Results 271 to 280 of about 496,582 (302)

Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective

Journal of Marketing, 2010
Son K Lam, Michael Ahearne, Ye Hu
exaly  

Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time

Journal of Interactive Marketing, 2011
Maria Sääksjärvi, Saeed Samiee
exaly  

Performing identities: Processes of brand and stakeholder identity co-construction

Journal of Business Research, 2017
Sylvia von Wallpach, Andrea Hemetsberger   +1 more
exaly  

SME brand identity: its components, and performance effects

Journal of Product and Brand Management, 2017
Saku Hirvonen, Tommi Laukkanen
exaly  

CREATING BRAND AND BRAND IDENTITY

2023
openaire   +1 more source

Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system

Journal of Business Research, 2017
Richard Gyrd-Jones
exaly  

B2B service brand identity: Scale development and validation

Industrial Marketing Management, 2011
Leslie de Chernatony, George Christodoulides   +1 more
exaly  

Identity and branding

2011
openaire   +1 more source

Reciprocal transfer of brand identity and image associations arising from higher education brand extensions

Journal of Business Research, 2016
Ruizhi Yuan, Martin J Liu, Dorothy Yen
exaly  

Brand Identity

2013
openaire   +1 more source