Results 11 to 20 of about 402 (243)
Employer branding: exploring attractiveness dimensions in a multicultural context
Technological and Economic Development of Economy, 2019 Attracting and retaining talented employees and gaining competitive advantage are important for organizations around the world. This study identifies and operationalizes the components of employer attractiveness from the perspective of potential ...
Ludvík Eger +3 more
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Building employer attractiveness as part of the employer branding strategy [PDF]
Ekonomija: teorija i praksa, 2019 Sources of sustainable competitive advantage and key resources used to differentiate companies in the market are talented individuals who, with their knowledge and capabilities, achieve high results per unit of time.
Ognjanović Jasmina
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Employer Branding – Employer Attractiveness as a New Mindset in the Healthcare Sector
Management Dynamics in the Knowledge EconomyThe shortage of skilled labour, demographic change and ever-increasing cost pressures are presenting healthcare organisations with key challenges in the areas of strategy, leadership and portfolio management. In the Federal Republic of Germany, there is
Michael HEIDE +3 more
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Employer Branding-An Employer Attractiveness Tool, Attractiveness Factors for Millennial
Revista Gestão Inovação e Tecnologias, 2021 Purpose: In a VUCA world and growing competition within organizations to attract the right talent, it is of extreme importance for the organizations to build employer branding strategies. Organizations need to know these strategies should be based on what factors.
Bhattacharya, S., Jaswal, P.
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Ekonomski Vjesnik, 2023 Purpose: The aim of this paper is to expand the body of knowledge on employer branding by identifying the dimensions of employer attractiveness for Generation Z and to develop a framework for employee value creation in the specific context of Croatian ...
Erik Ružić, Dragan Benazić
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The Impact of Sustainable HRM on Organization’s Reputation [PDF]
المجلة العربية للإدارة, 2020 This conceptual research examines how Sustainable Human Resource Management (Sustainable HRM) can help establishing an attractive employer brand that can address the different needs and expectations of potential and existing employees, without ...
Ayman Mobarez
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EFFECT OF EMPLOYER BRANDING AND PRESTIGE ON INTENTION TO APPLY IN THE TOP 5 E-COMMERCE IN INDONESIA
Jurnal Ilmiah Bisnis dan Ekonomi Asia, 2022 Employer branding is the image and reputation of the organization as an ideal place to work. The purpose of this study was to determine the effect of the employer's brand strategy on the intention to apply for jobs in the top five e-commerce in ...
Sophia Reni Susilo
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Journal of Economics and Management, 2023 Aim/purpose – This paper systematically reviews the literature of employer branding (EB) and employee-based brand equity (EBBE) using the Application Programming Interface (API) provided by Google Scholar. While combining EB and EBBE this paper considers
Santiago Joanna Krywalski
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Employer Branding and Organizational Attractiveness: Current Employees’ Perspective
EUROPEAN RESEARCH STUDIES JOURNAL, 2021 Purpose: Drawing on marketing and recruitment theory, we examined the relationships between employer branding and employer attractiveness as seen by currently employed employees. The evidence was sought of which employer branding practices (external or internal) may have the strongest impact on the employer's image perceived by employees.
Kalinska-Kula, Magdalena, Staniec, Iwona
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The Impact of employer brand attractiveness on Talent's Intention to recruitment (The case of subordinate companies of Oil ministry) [PDF]
مدیریت بازرگانی, 2016 Their challenge finding skilled workforce led to the competition to attract talented employees. This study examined the impact of employer branding on intention of talents to apply for a job.
Mohsen Alizade Sani, Soheil Nejat
doaj +1 more source