Results 261 to 270 of about 45,839 (308)

From brand identity to polysemous brands: Commentary on “Performing identities: Processes of brand and stakeholder identity co-construction”

Journal of Business Research, 2017
The commentary endorses the view of brands as complex social relations that develop among a multitude of enacted stakeholder identities and discusses in what ways this perspective may lead to a novel paradigm of brand building – one that highlights the dynamic and fluid character of brand identity.
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The Role of Brand Identity in the Brand Management Process: Brand Identity Models

SSRN Electronic Journal, 2023
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Brands and Identity: We Are Our Brands

2010
Before examining the roles of brand in our forming an identity, let me say something about the nature of fashion, since brands are intimately connected to fashion and its various functions.
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Brand Identity

2004
Michel Chevalier, Gérald Mazzalovo
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Brand identity

2020
Erik Kostelijk, Karel Jan Alsem
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Brand on Event Identity

Analysis, 1981
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Brand Identity

2021
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Corporate brand orientation: Identity, internal images, and corporate identification matters

Journal of Business Research, 2021
John M T Balmer, Klement Podnar
exaly  

Brand Identity

2022
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The Identity of Luxury Brands

2012
Die Aussicht auf weiterhin hohes Wachstum reizt zahlreiche Unternehmen zum Einstieg in den Luxusmarkt. Dazu zählen neben Massenmarktherstellern, die ihre Produkte und Marken aufwerten wollen, auch eine Welle von Startup-Unternehmen. Voraussetzung für die durchaus herausfordernde Expansion ins Luxussegment ist allerdings ausreichend Fachwissen darüber ...
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