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The Impact of Brand Awareness on Purchase Intention

Highlights in Business, Economics and Management
The degree of brand awareness (BA) exerts a strong impact on the behavior and choices made by consumers. To comprehensively understand how brand awareness influences decision making on the part of consumers, this detailed review assesses the effect that ...
Shuwen Chen
semanticscholar   +1 more source

The Effect of Social Media Influencers on Purchase Intention: The Role Brand Awareness as a Mediator

International Journal of Entrepreneurship and Business  Management, 2022
This research focuses on the influence of social media influencers on purchase intention which is mediated by brand awareness. The use of an influencer has indeed been proven to be effective in creating consumer awareness and influencing their purchase ...
Desi Patmawati, Miswanto Miswanto
semanticscholar   +1 more source

The Effect of Social Influence and Brand Image on Brand Awareness and Purchase Intention Study Case

IJEBD (International Journal of Entrepreneurship and Business Development)
This study examines the relationships between social influence, brand image, brand awareness, and purchase intention in consumer behavior. The primary goal is to analyze how social influence and brand image contribute to brand awareness and purchase ...
Leonard Joshua
doaj   +1 more source

The Influence of Brand Ambassador, Brand Awareness, Brand Image and Prices on Purchase Decisions on Online Marketplace

Business and Entrepreneurial Review, 2022
Currently the marketplace is competing for a strong positioning in the minds of its customers. Companies show business by presenting brand ambassadors, brand awareness, brand image, and prices so that consumers have the intention to buy products or ...
Carla Clarissa, Innocentius Bernarto
semanticscholar   +1 more source

Psychosocial Outcomes in Patients With Endocrine Tumor Syndromes: A Systematic Review

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Introduction The combination of disease manifestations, the familial burden, and varying penetrance of endocrine tumor syndromes (ETSs) is unique. This review aimed to portray and summarize available data on psychosocial outcomes in patients with ETSs and explore gaps and opportunities for future research and care.
Daniël Zwerus, Floortje Strobbe, Annemarie A. Verrijn Stuart, Hanneke M. van Santen, Gerlof D. Valk, Sasja A. Schepers, Rachel S. van Leeuwaarde   +6 more
wiley   +1 more source

PENGARUH BRAND AWARENESS DAN BRAND ASSOCIATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN FORTE

Jurnal Performa, 2019
Perusahaan Panca Adi Perkasa bergerak di bidang industri fashion dan berdiri di tahun 2015. Perusahaan Panca Adi Perkasa meluncurkan brand yang bernama Forte. Untuk memperkuat brand, Forte telah melakukan berbagai macam upaya pemasaran.
Alvin Frederick Liauri
doaj   +1 more source

PENGARUH SOCIAL MEDIA MARKETING, DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN MELALUI BRAND AWARENESS SEBAGAI MEDIASI PADA KEDAI KOPI JANJI JIWA DI SURABAYA

Jurnal Ilmiah Mahasiswa Manajemen : JUMMA, 2022
The purpose of this study was to analyze and examine the effect of social media marketing, and e-wom on purchasing decisions through brand awareness as a mediation at the Promise Jiwa Coffee Shop in Surabaya.
Tabytha Prima Gabriella, Lena Ellitan, M. Kristanti   +2 more
semanticscholar   +1 more source

The MedSupport Multilevel Intervention to Enhance Support for Pediatric Medication Adherence: Development and Feasibility Testing

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Introduction We developed MedSupport, a multilevel medication adherence intervention designed to address root barriers to medication adherence. This study sought to explore the feasibility and acceptability of the MedSupport intervention strategies to support a future full‐scale randomized controlled trial.
Elizabeth G. Bouchard, Hital Patel, Paula C. Vincent, Justine Kahn, Kira Bona, Thai Hoa Tran, Elisa M. Rodriguez, Kristopher Attwood, Kara M. Kelly   +8 more
wiley   +1 more source

Is the use of influencer marketing and brand community effective for enhancing awareness of a new brand? [PDF]

Innovative Marketing
Influencer marketing and brand community have been popularly used as one powerful marketing strategy to enhance brand awareness. This study aims to find out how and to what extent influencer marketing and brand community affect brand awareness in a ...
Asnan Furinto, Mohammad Ichsan, Metta Phannadhika, Sherly Angelika   +3 more
doaj   +1 more source

Pengaruh Brand Awareness, Brand Experience, dan Word Of Mouth terhadap Purchase Decision pada Konsumen Baskhara Futsal Arena Surabaya [PDF]

, 2018
Penelitian ini bertujuan untuk mengetahui Pengaruh Brand Awareness, Brand Experience, dan Word of Mouth terhadap Purchase Decision pada Konsumen Baskhara Futsal Arena Surabaya.
SETYAWAN, J. L. (JOSHUA)
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