Results 11 to 20 of about 4,273 (161)
The Impact of Internal Branding on Anti-Citizenship Behavior: The Mediating Role of Person-Organization Fit [PDF]
مدیریت بهره وری, 2020 One of the ubiquitous problems in modern organizations are suffering from in the realm of human capital concerns lethargy, hypothyroidism, aggression, bullying, obstinacy, intimidation and implacability which can deteriorate organizational performance ...
Ahmad Kazemi Gorji +3 more
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When corporate brands tell stories: A signalling theory perspective
Cogent Psychology, 2021 If corporate stories for branding are retrogressive and asymmetrical, it causes negative internal stakeholders’ corporate brand perceptions. This is usually accompanied by many organisational situations when untruthful corporate stories for branding are ...
Brighton Nyagadza +2 more
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A conceptual model of corporate storytelling for branding
Communicare, 2022 The purpose of this conceptual paper is to ascertain the relationship between corporate storytelling for branding and internal stakeholders’ perceptions of the corporate brand. The paucity of existing knowledge found in reviewing a variety of literature
Brighton Nyagadza +2 more
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THE EFFECT OF INTERNAL BUSINESS COMMUNICATION ON THE CORPORATE IMAGE [PDF]
Annals of the University of Oradea: Economic Science, 2023 Since it is one of the most fundamental elements of establishing a relationship, effective communication is necessary in almost all professions. Business thrives on communication since it depends so heavily on relationships between diverse people. Any
Anamaria-Mirabela POP +1 more
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Internal employer branding as a way to improve employee engagement [PDF]
Problems and Perspectives in Management, 2021 In the turbulent environment of modern business, attracting and retaining valuable human resources have become one of the main means of competitive edge.
Iwona Staniec, Magdalena Kalińska-Kula
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Internal branding: an enabler of employees' brand‐supporting behaviours [PDF]
Journal of Service Management, 2009 PurposeThe purpose of this paper is to understand the internal branding process from the employees' perspective; it will empirically assess the relationship between internal branding and employees' delivery of the brand promise as well as the relationships among their brand identification, brand commitment and brand loyalty.Design/methodology ...
Punjaisri, K. +2 more
openaire +3 more sources
Tržište, 2021 Purpose – This paper highlights the importance of employees and the internal branding process in building and sustaining powerful brands. Specifically, we explore the impact of internal brand communication on employee brand commitment.
Maja Konecnik Ruzzier +2 more
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South African Journal of Business Management, 2015 The purpose of this study is to identify the extent to which corporate ethical values and employee-oriented CSR can be employed as business levers of internal branding for the life insurance industry.
C-S. Lai, K-T. Hsu
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Employer branding and employee performance for Telecommunication Companies in Egypt [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجارية, 2023 This study aims to investigate the direct effect of employer branding on employee performance for telecommunication companies in Egypt, Employer branding represents a new concept in marketing, and it is considered one of the most beneficial strategies ...
Basma Alaa El-din Almehalawy +3 more
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The Role of Internal Branding on Brand Commitment and Loyalty of Sports Federation Employees [PDF]
Sports Business JournalPurpose: The loyalty and commitment of employees to use their full potential to achieve organizational goals and increase human resource productivity in the organization are very important factors.
Zahra Asgari Gandomani +3 more
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