Results 271 to 280 of about 45,839 (308)

Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence

Journal of Product and Brand Management, 2021
Junyun Liao, Xuebing Dong, Ziwei Luo
exaly  

Social identity perspective on brand loyalty

Journal of Business Research, 2012
Hongwei He
exaly  

Brand Identity and Brand Image

2015
openaire   +1 more source

Reconceptualizing brand identity in a dynamic environment

Journal of Business Research, 2013
Catherine DA SILVEIRA, Carmen Lages, Claudia Simões   +2 more
exaly  

Visual identity and brand identity of a city

2012
Brendiranje grada kao uspješan proces podrazumijeva sastavljanje gospodarske i kulturne karte toga područja, kako bi se na jednom mjestu dobio uvid u sve bitne silnice- sastavnice općeg stanja, koje se rezimira uz prognozu kako dalje: treba definirati ciljeve kome se želiš obratiti, kakvim skupinama, kome želiš komunicirati poruku?
openaire  

Co-creating corporate brand identity with online brand communities: A managerial perspective

Journal of Business Research, 2019
Sally Mckechnie, Heidi Winklhöfer
exaly  

Resistance to Brand Switching when a Radically New Brand is Introduced: A Social Identity Theory Perspective

Journal of Marketing, 2010
Son K Lam, Michael Ahearne, Ye Hu
exaly  

Relationships among Brand Identity, Brand Image and Brand Preference: Differences between Cyber and Extension Retail Brands over Time

Journal of Interactive Marketing, 2011
Maria Sääksjärvi, Saeed Samiee
exaly  

Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

Sustainability, 2020
Yanhui Mao, Yao Lai, Yuwei Luo
exaly  

Performing identities: Processes of brand and stakeholder identity co-construction

Journal of Business Research, 2017
Sylvia Von Wallpach, Andrea Hemetsberger   +1 more
exaly