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Employer Branding: An Islamic Perspective

The South East Asian Journal of Management, 2017
This paper discusses employer branding from an Islamic perspective. Islam is away of life and so do the employer and employee relationship, which strengthensemployer branding in an organization.
Norasyikin binti Shaikh Ibrahim
doaj   +2 more sources

Employer Brandıng on Brand Cıtızenshıp Behavıor: Explorıng the Medıatıon of Brand-Person Fıt and Brand Commıtment

APMBA (Asia Pacific Management and Business Application), 2017
In the service industry, customer perception of the corporate brand is often based on the employee they interact with. Employer branding can be beneficial to attract and retain employees, as doing so can distinguish the company from competitors. Employer
Rini Safitri, Ben Roy Do, Dodi Wirawan Irawanto   +2 more
doaj   +1 more source

Corporate Social Responsibility as a Tool for Employer Branding and Accounting Disclosures

BizInfo, 2023
Corporate social responsibility is seen as an integral part of business, and organizations should sincerely include social duties towards internal and external stakeholders in their operations. It is essential for employers to focus on deepening the bond
Miljan Adamović, Stefan Milojević, Aleksandra Mitrović   +2 more
doaj   +1 more source

Effect of employer branding on employee performance: Mediating and moderating effects of brand perception and employer image

Social Sciences and Humanities Open
Employer branding is a multidimensional notion and is important because of the diversity in industries in general and the IT industry in particular. Employer branding embodies an industry's standing as a brand of employer and its capacity to retain the ...
Ved Srinivas, K.D.V. Prasad, Ridhi Rani, M. Nisa   +3 more
doaj   +1 more source

Employer Branding Towards The Intention To Apply For A Job Through Company Reputation As Mediation Variable

AMAR (Andalas Management Review), 2021
This study aims to determine the effect of employer branding on the interest in applying for job with the company reputation as a mediating variable. This study usin type survey of quantitative research design. The research sample is 170 active students
Ria Marginingsih, Elin Setiawan
doaj   +1 more source

EMPLOYER BRANDING IN PRACTICE : FOSTERING JOB SATISFACTION AND SUSTAINING EMPLOYEE RETENTION IN THE PALM OIL INDUSTRY

Journal of Management Small and Medium Enterprises (SME's)
The highly competitive nature of the palm oil industry requires companies to implement strategic human resource management practices, with employer branding playing a crucial role in enhancing organizational competitiveness.
Sabeli Aliya, Putri Yulianti
doaj   +1 more source

Identifying and prioritizing determinants of employer branding

Acta Psychologica
The purpose of this paper is twofold: first, to investigate and identify the determinants of employer branding, and second, as not all determinants are equally relevant, to provide an importance matrix of the identified determinants.
Naman Dubey, Basav Roychoudhury, Ashutosh Murti   +2 more
doaj   +1 more source

HR BRANDING AND THE POTENTIAL VALUE: EMPIRICAL EVIDENCE AND PRACTICAL IMPLICATIONS

Dynamic Relationships Management Journal (DRMJ), 2019
Despite the growing popularity of the employer branding concept, academic research on the topic is limited; this is pivotal and pioneer research in the Republic of North Macedonia.
Brzovska Ezeni, Debarliev Stojan, Janeska – Iliev Aleksandra   +2 more
doaj   +1 more source

Employer Branding Implementation and Human Resource Management in Greek Telecommunication Industry

Administrative Sciences, 2020
Even though employer branding has its origins back to the 1990s, only after 2001 did it become a hot topic for human resource (HR) management. Ever since, a series of researchers and professionals have made an effort to understand how the image that job ...
Antonios Kargas, Alexios Tsokos
doaj   +1 more source

THE DIMENSION OF EMPLOYER BRANDING: ATTRACTING TALENTED EMPLOYEES TO LEVERAGE ORGANIZATIONAL COMPETITIVENESS

Jurnal Aplikasi Manajemen, 2019
The challenge to meet the fulfillmentofthe workforce needs in Indonesia in the near future makes organizations immediately improve and use employer branding as an instrument of organizational competitiveness in “the war of talent”.
Ambara Purusottama, Ari Ardianto
doaj   +1 more source