Organizational reputation: does it mediate the effect of employer brand attractiveness on intention to apply in Indonesia? [PDF]
Heliyon, 2022 This study aims to examine the role of organizational reputation in mediating the influence of employer brand attractiveness on intention to apply.
Fibria Indriati
exaly +4 more sources
Employer Attractiveness From an Employee Perspective: A Systematic Literature Review [PDF]
Frontiers in Psychology, 2022 With the growing interest in employer attractiveness, research is unsystematic on how this phenomenon can be conceptualized and studied. Studies tend to make little conceptual differentiation regarding for whom employers should be attractive, and ...
Anke Dassler +3 more
doaj +2 more sources
Communication as a Key Performance Indicator in Employer Branding in the Context of the Social Economy—A Quantitative Study [PDF]
Behavioral SciencesPerformance measurement refers to the systematic evaluation and analysis of the performance and results of business processes, initiatives, or strategies.
Michael P. Heide +4 more
doaj +2 more sources
Administrative Sciences, 2023 The increasingly intense competition in organisations means that they have to develop strategies to differentiate themselves. One of these strategies consists of using internal communication to improve the company’s attractiveness to outside talent and ...
Sara Santos, Sónia Ferreira
exaly +3 more sources
Cogent Business and ManagementThis research explores the complex relationship between perceived corporate social responsibility (CSR), sustainability self-identity and generational differences, focusing on their influence on employer brand attractiveness.
Dominyka Venciute, Ricardo Correia
exaly +3 more sources
Employer brand attractiveness: the effect of demographic variables on career goals
Jurnal Siasat Bisnis, 2021 Purpose: This research aimed to observe the differences between respondents’ characteristics based on their career goals as part of employer brand, and to identify effective employer branding. It was important since many businesses failed to attract the
Gugup Kismono, Niken Lulanti Rahayu
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Employer brand communication in job advertisements [PDF]
Marketing (Beograd. 1991), 2021 The concept of the employer brand has been developing intensively and it is the subject of interest and research of scholars and practitioners in the field of both marketing and human resource management. The aim of the research presented in the paper is
Barjaktarović Sandra +2 more
doaj +1 more source
Does employer branding beat head hunting? The potential of company culture to increase employer attractiveness [PDF]
Journal of Entrepreneurship, Management and Innovation, 2020 This paper aims to investigate the combined effort of the HR Department and the Marketing and Communication Department to define and implement employer-branding strategies.
Maria Corina Barbaros
doaj +1 more source
HUMAN RESOURCE MARKETING AND EMPLOYER BRAND: THE CASE OF MOROCCAN COMPANIES
Revue Marocaine de Recherche en Management et Marketing, 2021 Faced with insecurity in due to the many transformations of the company in which the employees live and shortage of talent, the companies are obliged to offer solutions that meet the expectations of employees who have become increasingly ...
YOUSFI ILYAS +2 more
doaj +1 more source
The Impact of employer branding and corporate reputation on social responsibility with customer orientation [PDF]
مطالعات مدیریت راهبردی, 2023 Introduction: In the present century, the success of the organizations judged not only based on their financial functions but also their impact on improving the social condition and environment. This reflects on organization’s social responsibility.
Arezoo Tadayoni, Ali Asghari sarem
doaj +1 more source