A BRAND TRIANGLE MODEL to AVOID BRANDING MYOPIA [PDF]
This article takes the metaphor of myopia to explain the most limited vision of brand, understood as the identifying sign of a product. As brand is a sign, we turn to semiotics, the science of signs, in order to apply a model which broadens the concept ...
Paulo Lencastre, Ana Côrte-Real
core
Co-branding strategy for Cause Related Marketing activities: the role of brand awareness on consumers’ perception [PDF]
, 2010 The present paper proposes a branding perspective for a specific kind of social marketing program: Cause-related marketing activities. The aim is to verify the separate and joint effect of brand awareness of two partners in a co-branded cause related ...
GABRIELLI V, BAGHI, ILARIA
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Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators. [PDF]
Inf Technol Manag, 2022 Liu D, Yu J.
europepmc +1 more source
Long‐term hippocampal alterations and cognitive impairment in a murine model of surgical sepsis
FEBS Open Bio, EarlyView.Using a mouse model of surgical sepsis, we tested long‐term memory and analyzed the transcriptome of single cells isolated from the hippocampus. Survivor mice showed worse memory, loss of certain brain cell subpopulations, and abnormal immune cell activity—suggesting that post‐sepsis brain alterations may be linked to cognitive deficits.
Dong Seong Cho +4 more
wiley +1 more source
Brand mergers: Examining consumer response to name and logo design [PDF]
It is critical to investigate reactions to the various name and logo redeployment alternatives available in the context of a brand merger. Yet research on this topic is relatively limited.
Patrício Costa +3 more
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The influence of product design on establishing brand equity [PDF]
, 2008 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This study investigated the role of product design on brand equity by investigating the effect of consumers' perception about product design on brand equity.
Na, Kwang Jin
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Brand awareness dan brand experience terhadap brand satisfaction, brand trust dan brand loyalty [PDF]
, 2023 Penelitian ini bertujuan untuk menganalisa Pengaruh Brand Awareness dan Brand Experience terhadap Brand Satisfaction, Brand Trust dan Brand Loyalty pada Pengguna Sepeda Motor Honda di Kota Samarinda.
Karunia, Erick
core +1 more source
Brand Awareness via Online Media: An Evidence Using Instagram Medium with Statistical Analysis. [PDF]
Comput Intell Neurosci, 2022 Yantian M +5 more
europepmc +1 more source
Intelligent Tutoring Systems for Adult Learning in STEM Disciplines
New Directions for Adult and Continuing Education, EarlyView.ABSTRACT Intelligent tutoring systems (ITS) are reshaping adult learning in STEM by providing adaptive, data‐driven instruction across classrooms, workplaces, and informal environments. In the context of ITS, this article compares generative AI, which creates personalized explanations and practice materials, with explainable AI, which focuses on ...
Jill Zarestky, Amanda R. Lager Gleason
wiley +1 more source
Untying the Influence of Advertisements on Consumers Buying Behavior and Brand Loyalty Through Brand Awareness: The Moderating Role of Perceived Quality. [PDF]
Front Psychol, 2021 Zhao J +4 more
europepmc +1 more source