THE ROLE OF BRAND COMMUNITY COMMITMENT IN CREATING LOYALTY [PDF]
Journal of Economic, Bussines and Accounting (COSTING)The present study aimed to analyze factors that lead to brand loyalty in community setting. A survey was carried out on a sample of 162 Panther Mania members. The proposed model was evaluated by using structural equation modelling. The mediating effects of brand community commitment were tested using Baron and Kenny’s (1986) logic. The results indicate
Mahardhika Pamula, Susila Ihwan
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The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour [PDF]
Malaysian Management Journal, 2016 In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
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Developing a Behavior Model for Utilitarian Service Consumers toward Engagement in Online Brand Communities [PDF]
مدیریت بازرگانی, 2023 Objective The present study aims to explain the behavioral pattern of utility service consumers toward engagement in online brand communities. Many companies seek to attract and communicate more with customers; therefore, they try to strengthen their ...
Azadeh Goodarzi +3 more
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Identifying Effective Factors of Brand Co-creation in the Social Media Brand Community [PDF]
تحقیقات بازار یابی نوین, 2023 The purpose of the present study is to present a comprehensive model of factors affecting brand co-creation in the social media brand community. In this research, random sampling was used and a questionnaire was completed and collected from 384 students ...
Meysam Shirkhodaie +2 more
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Customer relationship management for brand commitment and brand loyalty [PDF]
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wali, Andy Fred +2 more
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How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment [PDF]
Cyberpsychology, Behavior, and Social Networking, 2013 Abstract Although previous research indicates that participation in a brand community may foster consumer loyalty to the brand in question, research has seldom examined the mediating effect of community commitment on brand commitment.
Ning Zhang +3 more
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Prediction Algorithm of User's Brand Conversion Intention Based on Fuzzy Emotion Calculation
Frontiers in Psychology, 2022 Branding is a magic weapon for enterprises to participate in international competition, and empowering enterprises through branding has become a national strategy in the new era. Economic and social development has won wide acclaim from the international
Youwen Ma
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Providing a Strategic Model for Green Branding: A Meta Synthesis- Study [PDF]
پژوهشهای مدیریت عمومی, 2022 Today, having a commitment to nature and the principles of sustainability and emphasis on environmental protection is part of the business strategy. Creating a strong and lasting relationship between the consumer and the green brand requires a clear set ...
Reza Norouzi Ajirloo +3 more
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Identifying the effective factors on co-creation branding in startups with a Meta-synthesis approach [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2023 IntroductionCurrent global statistics indicate that 80% of startups fail within a short period, with one of the primary reasons being weak branding strategies. Startups often lack precise knowledge of branding, which increases the risk of failure.
seyed rasoul hoseini +2 more
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Investigating the effect of social media marketing on brand loyalty with the mediating role of trust and brand equity(Case study: Bank Mellat Isfahan branches) [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2022 The purpose of the present research is to investigate the impact of social media marketing on brand loyalty with the mediating role of trust and equity of the brand in Isfahan Bank Mellat branches.
Zahra Yazdani Kachuei +2 more
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