Results 101 to 110 of about 53,165 (305)
New Directions for Adult and Continuing Education, EarlyView.ABSTRACT Mental well‐being is central to adult learner success, yet many adult education institutions lack capacity to provide timely and accessible support. This article examines how artificial intelligence (AI) can strengthen mental health–adjacent supports in adult and continuing higher education, with attention to professional practice and ...
Adam L. McClain, Thomas Wade
wiley +1 more source
A mixed method study of airline brand equity [PDF]
, 2012 This research investigates airline brand equity in a sequential, mixed method study. The initial, exploratory study undertaken with the focus groups identified relevant issues that influence airline brand equity.
Nakaprasit, Ayudh
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KOMUNIKASI PEMASARAN TERHADAP BRAND AWARENESS BRAND ROCKICKZ [PDF]
, 2020 komunikasi pemasaran (marketing communication) adalah sarana dimana perusahaan berusaha menginformasikan, membujuk, dan mengingatkan konsumen secara langsung maupun tidak langsung tentang produk dan merek yang dijual.
Kevin, Kevin
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IdeguruThe study discusses social media, especially Instagram, which is now used as one of the main sources for finding information. Instagram is currently a platform that must be owned by companies as a branding medium.
Evi Zulfiah +2 more
doaj +1 more source
New Directions for Adult and Continuing Education, EarlyView.ABSTRACT This article examines the evolving role of organizational leadership amidst the rapid advancements in artificial intelligence (AI). It explores a broadly experienced and documented crisis in leadership, due in part to the disruptive nature of AI and emerging technology.
Rachel Wlodarsky, Davin Carr Chellman
wiley +1 more source
« Retail Brand Equity: A PLS Approach [PDF]
In large retail stores, France is characterized by market saturation and even a decline of several retail concepts such as variety stores, or even supermarkets and hypermarkets (Cliquet, 2000).
Magali Jara
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ANALISIS BRAND AWARENESS POLITEKNIK HARAPAN BERSAMA (Studi Kasus pada Masyarakat Kota Tegal)
Monex: Journal Research Accounting Politeknik Tegal, 2015 Tujuan penelitian ini adalah untuk mengetahui posisi brand awareness Politeknik Harapan Bersama ditinjaudari aspek top of mind, brand recall, brand recognition dan unaware of brand di benak masyarakat KotaTegal.
Hetika Hetika +2 more
doaj +1 more source
‘Branding’ explained: Defining and measuring brand awareness and brand attitude
Journal of Brand Management, 2014 Writing in the very first issue of this journal, the present author proposed a comprehensive model of ‘branding’, a managerial process that requires the marketer to establish, in the consumer’s mind, two essential communication effects: brand awareness and then brand attitude. In the present article, he expands this model from two to now three types of
openaire +3 more sources
New Directions for Adult and Continuing Education, EarlyView.ABSTRACT Advancing artificial intelligence (AI) has transformed learning and work, yet higher education and professional development programs have not systematically equipped learners for AI‐prevalent environments. This lack of preparation creates uncertainty regarding control, responsibility, trust, and accountability.
Moon‐Heum Cho, Jerusalem Merkebu
wiley +1 more source
Understanding brand awareness measures. What they reflect and who causes changes? [PDF]
Marketers look to measures of brand awareness as indicators of changes in brand salience, as being intermediate measures of sales and also to indicate the effectiveness of marketing communications (Axelrod 1968; Percy and Rossiter 1992).
Danenberg, Nick, Wight, Samuel
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