Organizational reputation: does it mediate the effect of employer brand attractiveness on intention to apply in Indonesia? [PDF]
Heliyon, 2022 This study aims to examine the role of organizational reputation in mediating the influence of employer brand attractiveness on intention to apply.
Soeling PD +2 more
europepmc +2 more sources
Choice Between Salary and Employer Brand: The Roles of Materialism and Inclination to Develop an Identity-Motives-Based Relationship With an Employer Brand. [PDF]
Front Psychol, 2020 Despite recent interest in individual differences in psychological meanings of consumer brands, the concept of psychological employer brand as a factor independent of particular brands has not been examined. Drawing on an instrumental-symbolic framework,
Styśko-Kunkowska MA, Kwinta Z.
europepmc +2 more sources
The Roles of Proactive Personality and Career Satisfaction in the Impact of Employer Brand Attributes Congruence on Creativity. [PDF]
Behav Sci (Basel)Although the relationship between employer brand and employee creativity has become a popular theme, this nexus is indirect and ambiguous. Additionally, most studies ignore the consistency of instrumental and symbolic attributes when discussing the ...
Zhang J, Zhu F.
europepmc +2 more sources
Living the employer brand during a crisis? A qualitative study on internal employer branding in times of the COVID-19 pandemic. [PDF]
PLoS OneEmployer branding has emerged as a strategic imperative in the quest for talent. However, existing research has predominantly explored stable periods, overlooking the possible transformative impact of crises and the crucial role that HR managers play in ...
Rys M, Schollaert E, Van Hoye G.
europepmc +2 more sources
Employer Brand and Innovative Work Behaviour: Exploring the Mediating Role of Employee Engagement [PDF]
Colombo Business Journal, 2020 Over the recent decade, the employer brand has gained significant interest among academicians and practitioners and it highlights the labour market’s strength and uniqueness.
Anjali John
doaj +1 more source
The impact of employer brand on the relationship between psychological empowerment and employee engagement [PDF]
Problems and Perspectives in Management, 2023 In recent years, employer brand has been widely addressed as a crucial factor in attracting and retaining the best employees. Research on its impact on organizations can provide a better understanding of the benefits of employer branding in unlocking the
Greta Drūteikienė +2 more
doaj +1 more source
The Role of Employee Expectations and Brand Promises in Forming the Employer Brand Experiences [PDF]
مطالعات مدیریت بهبود و تحول, 2020 This paper aimed to examin how employer brand experience formed for talented employees and determine the effect of employee’s expectation and brand promise on forming the employer brand experiences.
Shirin Mazraeh +2 more
doaj +1 more source
Exploration of Factors Affecting the Development in Employer Brand Using Q Method (Case Study: Defense Universities) [PDF]
مطالعات منابع انسانی, 2022 Background & Purpose: Employer brand as one of the organization's brand dimensions and an important factor of differentiating from competitors has an important role in the field of maintaining and increasing the intangible assets of the organization. The
Amir Valafar +3 more
doaj +1 more source
The impact of the employer brand on the corporate reputation of hotel companies [PDF]
Marketing (Beograd. 1991), 2020 Employees are one of the key resources involved in building of corporate reputation. The efficiency of employees is reflected in the corporate reputation and depends on the development of the employer brand.
Ognjanović Jasmina
doaj +1 more source
Measuring Employer Brand [PDF]
مطالعات مدیریت بهبود و تحول, 2019 Present study is designed to provide a model for measuring employer brand and measuring employer brand in zarringhazal corporate. literature review of the subject used to estimate the dimensions of employer brand and then attempt to measure the company's
Habibollah Ranaei Kordshouli +2 more
doaj +1 more source