Results 291 to 300 of about 493,088 (328)
Supermarket nutritionists' perspectives, views, and experiences on affordability interventions to support healthier and more environmentally sustainable food purchasing in UK retail settings. [PDF]
Front NutrStone RA +10 more
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The Customers’ Brand Identification with Luxury Hotels: A Social Identity Perspective
, 2018 Mark Anthony Camilleri +1 more
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2011
Such processes seem to be emphasized by Social Network Sites; in this chapter we analyze a sample of posts published on Facebook by fans of successful brands, in order to try and understand if consumption is more related to individuals’ identities and expressions or if it is still connected to the product itself and its qualities.
Alberto Marinelli, Geraldina Roberti
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Such processes seem to be emphasized by Social Network Sites; in this chapter we analyze a sample of posts published on Facebook by fans of successful brands, in order to try and understand if consumption is more related to individuals’ identities and expressions or if it is still connected to the product itself and its qualities.
Alberto Marinelli, Geraldina Roberti
openaire +3 more sources
2019
This chapter focuses on the ways in which symbolic codes are manipulated and deployed in the iconography and text of clothing products. It focuses in particular on the use of codes that draw on alphanumeric combinations or on historical references. Such codes are seen not only on T-shirts and other clothing products but also on tattoos, license plates,
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This chapter focuses on the ways in which symbolic codes are manipulated and deployed in the iconography and text of clothing products. It focuses in particular on the use of codes that draw on alphanumeric combinations or on historical references. Such codes are seen not only on T-shirts and other clothing products but also on tattoos, license plates,
openaire +1 more source
Brand identity fit in co-branding
European Journal of Marketing, 2014Purpose– This paper aims to introduce brand identity (BI) fit as an important factor that influences co-branding success. Based on motivated reasoning theory, the authors propose consumer-brand (C-B) identification moderates the effect of BI fit on co-branding attitudes.
Seung Hwan (Mark) Lee, Na Xiao
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From Identity Into Brand Visual Identity
2020This chapter seeks to contribute to the clarification of the concepts corporate identity, brand identity, and brand personality. Through a methodology based on literature review and descriptive case studies, the authors seek to define a model to characterize corporate identity and to define brand identity and brand personality as ways of ...
Daniel Raposo +2 more
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