Results 41 to 50 of about 458,685 (318)
Consumer co-creation: an opportunity to humanise the new product development process [PDF]
, 2017 Based on findings from four in-depth case studies within global brand manufacturers in the fast moving consumer goods (fmcg) industry, this paper develops a framework for understanding the organisational processes that support consumer co-creation ...
Darler, William, Roberts, Deborah Lynn
core +2 more sources
Consumer Brand Value Co-creation Typology [PDF]
Journal of Creating Value, 2018 Co-creation is said to take place in a variety of domains when two or more actors interact to create value. The topic of brand co-creation has been in the literature for 15 years. During this time, a multitude of concepts, constructs and behaviours about co-creation have been presented in the marketing literature.
Francisco Guzmán +2 more
openaire +1 more source
User Engagement with Brand and Value Co-creation in Media Platforms [PDF]
مدیریت بازرگانی, 2022 Objective Research into customer engagement with the brand is on the rise, but so far little empirical work has been done on user engagement with the brand on media platforms.
Asadollah Bahagir +2 more
doaj +1 more source
Customer Disposition to Value Co-Creation Activities. The Case of the Clothing Industry
Journal of Management and Business Administration, Central Europe, 2018 Purpose: The willingness of consumers to engage in co-creation activities is affected by multiple factors, including intrinsic motivation, firm-level factors, and expected outcomes of the participation in co-creation process.
Olga Kolomiiets +2 more
doaj +1 more source
The construction and controlling effect of a moral brand [PDF]
, 2015 Journal ArticleNOTICE: this is the author’s version of a work that was accepted for publication in Scandinavian Journal of Management. Changes resulting from the publishing process, such as peer review, editing, corrections, structural formatting, and ...
Jeanes, Emma
core +1 more source
Cogent Business & Management, 2022 Value co-creation has become an essential strategy in business that encourages customer involvement in creating products that meet customer demands and have superior value.
Tantri Yanuar Rahmat Syah, Dora Olivia
doaj +1 more source
El reto de vincular reputación online de destinos turísticos con competitividad [PDF]
, 2019 The aim of this study is to evidence how 2.0 conversations in social media impact the reputation of destinations. Additionally, the influence of co-creation practices is analysed.
Correia, Marisol B. +2 more
core +1 more source
Branding co-creation with members of online brand communities [PDF]
Journal of Business Research, 2017 Abstract This article looks at the co-creation of value in the branding process with members of online communities. Three online communities in Iran are analyzed through 45 interviews with members along with three interviews with top managers of the three brands of these communities.
Hajli N +4 more
openaire +3 more sources
Explicating Brand Equity in the Information Technology Sector in Vietnam
Administrative Sciences, 2021 Vietnamese IT businesses have expanded internationally and have reached a turning point with opportunities and challenges typical when establishing a global brand.
Hien Thi Ngoc Huynh +4 more
doaj +1 more source
Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value
Frontiers in Psychology, 2022 Social media advertisement (ad) is a growing phenomenon designed to reach and engage customers. However, despite their continued adoption, less remains known regarding the effectiveness of social media ads to co-create brand value.
Ali Hussain +2 more
doaj +1 more source