Results 21 to 30 of about 7,580 (277)

The concept of forming and developing an employer brand in Ukraine during the war [PDF]

open access: yes, 2023
У нинішньому нестійкому середовищі різноманітні асиметричні загрози вимагають від роботодавця пошуку ресурсів на створення сприятливого іміджу для збереження стійкого положення й забезпечення конкурентоспроможності.
Завідна, Людмила Дмитрівна   +3 more
core   +1 more source

Employer Brand Building Strategy in the Labour Market: Methodical Procedure for Companies from B2B and B2C Markets

open access: yesTrendy v podnikání, 2022
The contribution of this study is the identification of dependencies and assumptions about the relationship of selected variables within the employer brand building process and the proposed methodological procedure for employer brand building (the EB ...
Renata Skýpalová   +2 more
doaj   +1 more source

Designing an Organizational Identity Model with a Focus on the Role of Employer Brand Based on Grounded Theory: The Case of Saipa Corporation [PDF]

open access: yesمدیریت بهره وری, 2021
Nowadays, Premier organizations are trying to attract potential professional employees and concurrently retaining their human resources. Of course, a strong organizational identity can cause employees’ retention. In addition, various constituent elements
Elnaz Bayat   +3 more
doaj   +1 more source

Employer brand and workforce performance in hotel companies

open access: yesMенаџмент у хотелијерству и туризму, 2020
Employer brand represents an intangible asset which is the result of successful implementation of employer branding strategy that promotes the company as exceptional employer, provides the candidates with realistic expectations and fulfills the promises ...
Jasmina Ognjanović
doaj   +1 more source

The Impact of employer branding and corporate reputation on social responsibility with customer orientation [PDF]

open access: yesمطالعات مدیریت راهبردی, 2023
Introduction: In the present century, the success of the organizations judged not only based on their financial functions but also their impact on improving the social condition and environment. This reflects on organization’s social responsibility.
Arezoo Tadayoni, Ali Asghari sarem
doaj   +1 more source

Managing employer brand attributes to attract potential future leaders

open access: yes, 2013
Attracting and retaining professionals with the potential to become leaders is crucial for ensuring the success of companies. The purpose of this study is to contribute to the field of employer branding (EB) by identifying which employer brand attributes
Bonaiuto, Marino   +4 more
core   +2 more sources

The Impact of Employer Brand Equity Elements on Consumer Attitude to Service Brand

open access: yesVilnius University Open Series, 2021
Increasing competition means that organisations are looking for new ways to ensure the equity of their brands, and due to the specifics of services, employees are undoubtedly one of the most important links in service brand equity creation, therefore ...
Indrė Ščiukauskė
doaj   +1 more source

Employer Brand and Identity of Software and IT Companies from CLUJ-NAPOCA as Reflected in Their Website Content

open access: yesBulletin of the Transilvania University of Braşov: Series VII: Social Sciences, Law, 2020
The paper highlights the characteristics of the employer brand identity of software and IT companies from Cluj-Napoca. The large IT companies from Cluj-Napoca are mainly Romanian delivery centers of international companies with outsourcing business ...
G.E. Tokes
doaj   +1 more source

Analisis Employer Brand pada PT. Telekomunikasi Indonesia, Tbk Witel Bandung (Studi pada Karyawan Generasi Millennials)

open access: yesJurnal Bisnis dan Kewirausahaan, 2021
Penelitian ini bertujuan untuk menganalisis employer brand pada karyawan generasi millennials. Studi dilakukan pada PT. Telekomunikasi Indonesia Tbk. Witel Bandung yang merupakan salah satu BUMN terbesar di Indonesia yang menjadi pilihan tempat bekerja ...
Ratih Purbasari, Leti Arinawati
doaj   +1 more source

EMPLOYER BRAND AND ANALYSIS OF INDIVIDUAL POTENTIAL [PDF]

open access: yes, 2013
As companies and individuals to live their best release? What should companies and individuals were the most successful? What job would bring the most satisfaction and opportunities for further development?
Ljiljana Stosic-Mihajlovic   +1 more
core   +1 more source

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