Results 71 to 80 of about 2,563,068 (183)

The Effect of Brand Association and Brand Image on the Brand Awareness of Lithuanian Companies of Digital Products

Organizacija
Brand awareness enables brand recognition in different market conditions, which is very important for companies selling digital products or providing digital services.
Šakytė-Statnickė Gita
doaj   +1 more source

Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Pada Pengguna Mobile Banking Bank Syariah Indonesia

Jurnal Perbankan Syariah, 2022
This research aims to show the effect of trust, perceived quality, brand awareness, and brand loyalty on the brand equity of mobile banking users of Bank Syariah Indonesia in the Special Region of Yogyakarta.
Anindita Imam Basri, Ika Desti Yuliana
doaj   +1 more source

PERAN BRAND AWARENESS MEMEDIASI PENGARUH BRAND AMBASSADOR DAN SOCIAL MEDIA MARKETING TERHADAP PURCHASE DECISION

E-Jurnal Manajemen
Penelitian ini bertujuan untuk menjelaskan peran brand awareness dalam memediasi pengaruh brand ambassador dan social media marketing terhadap purchase decision.
I Gede Sandi Upa Dharma Putra, I. Gst. Ngurah Jaya Agung Widagda K   +1 more
doaj   +1 more source

Compulsive buying and branding phenomena [PDF]

, 2015
The purpose of this paper was to explore the impact of brand variables such as brand awareness, brand loyalty, brand attachment, and perceived brand quality on compulsive buying behavior.
A Ball, A Benson, A Chaudhuri, A Magee, A Richards, A Shahjehan, B Barber, B Carroll, B Yoo, B Yoo, C Slyke Van, D Aaker, D Aaker, D Aaker, D Bell, D Black, D Hassay, D Rook, D Sacramento, E Barratt, F Reichheld, H Dittmar, H Dittmar, H Dittmar, H Dittmar, J Damon, J Grant, J Mitchell, J Roberts, J Roberts, J Roberts, J Roberts, J Ross, J Rossiter, K Keller, K Keller, L Koran, L Koran, L Krishnamurthi, L Lin, L Malär, L Workman, N Ridgway, R Belk, R Chinomona, R Faber, R Faber, R Kumar, R Miltenberger, R Oliver, RJ Faber, S Fournier, S Fournier, S Kleine, S Knox, S McElroy, S Weaver, T O’Guinn, V Zeithaml   +58 more
core   +2 more sources

The Impact of Brand Awareness and Customer Experience on the Brand Loyalty of MI

MATEC Web of Conferences, 2017
This study discusses the impact of brand awareness and customer experience on brand loyalty of MI. This study randomly selected the people who have purchased the MI’s product to complete the questionnaire.
Zhao Yang, Tong Tong, Li Guanchu, Ma Shuang, Wang Lin   +4 more
doaj   +1 more source

The Power of Website and Social Media for Strengthening Brand Image, E-WoM, and Purchase Decision

Journal of Economics, Business & Accountancy, 2023
Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior.
Mochamad Nurhadi, Tatik Suryani, Abu Amar Fauzi   +2 more
doaj   +1 more source

Analisis Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen Pada Produk Gula Tropicana Slim Di Palembang [PDF]

, 2015
This research aims to test the influence of brand equity towards decision purchase consumers on product Tropicana Slim in Palembang. Variable brand equity is divided into four, namely brand awareness, brand loyalty, brand association, and perceive ...
Setiawan, Hendra Agus
core  

THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND AWARENESS, BRAND IMAGE AND BRAND LOYALTY

, 2018
The aim of this research is to examine the effect of social media marketing activities on brand awareness, brand image and brand loyalty. In addition, it has been aimed to analyze the effect of brand awareness and brand image on brand loyalty in this ...
Yusuf Bilgin
semanticscholar   +1 more source

Analisis Pengaruh Ekuitas Merek Terhadap Respon Konsumen Pada Produk Levi’s Di Palembang [PDF]

, 2013
This study aimed to examine the effect of brand equity consists of brand awareness, brand associations, perceived quality, and brand loyalty on consumer response Levi's products in Palembang.
Gozali, Donny
core  

Kesadaran merek, citra merek, persepsi terhadap kualitas dan pengaruhnya terhadap niat beli sepeda motor Honda Vario di Surabaya

Journal of Business & Banking, 2019
Brand awareness, brand image, and highquality perception can lead the company to have a competitive advantage over a product in creating a relationship between consumers and producers.
Soni Harsono
doaj   +1 more source