Results 231 to 240 of about 23,988 (261)

The Nobel Prize: the identity of a corporate heritage brand

Journal of Product and Brand Management, 2015
Mats Urde, Stephen A Greyser
exaly  

B2B service brand identity: Scale development and validation

Industrial Marketing Management, 2011
George Christodoulides, Leslie De Chernatony   +1 more
exaly  

CREATING BRAND AND BRAND IDENTITY

2023
openaire   +1 more source

Performing identities: Processes of brand and stakeholder identity co-construction

Journal of Business Research, 2017
Sylvia Von Wallpach, Andrea Hemetsberger   +1 more
exaly  

Brand Identity

2012
openaire   +1 more source

Destination brand identity development and value system

Tourism Review, 2010
Saila Saraniemi
exaly  

Brand Identity

2013
openaire   +1 more source

IMC antecedents and the consequences of planned brand identity in higher education

European Journal of Marketing, 2017
Philip Kitchen, Pantea Foroudi, Keith Dinnie   +2 more
exaly  

BRANDING IDENTITY

2018
openaire   +1 more source

Identity and branding

2011
openaire   +1 more source