World Electric Vehicle Journal, 2021 As environmental and energy issues are becoming more and more serious, China has seen the birth of a number of electric vehicle start-ups (EVSUs). Although there has been a dozen or so studies about consumers’ purchase intention of battery electric ...
Qianling Jiang +3 more
doaj +1 more source
The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty
Jurnal Manajemen, 2020 The aim of this research is to examine the positive influence of brand awareness, brand image, and brand trust on brand loyalty. The coffee shop business in big cities in Indonesia is growing rapidly. Each coffee shop strives to show its uniqueness. This
Margaretha P. Berlianto Yohana F. C. P. Meilani Innocentius Bernarto +1 more
semanticscholar +1 more source
International Journal of Review Management Business and Entrepreneurship (RMBE), 2021 Haroo Table is an online bakery shop in Surabaya. Haroo Table’s promotional activities turns out is not enough to make company become the first choice because of competitors that has higher brand awareness. The purpose of this research is to find out the
Angelyn Angelyn, D. S. Kodrat
semanticscholar +1 more source
IMPROVING METHODS OF BRAND POSITIONING
Фінансово-кредитна діяльність: проблеми теорії та практики, 2015 Analysis of brand awareness was based on the methods of informing the target audience. Model brand positioning developed. Determine the average level of brand awareness on the methods of information dissemination. Map was constructed ranking depending on
O. O. Shvets
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PERAN BRAND AWARENESS MEMEDIASI DAYA TARIK IKLAN ONLINE TERHADAP NIAT BELI “MADANTY FASHION”
E-Jurnal Manajemen, 2021 Perusahaan perlu melakukan pendekatan kepada konsumen dalam upaya membentuk brand awareness di benak konsumen melalui iklan agar konsumen mudah mengenali merek suatu produk diantara merek lainnya.
I Ketut Alex Mahardika, I Wayan Santika
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Pengaruh Brand Awareness, Brand Association Dan Faktor Psikografis Terhadap Keputusan Pembelian Etude House Di Semarang [PDF]
, 2015 Along with the development of science and technology, human needs are becoming increasingly complex. Not just a case of trying to meet the basic needs of food, clothing, home and education, but also the physical appearance and beauty treatments (both ...
Khaerunissa, S. S. (Sandy) +2 more
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Positive associations between consumerism and tobacco and alcohol use in early adolescence: cross-sectional study [PDF]
, 2012 <p>Background: There is concern about the negative impact of modern consumer culture on young people's mental health, but very few studies have investigated associations with substance use.
Bhaskar, A., Hunt, K., Sweeting, H.N.
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ANALISIS BRAND AWARENESS DAN PENGARUHNYA TERHADAP BUYING DECISION MOBIL TOYOTA CALYA DI MAKASSAR
, 2021 Penelitian ini dilakukan pada PT Hadji Kalla di Makassar. Permasalahan yang terjadi pada penelitian ini yaitu turunnya pejualan mobil toyota calya selama rentang waktu 2017-2019. Penelitian ini bertujuan untuk mengetahui: brand awareness, buying decision
Syahriah Sari, S. Syamsuddin, S. Syahrul
semanticscholar +1 more source
Pengaruh Dimensi Ekuitas Merek Terhadap Keputusan Pembelian Produk Pencuci Mulut (mouthwash)
Jurnal Manajemen, 2018 The purpose of this study is to determine the partial effect of brand awareness, brand association, perceived quality and brand loyalty on purchase decision in Betadine mouthwash.
Dudi Permana
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Pengaruh Brand Awareness, Brand Association Dan Advertising Effectiveness Terhadap Keputusan Pembelian Produk Smartphone Samsung (Studi Kasus Mahasiswa S1 Universitas Diponegoro) [PDF]
, 2016 In the globalization era, smartphones industries are the most developed industry in Indonesia. This situation create business competition are increasingly competitive.
Darayani, A. (Amelina) +1 more
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