Results 41 to 50 of about 4,273 (161)

The Relationship Between Internal Employer Branding and Talent Retention: A Theoretical Investigation for the Development of a Conceptual Framework

Frontiers in Psychology, 2022
The focus of this paper is to develop a comprehensive conceptual framework for the relationship between internal employer brand image and talent retention.
Rizwan Raheem Ahmed, Muhammad Azam, Jawaid Ahmed Qureshi, Alharthi Rami Hashem E, Vishnu Parmar, Nor Zafar Md Salleh   +5 more
doaj   +1 more source

Relationship between Internal Branding, Employee Brand and Brand Endorsement

International Journal of Business and Management, 2016
Efficient internal branding practices give service organisations competitive advantage. While the impact of internal branding on employees behaviours has already been examined by academicians and practitioners, its role in developing a favourable employee brand remains unexplored.
Thamaraiselvan Natarajan, Senthil Arasu Balasubramaniam, Thushara Srinivasan   +2 more
openaire   +1 more source

City citizenship behavior among residents: Investigating the role of emotional experience in event tourism and brand attitude

Jema: Jurnal Ilmiah Bidang Akuntansi dan Manajemen, 2022
Along with the development of place branding theory, the role of the residents was widely reviewed and considered only as one of the target groups of place branding. Stakeholder involvement in the development of city branding is important because it will
Andriani Kusumawati, Karisma Sri Rahayu
doaj   +1 more source

The Impact of Talent Management on Brand Advocacy: The Mediating Role of Internal Branding

Tržište
Purpose – This study examines the impact of internal branding and talent management practices on employees’ brand advocacy, as well as the mediating role of internal branding. Design/Methodology/Approach – A judgmental sampling method was employed, with
Mehmet Sağlam, Nihan Yavuz Aksakal
doaj   +1 more source

Regional identity in rural development: Three case studies of regional branding

Apstract: Applied Studies in Agribusiness and Commerce, 2010
Within the globalizing world, regions and their identities are subjected to great pressure. At present, places are engaged in a process of “territorial competition” in an integrated world economy.
Lies Messely, Joost Dessein, Ludwig Lauwers   +2 more
doaj   +1 more source

From Interactions to Brand Value Co-Creation: How Internal and External Stakeholders Drive Consumer-Generated Branding

Journal of Applied Marketing Theory
Brand value co-creation (BVCC), a key concept in service-dominant logic (SDL) and identity-based brand management approach (IBBMA), plays a critical role in branding.
Vaibhav Shwetangbhai Diwanji, Juliann Cortese   +1 more
doaj   +1 more source

The Relationship Between Symmetrical Internal Communication, Employer Branding, Organizational Identification and Turnover Intention

Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
It is accepted by both employers and academic circles that employees in the modern management approach are effective in the success of the organizations they work for. Employees also play a role in organizations creating competitive advantage.
Kağan Cenk Mızrak, Funda Yalım
doaj   +1 more source

The effect of internal branding on financial performance and brand loyalty with the mediating role of psychological empowerment (case study: Saman Bank, Tehran Province) [PDF]

مدیریت نوآوری و راهبردهای عملیاتی
Purpose: The purpose of this research is to examine the effect of internal branding on financial performance and brand loyalty with the mediating role of psychological empowerment (case study: Saman Bank, Tehran Province).Methodology: This research is ...
Nader Sheikholeslami Kandelousi, Samira Soltanieh, Fatemeh Ahmadi   +2 more
doaj   +1 more source

Strategic CSR for employer branding: A decision framework prioritizing internal wellbeing and ethical governance

Sustainable Futures
This study examines which aspects of Corporate Social Responsibility (CSR) most effectively improve employer branding (EB) and organizational appeal. Using a multi-criteria decision-making approach that combines the Interval-Valued Intuitionistic Fuzzy ...
Navid Mohammadi, Sajjad Khani Pordanjani, Mahdi Azari Bajestani   +2 more
doaj   +1 more source

Employees Brand Citizenship Behaviour: Front-Liner Versus Backstage Employees’ Perspective

International Journal of Management Studies, 2015
Brand citizenship behaviour is a relatively new construct developed in brand literature specifically in internal branding. The main assumption is that employees’ readiness and willingness to engage in brand-consistent behaviour could contribute to ...
Hasnizam Shaari, Salniza Md Salleh, Zolkafli Hussin   +2 more
doaj   +1 more source