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GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS
Global Marketing Conference Proceeding, 2014Reinders, M.J., Bartels, J.
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Rethinking Brand Feminine Dimension: Brand Femininity or Brand Femininities?
2009The aim of this research is to gain a deeper understanding of brand personality by focusing on feminine dimension of brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to masculinity.
Darpy, Denis, Azar, Salim
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Brand knowledge, brand community and brand engagement
2021Suraksha Gupta +2 more
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