Reflective Model of Brand Awareness on Repurchase Intention and Customer Satisfaction
, 2020 This study aims to analyze and confirm brand awareness’ role in influencing the repurchase intention both directly and indirectly on customer satisfaction variables and repurchase intention variables.
G. Ilyas +4 more
semanticscholar +1 more source
Effect of social media sharing on destination brand awareness and destination quality
Journal of Vacation Marketing, 2020 This study examines the effect of social media sharing on tourism destination brand awareness and destination natural and service quality and also examines the moderating roles of country of origin (COI; macro and micro) image on destination natural and ...
B. B. Dedeoğlu +4 more
semanticscholar +1 more source
Customer-Based Brand Equity in Indonesia's Higher Education Institution
Journal of Management and Entrepreneurship Research, 2021 Objective: This study aimed to examine the causal order among dimensions of customer-based brand equity (CBBE) in Indonesian higher education institutions. The core dimensions of brand equity used are brand awareness, brand association, perceived quality,
Milcha Handayani Tammubua
doaj +1 more source
Pengaruh Brand Awareness, Brand Association, Perceived Quality Dan Brand Loyalty Terhadap Brand Equity (Survei Pada Konsumen Usia Remaja Di Kelurahan Purwantoro Kecamatan Blimbing Malang Yang Menggunakan Kartu Prabayar Im3 Pt.indosat) [PDF]
, 2014 The competitive condition that happened at provider brand mobile phone operators are increasingly stringent, encouraging consumers to buy the brand that is able to provide more value than other brands.
Muhammad, M. (Muhammad)
core
Journal the Winners: Economics, Business, Management, and Information System Journal, 2021 The research aims to examine the factors that form brand awareness and brand image of the tourism sector in Indonesia by using the model social media marketing on TikTok platform.
Santi Rimadias +2 more
semanticscholar +1 more source
Pengaruh Brand Awareness , Brand Image Dan Perceived Quality Terhadap Keputusan Pemakaian Jasa Pada Maskapai Penerbangan Garuda Indonesia [PDF]
, 2014 Garuda Indonesia is Indonesian government-owned airlines that always provide the best quality services to its passengers, starting from purchase the ticket until post-flight.
Armawati, I. (Isna) +2 more
core
Pengaruh Iklan Web Series SPace # "Kenapa Belum Nikah?" Terhadap Brand Awareness JD.ID
Profetik, 2019 Abstrak. Tujuan dari penelitian ini adalah untuk mengetahui besaran pengaruh iklan web series Space # “Kenapa Belum Nikah?” terhadap brand awareness JD.ID. Penelitian ini menggunakan variabel independent yaitu iklan web series, dengan dimensi multimedia,
Yaasmiin Larasati Dewi
doaj +1 more source
Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian AC Panasonic Pada Toko Sumber AC Di Palembang [PDF]
, 2014 The purpose of this study was to analyze whether there is an influence of brand awareness, perceived quality, brand associations, and brand loyalty on purchase decisions in store Panasonic AC Sources AC in Palembang.
Mulyati, Tika
core
, 2020 Companies can use digital media in promoting their business or social media like Facebook, Instagram, YouTube. Many researchers examine the effects of different uses of social media on consumer buying behavior from different perspectives.
Mohamad Trio Febriyantoro
semanticscholar +1 more source
The Gold Rush of Digital Marketing: Assessing Prospects of Building Brand Awareness Overseas
Business Perspectives and Research, 2020 Advertising through digital channels—known as Digital Marketing—is recognized for its transformative impact on companies and for its immense effect on brand–consumer relationships, as it enables interactions with customers at any time and in any place ...
Anna Makrides, D. Vrontis, M. Christofi
semanticscholar +1 more source