Results 241 to 250 of about 23,988 (261)

Identification and measurement of brand identity and image gap: a quantitative approach

Journal of Product and Brand Management, 2014
Saikat Banerjee
exaly  

Branding and Identity

2010
openaire   +1 more source

Brand Revolution: Rethinking Brand Identity

Journal of Product & Brand Management, 2014
openaire   +1 more source

Reciprocal transfer of brand identity and image associations arising from higher education brand extensions

Journal of Business Research, 2016
Martin J Liu, Ruizhi Yuan, Dorothy Yen
exaly  

Brand Identity

2014
openaire   +1 more source

The corporate brand identity matrix

Journal of Brand Management, 2013
Mats Urde
exaly  

Interplay between intended brand identity and identities in a Nike related brand community: Co-existing synergies and tensions in a nested system

Journal of Business Research, 2017
exaly  

Building brand identity in competitive markets: a conceptual model

Journal of Product and Brand Management, 2008
exaly  

From Brand Identity to Audio Branding

2009
openaire   +1 more source

From brand marketing to identity branding.

2014
openaire   +1 more source