Results 51 to 60 of about 502,364 (307)

The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products

open access: yesOrganizacija
Brand awareness enables brand recognition in different market conditions, which is very important for companies selling digital products or providing digital services.
Šakytė-Statnickė Gita
doaj   +1 more source

Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen Pada Produk Gula Tropicana Slim Di Palembang [PDF]

open access: yes, 2015
This research aims to test the influence of brand equity towards decision purchase consumers on product Tropicana Slim in Palembang. Variable brand equity is divided into four, namely brand awareness, brand loyalty, brand association, and perceive ...
Setiawan, Hendra Agus
core  

Perspectives in educating molecular pathologists on liquid biopsy: Toward integrative, equitable, and decentralized precision oncology

open access: yesMolecular Oncology, EarlyView.
Liquid biopsy enables minimally invasive, real‐time molecular profiling through analysis of circulating biomarkers in biological fluids. This Perspective highlights the importance of training pathologists through integrative educational programs, such as the European Masters in Molecular Pathology, to ensure effective and equitable implementation of ...
Marius Ilié   +13 more
wiley   +1 more source

PERAN BRAND AWARENESS MEMEDIASI PENGARUH BRAND AMBASSADOR DAN SOCIAL MEDIA MARKETING TERHADAP PURCHASE DECISION

open access: yesE-Jurnal Manajemen
Penelitian ini bertujuan untuk menjelaskan peran brand awareness dalam memediasi pengaruh brand ambassador dan social media marketing terhadap purchase decision.
I Gede Sandi Upa Dharma Putra   +1 more
doaj   +1 more source

Analisis Pengaruh Ekuitas Merek Terhadap Respon Konsumen Pada Produk Levi’s Di Palembang [PDF]

open access: yes, 2013
This study aimed to examine the effect of brand equity consists of brand awareness, brand associations, perceived quality, and brand loyalty on consumer response Levi's products in Palembang.
Gozali, Donny
core  

Genetic attenuation of ALDH1A1 increases metastatic potential and aggressiveness in colorectal cancer

open access: yesMolecular Oncology, EarlyView.
Aldehyde dehydrogenase 1A1 (ALDH1A1) is a cancer stem cell marker in several malignancies. We established a novel epithelial cell line from rectal adenocarcinoma with unique overexpression of this enzyme. Genetic attenuation of ALDH1A1 led to increased invasive capacity and metastatic potential, the inhibition of proliferation activity, and ultimately ...
Martina Poturnajova   +25 more
wiley   +1 more source

Pengaruh Brand Awareness, Brand Association Dan Faktor Psikografis Terhadap Keputusan Pembelian Etude House Di Semarang [PDF]

open access: yes, 2015
Along with the development of science and technology, human needs are becoming increasingly complex. Not just a case of trying to meet the basic needs of food, clothing, home and education, but also the physical appearance and beauty treatments (both ...
Khaerunissa, S. S. (Sandy)   +2 more
core  

Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance [PDF]

open access: yesInternational Journal of Hospitality Management, 2019
This paper develops a multi-disciplinary measure of the brand signature construct by means of literature review and primary data analysis. This study explains that brand signature involves (i) endorsement of consistent consumer attitude toward diffusion of a brand name and brand logo (consists of typeface, design, and color); (ii) the expression and ...
openaire   +1 more source

Overview of molecular signatures of senescence and associated resources: pros and cons

open access: yesFEBS Open Bio, EarlyView.
Cells can enter a stress response state termed cellular senescence that is involved in various diseases and aging. Detecting these cells is challenging due to the lack of universal biomarkers. This review presents the current state of senescence identification, from biomarkers to molecular signatures, compares tools and approaches, and highlights ...
Orestis A. Ntintas   +6 more
wiley   +1 more source

Opening the Doors: Building Brand Awareness

open access: yesHealthcare Quarterly, 2006
In search of a credible and cost-effective way to promote Mount Sinai Hospital (Mount Sinai) and educate a broad public, Mount Sinai opened its doors wide to The Globe and Mail (The Globe). The result was a three-part national feature series that told Mount Sinai's compelling story, provided third-party credibility and confirmed the value of proactive ...
Judith, John, Rob, McCartney
openaire   +3 more sources

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