Results 61 to 70 of about 2,607,256 (372)
The impact of brand communication on brand equity through Facebook [PDF]
, 2015 Purpose: The purpose of this study is to fill the gap in the discussion of the ways in which firm-created and user-generated social media brand communication impacts consumer-based brand equity metrics through Facebook.
Dabrowski, D, Schivinski, B
core +1 more source
Acta Commercii, 2014 Purpose: The purpose of the study was to investigate the impact of packaging, price and brand awareness on brand loyalty. Rationale: The study sought to extend empirical evidence on the association between brand loyalty and product-related factors ...
Manilall Dhurup +2 more
doaj +1 more source
PERAN BRAND AWARENESS DALAM MEMEDIASI PENGARUH CELEBRITY ENDORSER TERHADAP PURCHASE INTENTION
E-Jurnal Manajemen, 2020 Tujuan penelitian ini adalah untuk mengetahui peran brand awareness dalam memediasi pengaruh celebrity endorser terhadap purchase intention pada produk sepatu Adidas Yeezy.
Ida Bagus Putu Asdhi Setiawan +1 more
doaj +1 more source
The Influence of advertising media on brand awareness
Management:Journal of Sustainable Business and Management Solutions in Emerging Economies, 2017 In modern business conditions, the company sends its promotional message through various instruments of promotion, and therefore the different media. One of the instruments of promotion is economic propaganda (advertising), which uses a number of media such as television, radio, newspapers, billboards, Internet and others.
Domazet, Ivana +2 more
openaire +3 more sources
The Future of Brand Awareness and Brand Loyalty on Travel Agencies
International Conference on Tourism Research, 2022 Tourism has emerged as one of the great activities of the 21st century; however, due to globalization and the development of the Internet, travel agencies see some of their business principles being changed by new technologies. Furthermore, the impacts of the pandemic crisis (SARS-COV2) have been highly negative.
Santos, Sara +4 more
openaire +2 more sources
Sepa, 2017 This study examines brand image and brand awareness based on selected attributes of bio-organic fertilizer product brand "Pomi". The purpose of this study is to analyze brand image, the attributes of bio-organic fertilizer product brand "Pomi" and ...
Agustina Shinta +3 more
doaj +1 more source
MIX: Jurnal Ilmiah Manajemen, 2018 Research aim to analyze influence of 1) Brand Awareness on Trust, 2) Brand Image on Trust, 3) Brand Awareness on Purchase Intention, 4) Brand Image on Purchase Intention, 5) Trust on Purchase Intention, 6) Brand awareness on Purchase Intention through ...
Raden Bagus Faizal Irany Sidharta +2 more
doaj +1 more source
Pengaruh Iklan Heritage Terhadap Brand Awarenes, Brand Trust, Dan Intensi Pembelian
Jurnal Manajemen Teori dan Terapan, 2010 This study is aimed to determine how the influence of heritage advertising, brand awareness and brand trust in creating the intention to buy. This study took 130 respondents and using purposive sampling method.
Happy Sandra, Jony Oktavian Haryanto
doaj +1 more source
Komunikasi Pemasaran Terhadap Brand Awareness Brand Rockickz
Prologia, 2020 Marketing communication is a means by which companies try to inform, persuade, and remind consumers directly or indirectly about the products and brands that are sold. Marketing communication theory covers several marketing communication mixes consisting of advertising, direct marketing, sales promotion, personal selling, interactive marketing, public ...
Sinta Paramita, Kevin Kevin
openaire +3 more sources
BRANDING AWARENESS LOGO 39th POLMED
Gondang: Jurnal Seni dan Budaya, 2021 Branding adalah berbagai kegiatan komunikasi yang dilakukan oleh siapapun pemilik merk (baik dalam kategori bisnis, organisasi, layanan masyarakat, lembaga pemerintah ataupun pendidikan). Branding bukanlah sekadar aktivitas biasa. Namun juga sebagai sarana dalam meningkatkan kesadaran merk dari sebuah organisasi. Politeknik Negeri Medan yang pada tahun
Destiadi, Rezha +2 more
openaire +4 more sources