Results 31 to 40 of about 4,273 (161)

Corporate storytelling for branding: Underpropping or thwarting internal stakeholders’ optimistic corporate brand perceptions?

Cogent Social Sciences, 2020
There are many instances when pervasive and/or retrogressive corporate stories for branding are experienced and not reported truthfully in the organisations.
Brighton Nyagadza, Ernest M. Kadembo, Africa Makasi   +2 more
doaj   +1 more source

Internal branding as a tool for integrated organisational alignment

Communicare, 2022
Within an evolving business environment, it is central to the continuing success of organisations that internal communication be taken into consideration in the quest to increase organisational competitive advantage.
Julia Scheffer, Andrea Crystal
doaj   +1 more source

HR BRANDING AND THE POTENTIAL VALUE: EMPIRICAL EVIDENCE AND PRACTICAL IMPLICATIONS

Dynamic Relationships Management Journal (DRMJ), 2019
Despite the growing popularity of the employer branding concept, academic research on the topic is limited; this is pivotal and pioneer research in the Republic of North Macedonia.
Brzovska Ezeni, Debarliev Stojan, Janeska – Iliev Aleksandra   +2 more
doaj   +1 more source

Exploring internal stakeholders’ emotional attachment & corporate brand perceptions through corporate storytelling for branding

Cogent Business & Management, 2020
The goal of this article was to explore internal stakeholders’ emotional attachment and corporate brand perceptions through corporate storytelling for branding. Due to the nature of the research questions, the research was purely qualitative in nature. A
Brighton Nyagadza, Ernest M. Kadembo, Africa Makasi   +2 more
doaj   +1 more source

A Historical Review for City Branding

Jurnal Bina Praja, 2023
This study aims to present a history of city branding: hyper-competition, challenges, and opportunities for improvement. The method used in this study used qualitative with a literature study approach.
Wahdania Suardi, Achmad Nurmandi, Dyah Mutiarin, Eko Priyo Purnomo, Ulung Pribadi, Titin Purwaningsih, Misran, Zarina Zulkifli, Muhammad Younus   +8 more
doaj   +1 more source

Internal branding and technostress among employees - the mediation role of employee wellbeing and moderating effects of digital internal communication

Acta Psychologica
Integrating technology with communication makes work comfortable, but it simultaneously interrupts employees' personal life. Internal branding strategies attempts to improve employee's psychological and physiological wellbeing, yet the extensive ...
Asha Binu Raj, Ashok Kumar Goute
doaj   +1 more source

The Role of Human Resources Management in the Internal Branding of Public Organizations [PDF]

Ovidius University Annals: Economic Sciences Series, 2022
Efficient HR management enhance the internal branding in an organization whose end users are the public. In this research, we aim to evaluate the role of human resources management in internal branding in some public organizations.
Iulian Georgescu , Anca Antoaneta Vărzaru, Mădălina Georgiana Mangra   +2 more
doaj  

Transformation of a Business Model Triggered by a Scandal with Internal Branding as a Lever:

Maketingu Janaru, 2022
How does a company restore trust and performance when it has been scandalized? Axas Corporation, a temporary staffing company for IT engineers, received an administrative action from the Department of Labor in 2018. As of 2022, knowledge of the company’s
Kayoko Honjo, Kei Kuriki
doaj   +1 more source

Revisión del concepto de internal branding: la transmisión de la promesa de marca a los clientes por parte de los empleados

Grafica: Documents de Disseny Gràfic, 2017
El presente artículo es una revisión conceptual sobre el internal branding con la pretensión de conocer el estado de la cuestión así como su articulación en las organizaciones.  La investigación de campo realizada se basa en quince entrevistas a expertos
Ana María Enrique Jiménez, Carlos De la Guardia Gascuñana   +1 more
doaj   +1 more source

Structurally validated scale of measuring the link between corporate storytelling for branding & internal stakeholders’ corporate brand perceptions

Cogent Business & Management, 2020
The research purpose was to assess the link between corporate storytelling for branding and internal stakeholders’ corporate brand perceptions. Nomothetic quantitative explanatory research design anchored on positivist paradigm was applied.
Brighton Nyagadza, Ernest M. Kadembo, Africa Makasi   +2 more
doaj   +1 more source