HortScience, 2020 As social media penetration has reached more than half of the eligible populations for most of the countries in the world, many florists are thinking of ways of converting their social media fan base into a virtual brand community that can bring numerous
Li-Chun Huang
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Assessing the marketing crises of the trademark in the sponsoring for the companies Egyptian sports federations [PDF]
Assiut Journal of Sport Science and Arts, 2021 The research aims to assess the marketing crises of the trademark in the sponsoring companies of the Egyptian sports federations. The researchers used the descriptive approach (the method of survey studies) as it is the appropriate approach to the nature
Ehsan Hosney Ahmed, Hany Gamal Youssef
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The Effect of Communication on Employee Brand Understanding, Brand Commitment, and Brand Citizenship Behavior: An Abstract [PDF]
, 2017 Because employees are important for building and maintaining brand-customer relationships, managing employee behavior in applying internal brand management (IBM) becomes a critical success factor in brand management. As communication is one of the most powerful tools of organizations to inform employees about the brand, to build affective attachment ...
Rico Piehler +2 more
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Identifying dimensions and components of acceptance of customer relationship management social systems by professional users using Web 2.0 technology [PDF]
ارزش آفرینی در مدیریت کسب و کار, 2023 The aim of this research is to identify the dimensions and components of acceptance of social systems of customer relationship management by professional users using Web 2.0 technology.
Seyed Hamed hamdi +3 more
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Tehnički Glasnik, 2021 Following the strategic decisions of business managers in the community, issues have been raised that lead to changes in the community. One of these issues, which is becoming increasingly important, is consideration of corporate social responsibility ...
Ailar Ebrahimi Hesari +2 more
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The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: The main purpose of social media marketing is to create a business based on the customer orientation and reputation of a company and, thus, to develop and manage business.
AbbasAli Rastgar +2 more
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JISR Management and Social Sciences & Economics, 2018 Customer retention is recognized as key to achieving long-term business success. However, in a quest to increase customer retention, marketing scholars overwhelmingly focused on customer satisfaction, trust, and commitment to fuel customer retention ...
Rukhsana Gul +3 more
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Conceptual Framework and Development of Quality Management for Islamic Higher Education in Indonesia
International Journal of Social Science and Religion, 2021 Quality is a determining indicator of the existence of Islamic higher education institutions in the future. Higher education with quality will be in demand by the community.
Khairul Azan +2 more
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Examining the Impact of Social Capital Scales on Brand Commitment In An Online Brand Community [PDF]
, 2021 The Purpose of this study is to examine the relationship between interaction, trust, reciprocity, identification, language, vision, bonding and bridging on brand commitment in an online brand community.
Ziarab, Mohammad +4 more
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How Social Media Marketing Impacts Darry Ring (DR) [PDF]
SHS Web of ConferencesThis essay analyzes to what extent does social media marketings the profit model, competitive advantage, target audience, product, and social media strategy of Darry Ring (DR), a Chinese jewelry brand that specializes in engagement and wedding rings.
Yu Hongyu
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