Impact of internal brand management on sustainable competitive advantage: An explanatory study based on the mediating roles of brand commitment and brand citizenship behavior [PDF]
PLoS ONE, 2022 The existing literature on internal branding has often adopted a managerial-based approach and seldom considered employees’ perceptions. Therefore, there is a need to understand the perspective of frontline and non-managerial employees.
Fatima Nawaz Qureshi +5 more
doaj +3 more sources
The Effect of Brand Satisfaction, Trust and Brand Commitment on Loyalty and Repurchase Intentions
Procedia, Social and Behavioral Sciences, 2012 AbstractIn this research, the effect of the variables including brand value, brand equity, brand quality, brand satisfaction, brand trust and brand commitment on brand loyalty and repurchase intentions was investigated. The perceived equity, value and quality were determined to be input variables; brand satisfaction, trust, affective commitment and ...
Aysel Erciş, Sevtap Ünal
exaly +6 more sources
How do different types of community commitment influence brand commitment? The mediation of brand attachment. [PDF]
Cyberpsychol Behav Soc Netw, 2013 Abstract Although previous research indicates that participation in a brand community may foster consumer loyalty to the brand in question, research has seldom examined the mediating effect of community commitment on brand commitment.
Zhang N, Zhou ZM, Su CT, Zhou N.
europepmc +4 more sources
Examining How Brand Co-Creation and Virtual Brand Community Affect Brand Commitment [PDF]
E3S Web of Conferences, 2021 The significance of brand co-creation in virtual brand communities has been recognized in academia and practice. The existing literature has investigated the impact of customer participation in virtual brand community on brand performance and its ...
Lu Weijian, Han Yu, Chen Shiyu
doaj +2 more sources
PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT [PDF]
MIX: Jurnal Ilmiah Manajemen, 2021 The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5 ...
Keni Keni, Callista Callista
doaj +2 more sources
The role of brand commitment and external information in urban consumers' organic produce choices: Evidence from Japan and China. [PDF]
PLoS ONEAlthough organic agriculture brands are growing globally, urban consumer uptake in East Asia remains modest. We examine how brand commitment and external certification information shape willingness to pay (WTP) for organic vegetables based on multiple ...
Runan Yang +2 more
doaj +2 more sources
Domino Effect of Brand Experience, Brand Passion, and Brand Image on Brand Commitment
Sustainable Business and Society in Emerging EconomiesPurpose: Knowledge about the paybacks of branding is now becoming imperative for marketing managers, given the impact of this concept on the creation of consumers’ opinions and views. Brands are the requisites that aid firms in creating additional value
Faheem Ahmad Khan +3 more
doaj +2 more sources
The Effect of Brand Trust and Brand Community Commitment on Online Brand Evangelism Behaviour
Malaysian Management Journal, 2020 In line with social media development, the online brand community becomes an alternative media that could contribute to overall brand success or vice versa.
Hasnizam Shaari, Intan Shafinaz Ahmad
doaj +4 more sources
Economic Review, 2012 Brand equity has been and will be an area of interest for marketing managers. All marketing efforts are directed toward the development of brand equity. Therefore efforts are taken among the researchers, to understand the concept of brand equity as deep
Veeva Mathew +2 more
doaj +4 more sources
AN INTEGRATIVE MODEL OF COGNITIVE IMAGE AND CITY BRAND EQUITY [PDF]
Geo Journal of Tourism and Geosites, 2021 This study aims to assess the effect of cognitive image and city brand equity on total city branding, evaluation of word-ofmouth (WOM), brand commitment and intention to revisit. The conceptual model used in the impact study of the impact of tangible and
Arianis CHAN +3 more
doaj +1 more source