Results 121 to 130 of about 26,600 (310)
The Dynamic Interplay of Branded Hashtag Adoption, Social Media Ties, and User Interest
SAGE OpenThis research investigates the dynamic interplay among branded hashtag adoption, social media ties, and user interest. Hashtags have become an important tool for helping marketers build a virtual community around a brand and encourage user-generated ...
Hui-ming Deanna Wang +2 more
doaj +1 more source
Addressing Economic Insecurities Can Improve Patient‐Reported Outcomes in Lupus
Arthritis Care &Research, EarlyView.Objective Economic insecurities, such as food, housing, transportation, and financial challenges, are modifiable risk factors and influence patient‐reported outcomes (PROs) in systemic lupus erythematosus (SLE). We examined the following: (1) associations between economic insecurities and PROs, and (2) the impact of screening and addressing economic ...
Jay Patel +8 more
wiley +1 more source
A ‘brand’ new friend: brand communities in CSR policy
Purpose - The following paper reviews existing literature and practitioner input, looking to examine the nature of relationships between consumers and brands.
Wilson, Jonathan A.J., Morgan, Joseph E.
core
vlogging communities, brand image, brand loyalty, message valence, customer experience [PDF]
The Retail and Marketing Review, 2019 Customer experiences are replacing commoditized products and services as organizational differentiators. However, providing superior customer experiences is hampered by two concerns.
Prof Laetitia Radder +2 more
doaj
Retractions in Rheumatology: Trends, Causes, and Implications for Research Integrity
Arthritis Care &Research, EarlyView.Objective We aimed to describe the trends and main reasons for study retraction in rheumatology literature. Methods We reviewed the Retraction Watch database to identify retracted articles in rheumatology. We recorded the main study characteristics, authors’ countries, reasons for retraction, time from publication to retraction, and trends over time ...
Anna Maria Vettori, Michele Iudici
wiley +1 more source
Facilitating value co-creation in brand communities [PDF]
, 2013 The purpose of this research is to study the roles of brand communities and the value co-creation practices they involve in a business to consumer context. Existing literature on this topic discusses the outcome variables of brand community participation,
Wahlroos, Lauri
core
Brand Communities: Grundidee, Konzept und empirische Befunde
, 2016 Brand Communities stellen interessenbasierte Gemeinschaften von Konsumenten dar, die auf eine bestimmte Marke ausgerichtet ist. Im vorliegenden Beitrag werden die zentralen Charakteristika dieser Markengemeinschaften und Kriterien zur Typologisierung von
Bastian Popp, Popp, B
core +1 more source
Consumer-Generated Visual Advertisements in Social Media Brand Communities
International Journal of CommunicationDespite the advent of social media, few studies on online brand communities examine how user-generated content influence community members’ perceptions and behaviors toward a brand.
Hui-Fei Lin, Pei-Chih Lin, Benjamin Yeo
doaj
Arthritis Care &Research, EarlyView.Objective We examined whether 18 months of strength training in individuals with knee varus alignment and medial tibiofemoral osteoarthritis (OA) reduced knee joint loads during walking compared to an attention control group. Methods This study was a secondary analysis of a randomized clinical trial that compared the effects of strength training to a ...
Stephen P. Messier +12 more
wiley +1 more source
Online anti-brand communities in Korea [PDF]
, 2011 textThis paper attempts to explore the nature of the online anti-brand communities in South Korea. The current state of the online anti-brand communities is discovered with regards to different kinds of online platforms and the categories of targeted ...
Lee, Jia
core