Promoting the Brand Inside: The Conceptualization of Nonprofit Internal Branding and Its Relationship With Employees’ Brand Performance [PDF]
Frontiers in Psychology, 2022 As a value-led entity, the nonprofit depends on its staff for the delivery of the brand value outsides and thus promoting the brand inside is crucial to the development of the nonprofits. Using a sample of 290 full-time staff working in 270 nonprofits in
Ran Zhang, Yunqiao Wu, Chao Ye
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Mediating Role of Customer Value Co-creation and Internal Branding Between Brand Orientation and Brand Performance: Moderating Effect of Enterprise Innovative Capabilities-Evidence From Agri Product Users [PDF]
Frontiers in Psychology, 2022 There has been a rejuvenated interest from researchers and scholars regarding the various ways in which organizations can enhance their overall brand performance.
Zhifang Yu
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Journal of Open Innovation: Technology, Market and Complexity, 2021 Branding activities provide space to create internal culture, processes and a kind of organizational system which allows employees to use their abilities to their maximum.
Amir Ikram +4 more
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Brand orientation, employer branding and internal branding: Do they effect on recruitment during the COVID-19 pandemic? [PDF]
Journal of Business Research, 2022 Dmitry Kucherov +2 more
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Integrated community-based internal branding - A holistic approach to internal branding for B2B organizations [PDF]
Industrial Marketing ManagementPurpose: This study proposes and tests the effectiveness of an integrated approach to community-based internal branding (CBIB) in a business-to-business setting. It integrates classical and contemporary views on internal branding, integrating community-building activities into the proposed internal branding framework ensuring a holistic model of co ...
Prashar, Atul, Maity, Moutusy
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The effect of internal branding on organisational financial performance and brand loyalty: mediating role of psychological empowerment [PDF]
Journal of Asian Business and Economic Studies, 2023 Purpose – This study explores the effect of internal branding on organisational financial performance and brand loyalty with the mediating role of psychological empowerment.
Maryam Soleimani +4 more
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An exploration of internal branding at the National Treasury of South Africa
South African Journal of Business Management, 2022 Purpose: National Treasury plays a significant role in the country’s branding, and its employees are responsible for carrying out its functions. Internal branding empowers management to appropriately manage employee performance.
Refiloe L. Thokoa +2 more
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Analysis of effective factors in the internal branding of selected hotels in Yazd with a qualitative approach [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2021 Because human resources have a great impact on forming a positive image of the organization in the minds of customers, so today in the internal branding process, personnel have an important role in conveying brand promises to customers.
Fatemeh Baghaienia +3 more
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The Effect of Internal Branding on Employees’ Brand Supportive Attitudes, Job Satisfaction and Intention to Stay at University of Mohaghegh Ardabili [PDF]
پژوهشهای مدیریت عمومی, 2017 The present study aims to examine the impacts of internal branding on supportive attitudes over the brand, job satisfaction and intention to stay among the employees of the University of Mohaghegh Ardabili in Iran. The research population consists of the
Bagher Asgarnezhad Nouri +2 more
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Providing a Model for Internal Branding Based on the Meta-synthesis Approach [PDF]
مدیریت بازرگانی, 2023 Objective The significance of internal branding in achieving effective and successful organizational branding cannot be overstated, yet research in this area is limited.
Amin Arefi +2 more
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