Results 241 to 250 of about 496,582 (302)
Beyond the logo: Sanitas' experience in advancing inclusive sports mindset through Paralympic sponsorship. [PDF]
Front Sports Act LivingKolotouchkina O +2 more
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Experiential Processing and Consumer Loyalty Behavior: The Moderating Role of Cognitive Value Evaluation in Peruvian Consumer Markets. [PDF]
Behav Sci (Basel)Burgos Cabanillas AB +2 more
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From function to wellbeing: healing design strategies in contemporary outdoor fashion. [PDF]
Front PsycholLi Y, Kam S.
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Enhanced fuzzy combined techniques for group decision-making with 2-tuple linguistic neutrosophic number and applications to sports event brand building evaluation. [PDF]
Sci RepLian J, Guo H, Hwan CK, Meng Y.
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2011
Such processes seem to be emphasized by Social Network Sites; in this chapter we analyze a sample of posts published on Facebook by fans of successful brands, in order to try and understand if consumption is more related to individuals’ identities and expressions or if it is still connected to the product itself and its qualities.
Alberto Marinelli, Geraldina Roberti
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Such processes seem to be emphasized by Social Network Sites; in this chapter we analyze a sample of posts published on Facebook by fans of successful brands, in order to try and understand if consumption is more related to individuals’ identities and expressions or if it is still connected to the product itself and its qualities.
Alberto Marinelli, Geraldina Roberti
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Brand identity fit in co-branding
European Journal of Marketing, 2014Purpose– This paper aims to introduce brand identity (BI) fit as an important factor that influences co-branding success. Based on motivated reasoning theory, the authors propose consumer-brand (C-B) identification moderates the effect of BI fit on co-branding attitudes.
Seung Hwan (Mark) Lee, Na Xiao
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2019
This chapter focuses on the ways in which symbolic codes are manipulated and deployed in the iconography and text of clothing products. It focuses in particular on the use of codes that draw on alphanumeric combinations or on historical references. Such codes are seen not only on T-shirts and other clothing products but also on tattoos, license plates,
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This chapter focuses on the ways in which symbolic codes are manipulated and deployed in the iconography and text of clothing products. It focuses in particular on the use of codes that draw on alphanumeric combinations or on historical references. Such codes are seen not only on T-shirts and other clothing products but also on tattoos, license plates,
openaire +1 more source
Brand Identities: A Framework for Successful Branding
Paradigm: A Management Research Journal, 2007A brand identity is an outward expression of the brand, including its name and visual appearance. The brand's identity is its fundamental means of consumer recognition and symbolizes the brand's differentiation from-competitors. It is important to note that a brand identity refers to the strategic goal for a brand; while brand image is what currently ...
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From Identity Into Brand Visual Identity
2020This chapter seeks to contribute to the clarification of the concepts corporate identity, brand identity, and brand personality. Through a methodology based on literature review and descriptive case studies, the authors seek to define a model to characterize corporate identity and to define brand identity and brand personality as ways of ...
Daniel Raposo +2 more
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