Results 1 to 10 of about 3,183,469 (279)

Brand identification in higher education: A conditional process analysis

Journal of Business Research, 2016
The dimensions and dynamics of higher education brands remain excessively informed by general principles of branding, with inadequate empirical testing in the specific context. This paper advances understanding of brand identification in higher education
Nicole Koenig-Lewis, Adrian Palmer
exaly   +2 more sources

The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy

Tourism Management, 2011
Nicola E Stokburger-Sauer
exaly  

The connection between the personality of a brand and the sense of identification with brand

International Journal of Research in Management, 2019
openaire   +1 more source

The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour

European Journal of Marketing, 2016
Rico Piehler, Lina Xiong, Christoph Burmann   +2 more
exaly  

Symbolic drivers of consumer–brand identification and disidentification

Journal of Business Research, 2016
Jeremy Wolter, J Joseph Cronin, Mark Bonn   +2 more
exaly  

Consumer-brand identification

openaire   +1 more source

HOW BRAND COMMUNITY IDENTIFICATION AFFECTS BRAND LOYALTY?

Global Research Review in Business and Economics
Widagdo Respati, Kurniawati Kurniawati, Yolanda Masnita   +2 more
openaire   +1 more source

The Influence of Narrative Features of Brand Stories on Brand Identification

Proceedings of the 1st International Conference on Branding, Marketing, and Media Communication
Sze Chan, Chang Gao
openaire   +1 more source

Impact of Knowledge Dissemination on Employee-Based Brand Equity: Mediating Role of Brand Identification and Emotional Attachment [PDF]

Frontiers in Psychology, 2022
The challenging competitive situation in the market forces the organizations to recognize the crucial role of branding. Many studies focused on financial and customer perspectives and ignored the importance of employee-based brand building in the ...
Han Liu
doaj   +2 more sources

The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification [PDF]

Japanese Psychological Research, 2001
This study investigated the effect of brand personality on brand asset management by using the concept of consumers' identification with a brand. The focus was on one important type of high‐technology product, the cellular phone. The authors develop a conceptual framework to explain the effect of brand identification on brand loyalty.
Dongchul Han
exaly   +2 more sources