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Identifying and prioritizing strategies for creating and impacting brand identity using the FCM method [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe aim of the present study is to identify and analyze the strategies for creating and consequences of brand identification using the FCM method. The present study is applicable in terms of its purpose, and exploratory in terms of data collection. Also,
Milad Amraie +3 more
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The Role of Age Moderating Perceived Brand Personality and Team Identification of Premier Soccer League Teams [PDF]
Journal of Studies in Social Sciences and Humanities, 2023 The purpose of this study was to investigate the role of age as a moderator between brand personality and team identification of Premier Soccer League teams in South Africa. The study employed a descriptive research and quantitative method.
Nkosinamandla Erasmus Shezi, PhD
doaj
Journal Communication Spectrum, 2018 This study is researching mountaineers’ community regarding community’s brand loyalty. With 112 samples from four mountain climbing communities in Great Jakarta, this survey measures the variables effect of Brand Relationship Quality, Community ...
Puti Rosdiana, M. Gunawan Alif
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Economic and Business Review, 2020 The relationship between consumers and brands is an important area of research in marketing. The realisation that consumers form interpersonal–like relationships with brands has changed the course of research in marketing, which has since also focused on
Živa Kolbl, Selma Saračević
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SAGE Open, 2021 The study investigates how corporate social responsibility (CSR) impacts customer engagement and the mediating role of customer-brand identification and customer satisfaction.
James Agyei +4 more
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Journal of Business and Behavioural Entrepreneurship, 2019 Empirical evidence confirms that brand loyalty is broadly understood in the context of positive side i.e. supportive loyalty compared to negative side i.e. oppositional loyalty.
DAVID AMANI
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Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 2019 Tüketiciler ile markalar arasındaki ilişkileri açıklayan kavramlar giderek önem kazanmaktadır. Bu kavramlardan birisi de marka özdeşleşmesidir.
Onur Şaylan, Emrah Tokgöz
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Unveiling the path to university students' advocacy intention: exploring the intriguing gender moderation [PDF]
Journal of Humanities and Applied Social SciencesPurpose – This study introduces three variables related to brands that have the potential to enhance university students' advocacy intentions. The research explores how university brand identification, the perceived prestige of the university brand and ...
Abdelhamid K. Abdelmaaboud +2 more
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Surveying the Relationship between Brand Equity and Brand-Customer Personality Congruency
تحقیقات بازار یابی نوین, 2013 Assigning human`s personality features to brands is one of the main subjects that has beenfocused by researchers in latest decades. On the other hand, congruency of brand personalitywith customers` personality is a concept that could affect brand equity.
Morteza Rezaei +2 more
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Antecedents and Consequences of Customer Brand Identification [PDF]
Pharos International Journal of Tourism and HospitalityThis study expands the understanding of social exchange theory towards more perceiving of customer motives towards participation behaviour. However, experienced hotel and travel agency management gives their customers the idiosyncratic chance to involve ...
Hamada Hassan +3 more
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