Results 31 to 40 of about 2,607,256 (372)
Business and Finance Journal, 2023 Brand Performance has an important role for organizations to implement and improve good services and processes. This implies that management in the organization, must continuously improve the skills and ability to maintain and enhance the growth of the ...
Andik Setiawan, Yudi Sutarso
doaj +1 more source
International Journal For Multidisciplinary Research, 2023 Brand awareness is a fundamental concept in marketing and consumer behavior, representing the extent to which a brand is recognized and recalled by consumers.
Arohi Anand
semanticscholar +1 more source
E-Jurnal Manajemen, 2021 Tujuan dari penelitian ini adalah untuk mengetahui pengaruh promosi dan kemasan terhadap keputusan pembelian, pengaruh promosi dan kemasan terhadap brand awareness, pengaruh brand awareness terhadap keputusan pembelian, serta peran brand awareness ...
Febe Vanesamay Jayadi, I Made Wardana
doaj +1 more source
Journal, 2022 Shopping through e-commerce is one of the new tools in the current era. Various brands offer the large selection of products or services making shopping through e-commerce like shopping in the city center, but online. Currently, many e-commerce companies
Andi Supiyandi, S. Hastjarjo, Y. Slamet
semanticscholar +1 more source
PERAN BRAND IMAGE MEMEDIASI PENGARUH ELECTRONIC WORD OF MOUTH DAN BRAND AWARENESS TERHADAP NIAT BELI
E-Jurnal Manajemen, 2020 Penelitian ini bertujuan untuk mengetahui pengaruh EWOM dan brand awareness terhadap niat beli melalui brand image sebagai pemediasi. Sampel penelitian ditetapkan sebanyak 160 responden dengan menggunakan teknik pengambilan sampel yaitu purposive ...
Ketut Ayu Wedayanti +1 more
doaj +1 more source
PERILAKU PEMBELIAN MEREK FAST FASHION PADA GENERASI MILENIAL DI INDONESIA
Jurnal Aplikasi Bisnis dan Manajemen, 2021 The purpose of this study is to analyze millennial buying behavior towards world fast fashion brands in Indonesia. The total number of respondents in the research that could be processed was 188 respondents.
Enrico Situmorang +5 more
doaj +1 more source
Journal of business and management studies, 2022 Modern individuals create social networks to connect. A digital social landscape now exists within the society that enables interactions while providing convenience and efficiency.
Mary Aubrey G. Gesmundo +5 more
semanticscholar +1 more source
The role of Social Media Marketing in increasing Brand Awareness, Brand Image and Purchase Intention
Indonesian Management and Accounting Research, 2022 In recent years, social media is not only used for social interaction activities, but is also used as a medium for doing business. Especially at this time when the whole world is facing the covid 19 pandemic, where most countries make decisions about ...
Aekram Faisal, Iwan Ekawanto
semanticscholar +1 more source
Insight Management Journal, 2022 Penelitian ini bertujuan untuk mengetahui brand ambassador dan brand image terhadap keputusan pembelian dengan brand awareness sebagai variabel intervening studi pada mahasiswa fakultas ekonomi & bisnis universitas harapan medan.
Amelia Ghadani +2 more
semanticscholar +1 more source
JURNAL LENTERA BISNIS, 2022 This study aims to examine and analyze the effect of brand image and brand awareness on purchase decisions at Mc Donald's in Palmerah, West Jakarta.
Deny Rumaidlany +2 more
semanticscholar +1 more source