Results 51 to 60 of about 4,273 (161)

Branding and brand management in international business [PDF]

Journal of Process Management. New Technologies, 2020
Ljiljana Stošić-Mihajlović, Svetlana Trajković   +1 more
openaire   +1 more source

ASPEK COMPETENCY CIRCLE-P SELEBGRAM DALAM MENGKONTRUKSI PERSONAL BRANDING UNTUK MENINGKATKAN KETERLIBATAN DARING AUDIENCE PADA ENDORSEMENT

ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia
Abstrak Instagram sebagai media sosial yang memiliki ekosistem tersendiri mampu menjadi medium bagi para selebgram untuk mengkontruksi dirinya sekaligus memonetisasinya melalui kesepakatan dukungan komersial.
Siti Sa'adah, Intan Rizky Mutiaz
doaj   +1 more source

Internal Branding : Understanding Brand Values

, 2012
Purpose- The purpose of the study was to investigate how employees perceive and understand their company brand values. The aim was to show the importance of internal branding when communicating brand values in an organization to employees. Design/methodology/approach- The methodology used in this research was a quantitative survey study.
Klemets, Emelie, Blazevic, Azra, Svensson Agevall, Anna   +2 more
openaire   +1 more source

KOMUNIKASI CITY BRANDING “BADUNG THE SOUL OF BALI” UNTUK MEMASARKAN DAYA TARIK WISATA OLEH DINAS PARIWISATA KABUPATEN BADUNG

Jurnal IPTA
One type of tourism marketing in an area is through city branding. Badung Regency has had a city branding with the slogan "Badung the Soul of Bali" since 2018. The Badung Regency city branding was created as a tourism promotion program for Badung Regency.
Johanes Sagrario, LGLK. Dewi, NGAS. Dewi
doaj   +1 more source

Effect of employer branding on employee performance: Mediating and moderating effects of brand perception and employer image

Social Sciences and Humanities Open
Employer branding is a multidimensional notion and is important because of the diversity in industries in general and the IT industry in particular. Employer branding embodies an industry's standing as a brand of employer and its capacity to retain the ...
Ved Srinivas, K.D.V. Prasad, Ridhi Rani, M. Nisa   +3 more
doaj   +1 more source

Strategi Branding Peningkatan Skala Usaha Badan Usaha Milik Desa (BUMDes) Darussalam, Desa Burai, Tanjung Batu, Ogan Ilir, Sumatra Selatan

Nirmana
Pandemi yang sangat membebani sistem kesehatan, mendisrupsi ekonomi dan menimbulkan kekhawatiran yang meluas serta ketidakpastian situasi membuat kelesuan dalam bidang ekonomi keluarga. Penelitian ini memiliki tujuan untuk mengetahui dan mengidentifikasi
Aji Windu Viatra, M. Edo Pratama Putra
doaj   +1 more source

Building School Brand Image Through Internal Branding and Islamic Branding in an Integrated Islamic Primary School: A Qualitative Case Study with Embedded Descriptive Survey Data from SDIT Tawakkal Pacitan

Global Educational Research Review
Purpose – This study aims to explain how SDIT Tawakkal Pacitan builds and maintains brand image as an elementary school that integrates modern science and Islamic values, as well as how middle-class Muslim perceptions shape their preferences toward the ...
M. Ibnu Ahmad, Arif Mustofa
doaj   +1 more source

(RE)BUILDING A NATION BRAND: GENERAL ISSUES ABOUT PROMOTING ROMANIA'S IMAGE AND IDENTITY [PDF]

Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2013
The purpose of the present paper is to provide an overview of the challenges posed by the multiple possibilities of promoting Romania's image and identity, both internally and externally-; at the same time, the present paper answers to some questions ...
COTÎRLEA DENISA ADRIANA
doaj  

Connecting Internal Branding with Employee Brand Performance

ERBE- European Review of Business Economics
Despite its critical managerial relevance and foundational role as a subset of internal marketing, internal branding has historically garnered less scholarly attention and theorization, and internal branding efforts directed at internal audiences remain mainly under-researched and uncharted.
MUHAMMAD, SHOAIB, CURMI, FRANCO, BIN, ABDUL REHMAN, SENATHIRAJAH, S, ALI , FIZZA   +4 more
openaire   +2 more sources

CITY BRANDING : SEBUAH TINJAUAN METODOLOGIS DENGAN PENDEKATAN ELABORATIF, PRAKTIS, DAN ILMIAH

JADECS (Journal of Art, Design, Art Education and Culture Studies), 2019
City branding is a one way to establish the city competitiveness, and currently, the main focus and the most pressing needs. The need for a regional/city brand, will make the the region has a strong positioning, especially in the field of global tourism.
Ayyub Ashari Sukmaraga, Aditya Nirwana
doaj