem to be mere fictions, but there is nothing mere about them.
openaire +1 more source
To resist or to purchase: The causal mechanism of binge-watching and program purchase
Journal of Retailing and Consumer Services, 2022Lianlian Song, Baixue Hu, Jian Mou
exaly
NEW WATCHING PRACTICE: BINGE WATCHING
2020Thanks to the advancing technology, the content produced for television broke away from the television itself as its medium and reached the audience through many different channels, which brought about effects on viewing practices. Binge-watching, which has emerged with the spread of new distribution channels, is one of the most concrete examples of ...
ÖZEL, Sedat, DURMAZ, Tugay
openaire +1 more source