Results 41 to 50 of about 386,927 (307)

Pengaruh Value Co-Creation Terhadap Keterlibatan Merek dan Niat Pembelian: Studi Kasus Menantea

Jurnal Aplikasi Bisnis dan Manajemen
Menantea is selling tea-based drinks and has managed to reach more than 200.000 followers on Instagram in the first 5 days of its opening. This research was conducted to determine the impact of value co-creation (dialogue, access, risk-benefit, and ...
Felicia Candra, Nathasya Tirtoatmodjo, Regina Jokom   +2 more
doaj   +1 more source

Explicating Brand Equity in the Information Technology Sector in Vietnam

Administrative Sciences, 2021
Vietnamese IT businesses have expanded internationally and have reached a turning point with opportunities and challenges typical when establishing a global brand.
Hien Thi Ngoc Huynh, Hoa Doan Xuan Trieu, Phuong Van Nguyen, Tue Gia Tran, Long Nguyen Hai Lam   +4 more
doaj   +1 more source

Millennial cultural consumers : Co-creating value through brand communities [PDF]

, 2014
The purpose of this paper is to conceptualise millennial cultural consumers (MCCs) to bring together strands of consumer theory with branding theory to consider how to attract and retain younger audiences in arts organisations.
Astafyeva, Alexandra, Halliday, Sue
core   +1 more source

Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value

Frontiers in Psychology, 2022
Social media advertisement (ad) is a growing phenomenon designed to reach and engage customers. However, despite their continued adoption, less remains known regarding the effectiveness of social media ads to co-create brand value.
Ali Hussain, Ding Hooi Ting, Muhammad Mazhar   +2 more
doaj   +1 more source

A grounded theory of football fan community identity and co-production: Consumer roles in brand culture, meaning, and value co-creation in virtual communities [PDF]

, 2012
This study theorizes why and how consumers consume. Using a combined methodology, drawing upon Netnography and Grounded Theory, to study an online fan forum called RedAndWhiteKop, this thesis considers brand culture/meaning and value co-creation.
Healy, Jason C.
core  

Dexamethasone for Chemotherapy‐Induced Nausea and Vomiting Prevention in Pediatric Patients: International Consensus

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Background An international Delphi panel of experts developed consensus statements to delineate the circumstances where the risks of dexamethasone as an antiemetic do and do not outweigh its benefits. Procedure Experts in supportive care of pediatric patients were invited to participate.
Negar Shavandi, Paula D. Robinson, Shana Jacobs, L. Lee Dupuis, the International Pediatric Dexamethasone Panel, Sameer Bakhshi, Tiene Bauters, Eva Brack, Simone Cesaro, Claire Fosbrook, Jason Freedman, Tamara MacDonald, Eloise Neumann, Venkatraman Radhakrishnan, Rod Rassekh, Florian Slimano, Johnathan Soggee, Joel Thompson, Marianne van de Wetering, Milena Villarroel, Jasper Wong   +20 more
wiley   +1 more source

Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands [PDF]

, 2016
The main purpose of this study is to develop a scale to measure consumer's engagement with social media brand-related content. The reported scale (CESBC) comprises three dimensions: consumption, contribution, and creation.
Araujo, Armstrong, Brettel, Bruno Schivinski, Craig, Dariusz Dabrowski, George Christodoulides, Hautz, Ho-Dac, Keller, Prahalad, Shi, Vernette, Yadav   +13 more
core   +1 more source

Sirolimus for Extracranial Arteriovenous Malformations: A Scoping Review of the Evidence in Syndromic and Non‐Syndromic Cases

Pediatric Blood &Cancer, EarlyView.
ABSTRACT Arteriovenous malformations (AVMs) are rare, high‐flow, vascular anomalies that can occur either sporadically or as part of a genetic syndrome. AVMs can progress with serious morbidity and even mortality if left unchecked. Sirolimus is an mTOR inhibitor that is effective in low‐flow vascular malformations; however, its role in AVMs is unclear.
Will Swansson, Ingrid Winship, Gary Hammerschlag, Laura Scardamaglia   +3 more
wiley   +1 more source

How Influencer Content Credibility Drives Brand Co-creation: Do Social Presence and Consumers’ Psychological Well-being Matter?

SAGE Open
With the advancement of social media, influencer content credibility can potentially drive consumer participation in brand co-creation. However, the impact of influencer content credibility on brand co-creation is underexplored, particularly the ...
Jerum William Kilumile, Li Zuo, Johakim Katekele John   +2 more
doaj   +1 more source

The multi-layered nature of the internet-based democratization of brand management [PDF]

, 2012
The evolution of the internet, including developments such as Web 2.0, has led to new relationship realities between organizations and their stakeholders.
Allen, Anderson, Anderson, Antorini, Argenti, Arnhold, Belk, Berger, Berners-Lee, Berners-Lee, Berthon, Berthon, Berthon, Berthon, Bhalla, Bjoern Asmussen, Bourdieu, Box, Boyd, Brants, Brown, Brown, Burmann, Burmann, Burt, Cammaerts, Carroll, Christodoulides, Christodoulides, Coates, Coleman, Coleman, Constantinides, Conway, Coté, Cova, Cova, Creswell, de Chernatony, Deuze, Dholakia, Donath, Dumenco, Ellison, Esmann Andersen, Ferlander, Firat, Fisher, Fombrun, Fournier, French, Fuchs, Füller, Füller, Gillin, Graham, Granovetter, Gregory, Grigoryants, Grugel, Gummesson, Halford, Handelman, Hara, Harrison, Hatch, Heding, Hemetsberger, Hemetsberger, Hemetsberger, Henley, Hensel, Hollenbeck, Hollenbeck, Jeffery, Jillian Farquhar, Johnson, Johnson, Keen, Kelly, Kemming, Kim, Kozinets, Kozinets, Kramer, Krishnamurthy, Kucuk, Li, Lim, Litvin, Livingstone, Louro, McConnell, McCracken, Merz, Muñiz, Mühlbacher, Mühlbacher, Nahapiet, Neisser, Nicoletta Occhiocupo, O'Guinn, O'Reilly, Palmer, Parameswaran, Piller, Pires, Pitt, Pitt, Plunkett, Plé, Post, Potter, Prahalad, Preece, Proctor, Putnam, Quelch, Rezabakhsh, Rheingold, Roehm, Safko, Sally Harridge-March, Salzer-Mörling, Schau, Schau, Schroll, Simmons, Smith, The Economist, Thompson, Tilly, Torraco, Turner, Tuten, Valenzuela, Verona, Watson, Webb, Weber, Wellman, Williams, Zwick   +142 more
core   +2 more sources