Results 1 to 10 of about 385,244 (198)

Customer relationship management for brand commitment and brand loyalty [PDF]

, 2015
This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Uduma, Idika Awa, Wali, Andy Fred, Wright, Len Tiu   +2 more
core   +4 more sources

Customer commitment to luxury brands : antecedents and consequences [PDF]

Journal of Business Research, 2015
The intensifying competition in the luxury sector necessitates the need for managers to identify the factors underpinning customers' commitment to a luxury brand.
Adams, Agrawal, Ajzen, Allen, Allen, Anderson, Bain & Company, Bansal, Bansal, Barnes, Bearden, Bendapudi, Berry, Burnham, Cailleux, Dalziel, Dubois, Dubois, Dwyer, Eisingerich, Euromonitor, Evanschitzky, Fornell, Fullerton, Gilliland, Gruen, Gustafsson, Han, Heitmann, Hennig-Thurau, Hennigs, Jaywant Singh, Jones, Jones, Kapferer, Kastanakis, Kastanakis, Leibenstein, Li, Luxuryfacts, Madhumita Banerjee, Malhotra, Mathieu, McGee, Meyer, Moorman, Morgan, Park, Paurav Shukla, Raju, Raju, Richins, Rucker, Sharma, Shukla, Shukla, Shukla, Shukla, Shukla, Tsai, Verhoef, Vigneron, Wiedmann   +62 more
core   +7 more sources

Pengaruh Brand Personality, Trust In The Brand, Attachment To The Brand Terhadap Commitment To The Brand

Jurnal Manajemen Bisnis dan Kewirausahaan, 2020
The aim of this study are : first, to explore the effect of brand personality towards commitment to the brand. Second, to explore the effect of trust in the brand towards commitment to the brand. Third, to explore the effect of attachment to the brand towards commitment to the brand. The method of data collection is convenience sampling. The samples of
Didi Setiawan
openalex   +3 more sources

Brand Experience, Brand Commitment, and Brand Loyalty of Xiaomi Smartphone Users in Magelang

International Journal of Marketing & Human Resource Research, 2021
Increasingly technological developments and the increasing use of smartphones have led to competition between brands. Every smartphone company always innovates to meet the needs and desires of consumers, so that consumers will remain in one brand. The purpose of this study is to determine the effect of Brand Experience and Brand Commitment on Brand ...
Galuh Tiyasherlinda, Ivo Novitaningtyas
openalex   +3 more sources

Domino Effect of Brand Experience, Brand Passion, and Brand Image on Brand Commitment

Sustainable Business and Society in Emerging Economies
Purpose: Knowledge about the paybacks of branding is now becoming imperative for marketing managers, given the impact of this concept on the creation of consumers’ opinions and views. Brands are the requisites that aid firms in creating additional value
Faheem Ahmad Khan, Muhammad Umer Quddoos, Ammara Akram, Arslan Ahmad Siddiqi   +3 more
doaj   +2 more sources

The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions

Procedia, Social and Behavioral Sciences, 2012
AbstractIn this research, the effect of the variables including brand value, brand equity, brand quality, brand satisfaction, brand trust and brand commitment on brand loyalty and repurchase intentions was investigated. The perceived equity, value and quality were determined to be input variables; brand satisfaction, trust, affective commitment and ...
Sevtap Ünal
exaly   +5 more sources

Impact of Emotional Branding on Brand Trustworthiness with mediating role of Brand Commitment

Journal of Business Management and Information Systems
Human emotions play a vital role in cognitive processes, decision-making, purchasing behavior, and social interactions. In any market, consumer engagement with brands is not just transactional; it is intensive, deep-rooted, stable, and emotionally attached.
K L Arundathi, Ganesh Babu M
openalex   +3 more sources

The effect of brand trust and brand community commitment on online brand evangelism behaviour [PDF]

Malaysian Management Journal, 2016
In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.Among others, the online brand community could significantly affect brand evangelism behaviors ...
Ahmad, Intan Shafinaz, Shaari, Hasnizam
core   +2 more sources

The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour

Malaysian Management Journal, 2020
In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
doaj   +4 more sources

Examining How Brand Co-Creation and Virtual Brand Community Affect Brand Commitment [PDF]

E3S Web of Conferences, 2021
The significance of brand co-creation in virtual brand communities has been recognized in academia and practice. The existing literature has investigated the impact of customer participation in virtual brand community on brand performance and its ...
Lu Weijian, Han Yu, Chen Shiyu
doaj   +1 more source