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Journal, 2022 Shopping through e-commerce is one of the new tools in the current era. Various brands offer the large selection of products or services making shopping through e-commerce like shopping in the city center, but online. Currently, many e-commerce companies
Andi Supiyandi, Sri Hastjarjo, Y. Slamet
semanticscholar +1 more source
PENGARUH DAYA TARIK IKLAN TERHADAP BRAND ATTITUDE MELALUI BRAND AWARENESS SEBAGAI VARIABEL MEDIASI
E-Jurnal Manajemen, 2019 Penelitian ini menjelaskan pengaruh daya tarik iklan terhadap brand awareness, pengaruh daya tarik iklan serta brand awareness kepada brand attitude, kemudian peran brand awareness dalam memediasi pengaruh daya tarik iklan kepada brand attitude ...
Ni Komang Desi Utami, Ni Wayan Ekawati
doaj +1 more source
The role of Social Media Marketing in increasing Brand Awareness, Brand Image and Purchase Intention
Indonesian Management and Accounting Research, 2022 In recent years, social media is not only used for social interaction activities, but is also used as a medium for doing business. Especially at this time when the whole world is facing the covid 19 pandemic, where most countries make decisions about ...
Aekram Faisal, Iwan Ekawanto
semanticscholar +1 more source
Journal of business and management studies, 2022 Modern individuals create social networks to connect. A digital social landscape now exists within the society that enables interactions while providing convenience and efficiency.
Mary Aubrey G. Gesmundo +5 more
semanticscholar +1 more source
PENGARUH BRAND AWARENESS, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN
Jurnal Performa, 2021 Penelitian ini berjudul “Pengaruh Brand Awareness, Brand Image, dan Kualitas Produk Terhadap Keputusan Pembelian di Store Zara Pakuwon Mall Surabaya”.
Fransisca Jovita Amelfdi, Elia Ardyan
doaj +1 more source
Insight Management Journal, 2022 Penelitian ini bertujuan untuk mengetahui brand ambassador dan brand image terhadap keputusan pembelian dengan brand awareness sebagai variabel intervening studi pada mahasiswa fakultas ekonomi & bisnis universitas harapan medan.
Amelia Ghadani +2 more
semanticscholar +1 more source
CUSTOMER BENCHMARKING ANALYSIS ON BRAND IMAGE FORMATION IN BRAND NIKE
Sinergi: Jurnal Ilmiah Ilmu Manajemen, 2018 This study aims to analyze customer benchmarking through the effect of brand identity to the formation of brand image on the Nike brand through brand awareness. Samples were selected from respondents from athletes athletics, aquatic, football, basketball,
Rhegie Nastiti Ayungga
doaj +1 more source
PENGARUH BRAND IMAGE, BRAND AWARENESS, DAN BRAND LOYALTY TERHADAP BRAND EQUITY SMARTPHONE IPHONE
Equivalent : Journal of Economic, Accounting and Management, 2023 Abstract : This research journal aims to determine the effect of Brand Image, Brand Awareness, and Brand Loyalty variables on Brand Equity on iPhone smartphone users in Blado Village, Blado District, Batang Regency. This research is based on the decline in sales of iPhone smartphones in Indonesia between 2019 and 2021.
Muhammad Zaki Fatkhurrohman Khasan +2 more
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Jurnal Minfo Polgan, 2023 Perkembangan pariwisata di Indonesia berkembang sangat pesat karena Indonesia memiliki banyak tempat wisata menarik dan oleh-oleh khas Indonesia. Oleh karena itu, tujuan dari riset penelitian ini ialah untuk mengidentifikasikan apakah Kualitas Terpercaya, Kepuasan Merek, Kesadaran Merek, Cinta Merek, dan Kepercayaan Merek mampu mempengaruhi loyalitas ...
Nuzula Agustin, Isnaini +6 more
openaire +2 more sources
Jurnal Aplikasi Bisnis dan Manajemen, 2023 XYZ Insurance is an insurance company that has only been running for three years and is considered to have no brand equity (brand strength) in the eyes of customers.
Virgin Valentina +2 more
doaj +1 more source