Results 261 to 270 of about 496,582 (302)

Corporate brand orientation: Identity, internal images, and corporate identification matters

Journal of Business Research, 2021
John M T Balmer, Klement Podnar
exaly  

Brand Identity

2022
openaire   +1 more source

The Identity of Luxury Brands

2012
Die Aussicht auf weiterhin hohes Wachstum reizt zahlreiche Unternehmen zum Einstieg in den Luxusmarkt. Dazu zählen neben Massenmarktherstellern, die ihre Produkte und Marken aufwerten wollen, auch eine Welle von Startup-Unternehmen. Voraussetzung für die durchaus herausfordernde Expansion ins Luxussegment ist allerdings ausreichend Fachwissen darüber ...
openaire   +2 more sources

Oppositional loyalty as a brand identity-driven outcome: a conceptual framework and empirical evidence

Journal of Product and Brand Management, 2021
Junyun Liao, Xuebing Dong, Ziwei Luo
exaly  

Social identity perspective on brand loyalty

Journal of Business Research, 2012
Hongwei He
exaly  

Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone

Sustainability, 2020
Yanhui Mao, Yao Lai, Yuwei Luo
exaly  

Reconceptualizing brand identity in a dynamic environment

Journal of Business Research, 2013
Catherine da Silveira, Carmen Lages, Claudia Simöes   +2 more
exaly  

Brand Identity and Brand Image

2015
openaire   +1 more source

Co-creating corporate brand identity with online brand communities: A managerial perspective

Journal of Business Research, 2019
Sally McKechnie, Heidi Winklhofer
exaly  

Visual identity and brand identity of a city

2012
Brendiranje grada kao uspješan proces podrazumijeva sastavljanje gospodarske i kulturne karte toga područja, kako bi se na jednom mjestu dobio uvid u sve bitne silnice- sastavnice općeg stanja, koje se rezimira uz prognozu kako dalje: treba definirati ciljeve kome se želiš obratiti, kakvim skupinama, kome želiš komunicirati poruku?
openaire