Results 11 to 20 of about 6,333,160 (270)

Examining How Brand Co-Creation and Virtual Brand Community Affect Brand Commitment [PDF]

E3S Web of Conferences, 2021
The significance of brand co-creation in virtual brand communities has been recognized in academia and practice. The existing literature has investigated the impact of customer participation in virtual brand community on brand performance and its ...
Lu Weijian, Han Yu, Chen Shiyu
doaj   +3 more sources

The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour [PDF]

Malaysian Management Journal, 2020
In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
doaj   +6 more sources

The Links Between Social Motivational Engagements, Brand Community Commitment and Repurchase Intention Across Online Brand Communities [PDF]

Organizations and Markets in Emerging Economies, 2019
The study focuses on the relationships between social motivational engagements, brand community commitment and repurchase intentions across marketer-generated and customer-generated online brand communities.
Ramūnas Časas, Tomas Palaima, Lasha Mironidze   +2 more
doaj   +7 more sources

Impacts of Community Commitment on Brand Equity Creation in Company-Initiated Online Brand Communities

Fashion Industry and Education, 2016
With the emergence of online communities, the role of online communities in establishing brand equity has been greatly emphasized. In order to enhance our understanding of commitment in online brand communities, the present study attempts to investigate ...
So Won Jeong
exaly   +4 more sources

The Mediating Role of Online Brand Community Commitment in the Relationship Between Online Brand Community Value Co-creation and Brand Loyalty [PDF]

مطالعات مدیریت کسب و کار هوشمند, 2019
In today’s competitive markets, companies are increasingly using online brand communities as marketing tools. In order to maintain loyal customers, companies are trying to co-create values between themselves and in particular their customers in these ...
Masoud Simkhah, Elaheh Mohamadkhani
doaj   +2 more sources

Exploring the Impact of User Experience on Value Co-Creation Citizenship Behaviors in Virtual Brand Communities [PDF]

Behavioral Sciences
With the proliferation of digital platforms, virtual brand communities have become important contexts for examining how individual perceptions shape discretionary behaviors in online environments.
Jielin Yin, Yi Chang, Zhenzhong Ma, Yangyang Zhao, Jiaxin Qi   +4 more
doaj   +2 more sources

The effect of brand community on brand characteristics [PDF]

‫مدیریت بازرگانی, 2014
The current research aims to examine the effect of brand community on brand characteristics.The model of this research has been formed with using variables including brand community identification, brand community commitment, brand identification, brand ...
Akram Eghbali, Shahnaz Nayebzade, Hasan Dehghan Dehnavi   +2 more
doaj   +2 more sources

The Impact of Social Media Brand Community and Brand-Community Commitment on Customer Based Brand Equity

International Research Journal of Business Studies
In green start-up business competition, the main challenge lies in focusing on social and environmental impacts. The purpose of this study is to describe the impact of Social Media Brand Community (SMBC) on Customer-Based Brand Equity (CBBE) mediated by ...
Pepey Riawati Kurnia, Budi Aryani, Dewi Purnama Sari   +2 more
doaj   +2 more sources

PENGARUH BRAND COMMUNITY TRUST, BRAND COMMUNITY AFFECT, BRAND COMMUNITY CHARACTERISTICS TERHADAP BRAND LOYALTY MELALUI BRAND COMMUNITY COMMITMENT [PDF]

Performance, 2013
This study is a survey research on member in online community id-blackberry. The purpose of this study was to examine the influence of Brand Community Trust, Brand Community Affect, Quality of Information.
Dian Annisa, Agus Suroso, Sri Martini
doaj   +2 more sources

Brand Community Integration, Participation and Commitment: A Comparison Between Consumer-Run and Company-Managed Communities [PDF]

Journal of Business Research, 2020
In the past two decades there has been a growth in the rate at which consumers join, companies use, and researchers study brand communities. Given the expansion of brand communities, scholars insistently analyze why individuals join and stay in them.
Giuseppe Pedeliento, Cleopatra Veloutsou, Daniela Andreini   +2 more
exaly   +2 more sources