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Employer Attractiveness: Two Instruments to Measure Employer Branding and Reputation
SAGE Open, 2023 The external purpose of Employer Branding is attraction, that is, the brand’s capability to be preferred to its competitors through attractiveness and reputation. This study aims to (1) propose the Italian adaptation of the Employer Attractiveness scale (
Andrea Caputo +2 more
exaly +3 more sources
Heliyon, 2022 This study aims to examine the role of organizational reputation in mediating the influence of employer brand attractiveness on intention to apply.
Fibria Indriati
exaly +3 more sources
Employer attractiveness: Measurement scale development and validation
Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 2021 Human resource quality is one important factor that affects the success of each organization. The need to build a human resource foundation with knowledge, skills and good attitude is one urgent task for all business leaders. The first task is to attract
Nguyen Minh Ha +2 more
doaj +3 more sources
Employer attractiveness from a generational perspective: Implications for employer branding
RAUSP: Revista de Administração da Universidade de São Paulo, 2016 This study aimed to identify the employer attractiveness factors prioritized by different generations: Baby Boomers, Generation X, and Generation Y. The survey was conducted with a sample of 937 professionals, working in various areas and companies, most
Germano Glufke Reis, Beatriz Maria Braga
doaj +2 more sources
Recruiting nurses through social media: Effects on employer brand and attractiveness [PDF]
Journal of Advanced Nursing, 2017 Aim: To investigate whether and how nurses' exposure to a hospital's profile on social media affects their perceptions of the hospital's brand and attractiveness as an employer.
Marieke Carpentier +2 more
exaly +3 more sources
Employer Attractiveness From an Employee Perspective: A Systematic Literature Review
Frontiers in Psychology, 2022 With the growing interest in employer attractiveness, research is unsystematic on how this phenomenon can be conceptualized and studied. Studies tend to make little conceptual differentiation regarding for whom employers should be attractive, and ...
Svetlana N Khapova, Evgenia I Lysova
exaly +3 more sources
Exploring trends in employer attractiveness research: A bibliometric coupling approach
Acta PsychologicaEmployer attractiveness is a subject that has not been as extensively explored as other research topics. This study aims to provide an overview of research trends on employer attractiveness and identify gaps that could inspire new research ideas.
Tran Thi Siem +3 more
exaly +3 more sources
Building employer attractiveness as part of the employer branding strategy [PDF]
Ekonomija: teorija i praksa, 2019 Sources of sustainable competitive advantage and key resources used to differentiate companies in the market are talented individuals who, with their knowledge and capabilities, achieve high results per unit of time.
Ognjanović Jasmina
doaj +2 more sources
Developing the Scale to Measure Employer Attractiveness [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics, 2018 This paper examined the existing literature on the established scale on ‘Employer Attractiveness’ (Emp At) and other aspects around different elements and further conducted a qualitative review to explore the other facets.
Diwakar PURI
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Journal of Management and AccountingEmployer branding is a strategy for attracting and retaining exceptional employees with the purpose of differentiating and creating a unique employment experience. In order to find the best talent, the company needs to pay attention to its reputation and
Rini Safitri, Khusnul Rofida Novianti
doaj +3 more sources