The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty
Jurnal Manajemen, 2020 The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness.
Innocentius Bernarto, Margaretha P. Berlianto, Yohana F. C. P. Meilani, +1 more
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Why human connection is the true metric of research success
FEBS Open Bio, EarlyView.Human‐centred mentorship can be shaped by mentor attributes, actions, intrinsic drive and career ambition. Drawing on reflections across Singapore and France, as well as workshop insights from FEBS‐IUBMB ENABLE 2024, this article shows that human‐centred mentorship creates the conditions for sustainable growth, well‐being and retention in research ...
Timothy Lin Yun Tan +3 more
wiley +1 more source
A study on the association between brand awareness and consumer/brand loyalty for the packaged milk industry in Pakistan [PDF]
Brand awareness remains fundamental to consumer life as the interaction initiation point to the brands. This paper put forwards the relationship of brand awareness on consumer/brand loyalty in the packaged milk brands in the urban Pakistan.
Osman, Ms. Amber +1 more
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FEBS Open Bio, EarlyView.Chemotherapy side effects significantly impact cancer survivors' quality of life. Using protein levels in blood samples from breast cancer patients before and after 12 weeks of taxane treatment, we detected treatment‐dependent changes in calcium signaling and aging pathways associated with cancer recurrence.
Saira Munshani +6 more
wiley +1 more source
THE IMPACT OF BRAND IMAGE AND BRAND AWARENESS ON REPURCHASE INTENTION THROUGH PERCEIVED QUALITY (Study on Lake Toba, North Sumatera) [PDF]
, 2015 Nowadays, Tourism, one of the Indonesian foreign exchange has been giving high role in raising the Indonesia GDP. Number of tourist in Indonesia is increasing significantly.
SIBORO, Mindo Yumanda, SOESANTO, Harry
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Pengaruh Brand Association, Brand Awareness, dan Brand Loyalty terhadap Brand Equity
Jurnal Riset dan Inovasi ManajemenThis study aims to determine the effect of brand association, brand awareness, and brand loyalty on brand equity. The background of this research is the increasing competition in the smartphone industry, where leading brands are competing to capture consumer attention, particularly Generation Z, who have unique characteristics in using technology ...
null Sernide Zebua, null Agus Sriyanto
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Long‐term hippocampal alterations and cognitive impairment in a murine model of surgical sepsis
FEBS Open Bio, EarlyView.Using a mouse model of surgical sepsis, we tested long‐term memory and analyzed the transcriptome of single cells isolated from the hippocampus. Survivor mice showed worse memory, loss of certain brain cell subpopulations, and abnormal immune cell activity—suggesting that post‐sepsis brain alterations may be linked to cognitive deficits.
Dong Seong Cho +4 more
wiley +1 more source
The Impact of Brand Awareness and Customer Experience on the Brand Loyalty of MI
MATEC Web of Conferences, 2017 This study discusses the impact of brand awareness and customer experience on brand loyalty of MI. This study randomly selected the people who have purchased the MI’s product to complete the questionnaire.
Zhao Yang +4 more
doaj +1 more source
Pengaruh Brand Equity terhadap Keputusan Pembelian Konsumen pada Produk Pasta Gigi Pepsodent (Studi Kasus pada Mahasiswa Program Studi Pendidikan Ekonomi STKIP PGRI Sumatera Barat) [PDF]
, 2013 The issues raised in this study is "Consumer Purchasing Decisions On Products Toothpaste Pepsodent". The variables of this study is Brand Awareness, Perceived Quality, Brand Association and Brand Loyalty (as independent variables) and the Purchase ...
NUJULIA, N. (NUJULIA)
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Brand Affiliate sebagai Alternatif Membangun Brand Awareness
PrologiaTechnological developments, especially in social media platforms such as TikTok, have changed the marketing paradigm by focusing on dynamic consumer interactions. This research explores the impact of TikTok in building brand awareness, especially with the emergence of the concept of "Tiktok Affiliate." The research results show the important role of ...
Ivana Trixie, Nigar Pandrianto
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