Live-streaming interaction and young consumers' identification with time-honored brands: The roles of emotional arousal and relationship strength. [PDF]
PLoS ONETime-honored brands, as carriers of cultural heritage and traditional craftsmanship, face significant challenges in achieving sustainable development in the digital era.
Tingting Zhu, Yuhuan Wang
doaj +2 more sources
Brand management strategy for Korean professional football teams: A model for understanding the relationships between team brand identity, fans’ identification with football teams, and team brand loyalty [PDF]
, 2009 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.This research recommends a new approach to brand strategy for Korean professional football teams, focusing on the relationships between team brand identity ...
Koo, Ja Joon
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Participation with alcohol marketing and user-created promotion on social media, and the association with higher-risk alcohol consumption and brand identification among adolescents in the UK. [PDF]
Addict Res Theory, 2019 Aim: To explore participation with alcohol marketing (i.e. commenting on brand statuses) and user-created promotion on social media (i.e. photos of peers drinking) by young people in the United Kingdom (UK), and what association this has with higher-risk
Critchlow N +4 more
europepmc +2 more sources
Uncertain Supply Chain Management, 2023 The cigarette industry faces market competition, and the pressure that suppresses its existence stems from ambiguous policies. The ambiguous policy is because the government still expects cigarette excise income as a significant source, but also that the government is faced with the demands of the anti-smoking community who establish cigarettes as a ...
Dikdik Harjadi +2 more
openaire +1 more source
Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh, 2021 This study examines the impacts of brand distinctiveness, brand prestige, brand social benefits, and brand warmth on consumer-brand identification, which in turn influences word of mouth.
Lý Mỹ Hằng +1 more
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The role of consumer-brand identification in building brand relationships
, 2018 In this master thesis,the relationships between congruity of consumer and brand values,brand identification,brand commitment and word of mouth (WOM) is examined.The results show that Value congruity positively influences consumers´ identification with a brand and Value congruity positively influences consumers´ commitment to a brand.The results also ...
Tanoglu, Özlem
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The effect of brand community on brand characteristics [PDF]
مدیریت بازرگانی, 2014 The current research aims to examine the effect of brand community on brand characteristics.The model of this research has been formed with using variables including brand community identification, brand community commitment, brand identification, brand ...
Akram Eghbali +2 more
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The effect of brand prestige, brand differentiation, brand experiences, brand social benefits on brand productivity through brand attractiveness and Customer brand identification (Case study of Tabriz leather) [PDF]
مدیریت بهره وری, 2020 Leather is one of the most attractive and profitable industries and business in the world. However, the condition of the leather industry in Iran is different from the expected position and is still far from the desired level of production and export ...
yazdan shirmohammadi +3 more
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Frontiers in Psychology, 2022 This study applies identity and social identity theories to develop and test a framework in which retail brand personality influences consumer outcomes [i.e., positive word-of-mouth (WOM) about and patronage intention toward the retailer] through public ...
Ya-Hui Kuo, Ya-Hui Kuo
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Managerial corporate brand orientation: explication, significance, and antecedents [PDF]
, 2021 The article formally introduces, and explicates, the nature, significance, and antecedents, of managerial corporate brand orientation notion. It emphasises that managerial corporate identification is a key precursor of managerial corporate brand ...
Balmer, JMT
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