THE IMPACT OF BRAND IMAGE AND BRAND AWARENESS ON REPURCHASE INTENTION THROUGH PERCEIVED QUALITY (Study on Lake Toba, North Sumatera) [PDF]
, 2015 Nowadays, Tourism, one of the Indonesian foreign exchange has been giving high role in raising the Indonesia GDP. Number of tourist in Indonesia is increasing significantly.
SIBORO, Mindo Yumanda, SOESANTO, Harry
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, 2020 The important usage of social media as highly interactive platforms of communications is bound to change the way companies approach marketing. Many previous studies conclude that social media has proven to be a key factor in creating brand awareness ...
F. Ardiansyah, E. Sarwoko
semanticscholar +1 more source
A Review on Advertisement - The Vein of Marketing with Special Reference to Textile Retail Showrooms, Chennai [PDF]
, 2016 The paper examines the impact of brand awareness on buying behavior through various literatures. Creating brand awareness and providing unique information about the brand and also creates brand image in the minds of consumers.
Devi, M. P. (Mrs) +1 more
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Online marketing and brand awareness for HEI: A review and bibliometric analysis. [PDF]
F1000Res, 2023 Bohara S +4 more
europepmc +1 more source
Pengaruh Kesadaran Merek, Asosiasimerek, Persepsi Kualitas, Loyalitas Merek Terhadap Ekuitas Merek (Survei Pada Warga Perumahan Joyo Grand Konsumen Air Minum Kemasan Merek Aqua Di Kota Malang) [PDF]
, 2013 The purpose of this study was to determine the effect of brand awareness, brand associations, perceived quality, brand loyalty jointly or individually to brand equity, as well as knowing which variable (brand awareness, brand associations, perceived ...
Erviana, I. P. (Indah)
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The Impact of Brand Awareness and Country of Origin in the Advertising Effectiveness of Greek Food Products in the United Kingdom: The Case of Greek Yogurt. [PDF]
Foods, 2022 Karagiannis D +3 more
europepmc +1 more source
THE IMPORTANCE OF BRAND AWARENESS IN CONSUMERS’ BUYING DECISION AND PERCEIVED RISK ASSESSMENT [PDF]
Brand awareness, as one of the fundamental dimensions of brand equity, is often considered to be a prerequisite of consumers’ buying decision, as it represents the main factor for including a brand in the consideration set.
Ovidiu I. MOISESCU
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Jurnal Aplikasi Manajemen, 2018 The purpose of this study is to analyze the influence of brand awareness and brand associations on brand loyalty. The population of this research is Population in this research is a consumer who shops at hypermarket existing Malang City, which is ...
Astrid Puspaningrum
doaj +1 more source
A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan [PDF]
Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan.
Osman, Ms. Amber +1 more
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ANALISIS PENGARUH KUALITAS KOMUNIKASI PEMASARAN DAN ELEMEN MEREK TERHADAP EKUITAS MEREK DENGAN KESADARAN MEREK SEBAGAI VARIABEL INTERVENING (STUDI KASUS PRODUK LIPSTIK MEREK RED-A) [PDF]
, 2016 Red lipstick-A is one of the variants of cosmetics production in PT. Vitapharm. Red-A lipstick product became one of the local name can be in the estimate in Indonesia are cosmetic.
MAGNADI , Rizal Hari, SEPTYANI, Rizky
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