Results 31 to 40 of about 2,563,068 (183)
International Journal of Data and Network Science, 2022 This paper focuses on five-star hotels in Jordan to investigate the impact of influencer marketing on overall brand equity. The mediating role played by brand awareness and customer brand engagement between influencer marketing and overall brand equity ...
Hussam Ali, Omar Mohammad Ali Alquda
semanticscholar +1 more source
PENGARUH DIMENSI EKUITAS MEREK TERHADAP NIAT MEMBELI
Ekuitas: Jurnal Ekonomi dan Keuangan, 2018 The objective of this study is to examine; (1) the simultaneous effects of brand awareness, advertising awareness, brand association and perceived quality on the intent to buy; (2) the partial effect of brand awareness, advertising awareness, brand ...
Hendro Widjanarko
doaj +1 more source
Business and Entrepreneurial Review, 2022 Currently the marketplace is competing for a strong positioning in the minds of its customers. Companies show business by presenting brand ambassadors, brand awareness, brand image, and prices so that consumers have the intention to buy products or ...
Carla Clarissa, Innocentius Bernarto
semanticscholar +1 more source
Jurnal Aplikasi Bisnis dan Manajemen, 2023 XYZ Insurance is an insurance company that has only been running for three years and is considered to have no brand equity (brand strength) in the eyes of customers.
Virgin Valentina +2 more
doaj +1 more source
CUSTOMER BENCHMARKING ANALYSIS ON BRAND IMAGE FORMATION IN BRAND NIKE
Sinergi: Jurnal Ilmiah Ilmu Manajemen, 2018 This study aims to analyze customer benchmarking through the effect of brand identity to the formation of brand image on the Nike brand through brand awareness. Samples were selected from respondents from athletes athletics, aquatic, football, basketball,
Rhegie Nastiti Ayungga
doaj +1 more source
PLoS ONE, 2022 Social media has changed the marketing phenomenon, as firms use social media to inform, impress, and retain the existing consumers. Social media marketing empowers business firms to generate perceived brand equity activities and build the notion among ...
Qing Yang +4 more
doaj +2 more sources
PERAN BRAND AWARENESS DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION
E-Jurnal Manajemen, 2020 Tujuan penelitian ini adalah untuk mengetahui peran brand awareness dalam memediasi pengaruh celebrity endorser terhadap purchase intention pada produk sepatu Adidas Yeezy.
Ida Bagus Putu Asdhi Setiawan +1 more
doaj +1 more source
Acta Commercii, 2014 Purpose: The purpose of the study was to investigate the impact of packaging, price and brand awareness on brand loyalty. Rationale: The study sought to extend empirical evidence on the association between brand loyalty and product-related factors ...
Manilall Dhurup +2 more
doaj +1 more source
The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D, Schivinski, B
core +1 more source
Pengaruh Iklan Heritage Terhadap Brand Awarenes, Brand Trust, Dan Intensi Pembelian
Jurnal Manajemen Teori dan Terapan, 2010 This study is aimed to determine how the influence of heritage advertising, brand awareness and brand trust in creating the intention to buy. This study took 130 respondents and using purposive sampling method.
Happy Sandra, Jony Oktavian Haryanto
doaj +1 more source