Results 21 to 30 of about 4,273 (161)
MIX: Jurnal Ilmiah Manajemen, 2019 This study examined the influence of internal corporate branding on brand citizenship behavior. Research conduct on leading telecommunications services companies in the city of Malang.
Agus Purnomo
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Cogent Social Sciences, 2022 Seminal work in alumni engagement suggests that university alumni associations could boost the numbers of alumni who support their universities through cultivating active membership and participation.
David Amani
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The Role of Internal Branding in Nonprofit Brand Management [PDF]
Nonprofit and Voluntary Sector Quarterly, 2013 Internal branding refers to an organization’s attempts to persuade its staff to buy-in to the organization’s brand value and transform it into a reality. Drawing from self-determination theory and leadership theory, we seek to develop a deeper understanding of the process of internal branding in the nonprofit sector.
Liu, Gordon +3 more
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Survey on the effect of internal branding on organizational citizenship behavior [PDF]
کاوشهای مدیریت بازرگانی, 2021 The present paper investigates the effect of internal branding on organizational citizenship behavior with respect to the mediating role of organizational identity and job attachment in Iran’s startups.
Fatemeh, Sharifi +2 more
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Transformation of a national brand into an international brand
Engineering Economics, 2010 This research seeks to answer the question how to successfully adapt a national brand in foreign markets. The increasing scope of foreign economic activity of enterprises encourages enterprises to give more attention to the decisions of transformation of national brands into international ones.
Kuvykaite, Rita +2 more
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The Role of Internal Branding in the Delivery of Employee Brand Promise [PDF]
Journal of Brand Management, 2007 In branding literature, the employee role is recognised as crucial in delivering the service as promised by the brand. A plethora of existing insights have been gained through practitioners ’ and customers ’ perspectives. Little empirical research has been undertaken with employees.
Punjaisri, K., Wilson, A.M.
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Employee Based Brand Equity: Building Brand Value for Employees through Internal Branding
Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi, 2018 The purpose of this study is to examine the role of internal branding in explaining employees brand equity in service industry. A conceptual model, which incorporates the internal branding mechanisms, namely the human resources, leadership, and internal ...
Ezgi Erkmen
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Internal Branding: A Comparative Analysis of Banking Sector in Pakistan
JISR Management and Social Sciences & Economics, 2012 With the growing consumerism and corporate competition, organizations, particularly banks are required to augment the sense of branding among their employees.
Shumaila Kashif, Amanat Ali Jalbani
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Evaluation of international brand alliances: Brand order and consumer ethnocentrism [PDF]
Journal of Business Research, 2013 This study investigates how native consumers evaluate international brand alliances (IBA) between a foreign brand and a native brand. The empirical results support the moderating effects of both brand order and consumer ethnocentrism (CET) on the effects of foreign and the native partner brand attitudes on the attitude towards an international brand ...
Li, Y., He, Hong-Wei
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Explaining the structural model of potential predictors of employees' behavioral performance in order to improve the business environment [PDF]
کاوشهای مدیریت بازرگانیEXTENDED ABSTRACT IntroductionThis study contributes to the research in the following different ways. First, the present study expands internal branding research by explaining the direct and indirect relationships of internal branding with the behavioral
Mohsen Aazami +2 more
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