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Conceptualisation of Nation Brand Image [PDF]
International Journal of Management Studies, 2013 This paper examines the nation brand image notion. Literature review is employed as the method to develop the conceptual model. This paper suggests that the multifaceted nature of a nation can be covered in the nation brand image.
Bintang Handayani, Basri Rashid
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Creating a Brand on the Identity of a Sports Club: Preliminary Report Creating a Brand on the Identity of a Sports Club [PDF]
Sport Mont, 2021 Creating a sports club brand is an important strategic marketing activity. The quality of the content of a sports club brand can be communicated effectively by promoting its key features.
Nenad Bulovic, Neven Seric
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The Digital Brand Identity of Fast-Fashion Brand Zara. A Case Study
Acta Universitatis Sapientiae: Social Analysis, 2022 The research presented in this paper examined the structure and consistency of the digital brand identity of the fast-fashion brand Zara. The research was based on the content analysis of Zara’s brand page, the website of Zara’s owner Inditex, and Zara’s
G. Tőkés
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Analysis of the factors affecting development of the services brand identity [PDF]
مدیریت بازرگانی, 2015 The current study aims to investigate the factors affecting development of the services brand identity in insurance industrial. Therefore, considering the importance of brand identity, and in order to succeed in today's competitive market, in this paper,
Mohammad Bashokouh, Mitra Shekasteband
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How the Creative Class Co-creates a City’s Brand Identity: A Qualitative Study
Journal of Creating Value, 2021 Purpose: Place branding is a discipline with high relevance for a city's policymakers and for hospitality and tourism management, and this is even more true in the context of creative cities.
Clarinda Rodrigues, H. Schmidt
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Athlete brand identity, image and congruence: a systematic literature review
International Journal of Sport Management and Marketing, 2021 Research interest around athlete and human branding has increased significantly over recent years, however gaps are evident in terms of cohesive strategic direction and consensus around important issues.
Annika Linsner +3 more
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Internationalization Issues in Chinese Firms: One Belt, One Road-Based Perspective
Frontiers in Psychology, 2022 The underlying aim of this study was to investigate the impact of human resource management (HRM) practices, organizational identity, and brand leadership on employee brand-based equity through the mediatory role of brand knowledge dissemination.
Xia Wu
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Markennamen als sprachliche und kulturelle Identitätsträger [PDF]
Linguistische Treffen in Wrocław, 2023 Brand names play a special role for companies: they both convey and guarantee brand value. Despite their special status in brand management, and although the number of brand names is estimated to be over 43 million (!) worldwide, brand names are an ...
László Kovács
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Sustainability, 2020 The global use of smartphone has had tremendous social, environmental, and economic impacts in the last decade, and continues to grow impressively. In order to comprehend customers’ purchase behavior, it is crucial to understand the driving force behind ...
Y. Mao +8 more
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IIMB Management Review, 2022 Brand love has largely been examined from a customer perspective and seldom from an employee perspective. Drawing on the social identity theory, this study attempts to examine employee brand love and its relationship with affective commitment, positive ...
Shweta Mittal +2 more
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