Living the employer brand during a crisis? A qualitative study on internal employer branding in times of the COVID-19 pandemic. [PDF]
PLoS ONEEmployer branding has emerged as a strategic imperative in the quest for talent. However, existing research has predominantly explored stable periods, overlooking the possible transformative impact of crises and the crucial role that HR managers play in ...
Marthe Rys +2 more
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The power of e-recruitment and employer branding on Indonesian millennials’ intention to apply for a job [PDF]
Frontiers in Psychology, 2023 Companies need reliable employees to support their business. As e-grocery businesses in Indonesia continue to grow during the pandemic, various strategies are required to attract millennials. This study aims to prove the influence of employer branding, e-
Cindy Natalia Wijaya +3 more
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Brand orientation, employer branding and internal branding: Do they effect on recruitment during the COVID-19 pandemic? [PDF]
Journal of Business Research, 2022 Dmitry Kucherov +2 more
exaly +2 more sources
Employer branding and employee performance for Telecommunication Companies in Egypt [PDF]
المجلة العلمية للدراسات والبحوث المالية والتجارية, 2023 This study aims to investigate the direct effect of employer branding on employee performance for telecommunication companies in Egypt, Employer branding represents a new concept in marketing, and it is considered one of the most beneficial strategies ...
Basma Alaa El-din Almehalawy +3 more
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Does employer branding beat head hunting? The potential of company culture to increase employer attractiveness [PDF]
Journal of Entrepreneurship, Management and Innovation, 2020 This paper aims to investigate the combined effort of the HR Department and the Marketing and Communication Department to define and implement employer-branding strategies.
Maria Corina Barbaros
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Developing an Employer Branding Model based on the Expectations of Talented Employees [PDF]
مدیریت بازرگانی, 2021 Objective Organizations strive to propose a clear and unique intra- and inter-organizational image to show their advantages over other employers.
Shirin Mazraeh +2 more
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Linking employer branding and firm-level performance: The case of Azerbaijani firms registered on Glassdoor [PDF]
Problems and Perspectives in Management, 2022 In today’s competitive labor market, firms use employer branding strategies to engage their workforce for better performance. However, the current understanding of the role of employer branding in firm-level performance in the context of developing ...
Aydan Huseynova +2 more
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A Proposed Conceptual Framework to the impact of Talent Management on Employer Branding: An Empirical Study in Egyptian Food Processing Companies [PDF]
Maǧallaẗ Al-Buḥūṯ Al-Tiǧāriyyaẗ, 2018 Human capital brings value to the firm and organizationalperformance can be enhanced through skillful investment in human capital (Backhaus and Tikoo, 2004).
عبير عثمان عطالله
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Media Ekonomi dan Manajemen, 2023 In an increasingly globalized economy, organizations are increasingly competing for the best employees who are skilled in professional fields. Employer branding has an important role in helping organizations find new employees and retain existing ...
Ivana Gracita, Rina Anindita
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Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric Analysis [PDF]
International Journal of Information Science and ManagementEmployer branding, an emerging area in Human Resource Management (HRM), has gained significant importance. Despite its importance, the literature on employer branding remains fragmented due to the absence of a comprehensive review that consolidates the ...
SHIMMY FRANCIS, SANGEETHA R
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