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To Binge-Watch or To Not Binge-Watch The Complex Truth About Binge-Watching
If you are reading this article, it is safe to assume that you are familiar with what a television or TV is. If you are familiar with TV, then it is even safer to assume that you have a show you just can’t stay away from. Don’t worry, you are not alone at all!openaire +1 more source
In an increasingly competitive streaming landscape, Netflix faces the imperative to adapt its digital marketing strategy for long-term success beyond binge-watching. Challenges include fragmented audience attention, differentiation amidst competition, optimizing marketing ROI, and evolving consumer behavior.
S. Baranidharan, Shrinivas Kulkarni
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S. Baranidharan, Shrinivas Kulkarni
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Is this TVIV? On Netflix, TVIII and binge-watching
New Media & Society, 2014This article explores the relationship between television and video on demand (VOD), focusing specifically on Netflix and its recent move to produce and distribute original serialised drama. Drawing on a number of conceptualisations of contemporary media, this article positions Netflix within a contemporary media landscape, paying particular attention ...
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Vom Binge Watching zum Binge Thinking
2019Ob Westeros oder Hogwarts, ob Postapokalypse oder Zeitreisen - die fiktionalen Welten der Popkultur lassen ihre Rezipierenden für kurze Zeit den Alltag vergessen. Aber gerade diejenigen popkulturellen Phänomene, die nachhaltig faszinieren, gehen in ihren Weltentwürfen über die intuitive Erfassbarkeit hinaus und erlauben methodisch-reflektierte Analysen.
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The Evolution of Binge-Watching
The study examines the binge-watching habits popularized with the rise of digital media platforms and the effects of these habits on media consumption habits. Platforms such as Netflix, Amazon Prime Video and Hulu have encouraged binge-watching by making content instantly accessible, offering viewers a seamless viewing experience.openaire +1 more source
Introduction: Binge-Watching Netflix
2018This introduction to Part II: Binge-Watching and the Re-invention of Control sets out the theoretical parameters for the next three chapters. This chapter grapples with the question of how to define binge-watching and how it can be approached from a variety of perspectives to take into account the various technologies that enable binge-watching and how
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To Resist or to Purchase: The Causal Mechanism of Binge-Watching and Program Purchase
Journal of Retailing and Consumer Services, 2022Jian Mou, Baixue Hu
exaly

