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Die Generation Z umfasst jene Personen, die zwischen 1995 und 2010 geboren wurden und sich derzeit auf dem Arbeitsmarkt etablieren. Durch den gegenwärtig vorherrschenden demographischen Wandel und den War for Talents wird diese Gruppe zunehmend wichtiger für Unternehmen, die nach talentierten Nachwuchskräften suchen.
Andrea Sousa, João Thomaz
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Employer Brand and Innovative Work Behaviour: Exploring the Mediating Role of Employee Engagement [PDF]
Colombo Business Journal, 2020 Over the recent decade, the employer brand has gained significant interest among academicians and practitioners and it highlights the labour market’s strength and uniqueness.
Anjali John
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The impact of employer brand on the relationship between psychological empowerment and employee engagement [PDF]
Problems and Perspectives in Management, 2023 In recent years, employer brand has been widely addressed as a crucial factor in attracting and retaining the best employees. Research on its impact on organizations can provide a better understanding of the benefits of employer branding in unlocking the
Greta Drūteikienė +2 more
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, 2012 Søren Frimann and Bolette Rye Mønsted Employer branding. Employer branding has become a way that both private enterprises and the public sector meet changing conditions of the labour market and organizatorical challenges in a postmodern and globalized world.
Frimann, Søren, Mønsted, Bolette Rye
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The Role of Employee Expectations and Brand Promises in Forming the Employer Brand Experiences [PDF]
مطالعات مدیریت بهبود و تحول, 2020 This paper aimed to examin how employer brand experience formed for talented employees and determine the effect of employee’s expectation and brand promise on forming the employer brand experiences.
Shirin Mazraeh +2 more
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Exploration of Factors Affecting the Development in Employer Brand Using Q Method (Case Study: Defense Universities) [PDF]
مطالعات منابع انسانی, 2022 Background & Purpose: Employer brand as one of the organization's brand dimensions and an important factor of differentiating from competitors has an important role in the field of maintaining and increasing the intangible assets of the organization. The
Amir Valafar +3 more
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The impact of the employer brand on the corporate reputation of hotel companies [PDF]
Marketing (Beograd. 1991), 2020 Employees are one of the key resources involved in building of corporate reputation. The efficiency of employees is reflected in the corporate reputation and depends on the development of the employer brand.
Ognjanović Jasmina
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Developing an Employer Branding Model based on the Expectations of Talented Employees [PDF]
مدیریت بازرگانی, 2021 Objective Organizations strive to propose a clear and unique intra- and inter-organizational image to show their advantages over other employers.
Shirin Mazraeh +2 more
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Measuring Employer Brand [PDF]
مطالعات مدیریت بهبود و تحول, 2019 Present study is designed to provide a model for measuring employer brand and measuring employer brand in zarringhazal corporate. literature review of the subject used to estimate the dimensions of employer brand and then attempt to measure the company's
Habibollah Ranaei Kordshouli +2 more
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Employer brand: A new concept in the field of human resources management [PDF]
Ekonomski Pogledi, 2017 Employer brand represents built reputation of the employer among the employees with which manage their concepts and attitudes in order to build a corporate brand. The benefits of developing an employer brand are reflected in attracting talented employees,
Ognjanović Jasmina
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