Results 51 to 60 of about 2,607,256 (372)
PENGARUH DIMENSI EKUITAS MEREK TERHADAP NIAT MEMBELI
Ekuitas: Jurnal Ekonomi dan Keuangan, 2018 The objective of this study is to examine; (1) the simultaneous effects of brand awareness, advertising awareness, brand association and perceived quality on the intent to buy; (2) the partial effect of brand awareness, advertising awareness, brand ...
Hendro Widjanarko
doaj +1 more source
PEMANFAATAN DIGITAL MARKETING DALAM MEMBANGUN BRAND AWARENESS BRAND FASHION STREETWEAR URBAIN INC.
Komuniti, 2022 The number of internet users in Indonesia is the main factor for businesses to use digital marketing to get consumers. Urbain inc. as a streetwear fashion brand has become one of the most popular brands among fashion connoisseurs. This study examines how
Muhammad Rizky Pramadyanto
semanticscholar +1 more source
Business and Entrepreneurial Review, 2022 Currently the marketplace is competing for a strong positioning in the minds of its customers. Companies show business by presenting brand ambassadors, brand awareness, brand image, and prices so that consumers have the intention to buy products or ...
Carla Clarissa, Innocentius Bernarto
semanticscholar +1 more source
Jurnal Aplikasi Bisnis dan Manajemen, 2023 XYZ Insurance is an insurance company that has only been running for three years and is considered to have no brand equity (brand strength) in the eyes of customers.
Virgin Valentina +2 more
doaj +1 more source
STRATEGY TO IMPROVE BRAND AWARENESS
Journal of Management and Business, 2014 Brand strategy is an important thing that has to be built by the company to strengthen the relationship between a company and its customers to provide benefits for the company so that the company is able to win the competition in the industry (Sadat, 2009).
Christina Yanita Setyawati +1 more
openaire +3 more sources
The Determinants of Consumer Purchase Decision: Brand Image Brand Awareness [PDF]
International Journal of Trend in Scientific Research and Development, 2018 In this paper entirely focused on the brand awareness of consumer purchasing decision while on the buying of the product. This study examines relation between brand awareness and consumer buying decision while before and after purchasing of product. This has been done by going through different literature and articles by different authors. It will help
Indumathi. M, Dr. CH Bala Nageshwara Rao
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CUSTOMER BENCHMARKING ANALYSIS ON BRAND IMAGE FORMATION IN BRAND NIKE
Sinergi: Jurnal Ilmiah Ilmu Manajemen, 2018 This study aims to analyze customer benchmarking through the effect of brand identity to the formation of brand image on the Nike brand through brand awareness. Samples were selected from respondents from athletes athletics, aquatic, football, basketball,
Rhegie Nastiti Ayungga
doaj +1 more source
PLoS ONE, 2022 Social media has changed the marketing phenomenon, as firms use social media to inform, impress, and retain the existing consumers. Social media marketing empowers business firms to generate perceived brand equity activities and build the notion among ...
Qing Yang +4 more
doaj +2 more sources
Enhancing Brand Awareness Via Halal Brand Personality
Halalpshere, 2021 This paper develops a multi-disciplinary measure of the Halal brand personally construct by means of literature review. This study explains that Halal brand personality involves (i) purity, (ii) excitement, (iii) sophistication, (iv) safety and (iv) righteousness on brand awareness.
Abdul Kadir Othman +2 more
openaire +2 more sources
, 2017 Security awareness is a part of a good security program. It says so in many books and it is true. But why is it true? Most regulations that cover security have some requirement for security awareness training at least annually. Some companies make their own and others buy videos from companies and show them. Some companies have a quiz at the end of the
R. Scott McCoy, Gregory Jarpey
openaire +4 more sources