Occupation-specific recruitment: An empirical investigation on job seekers’ occupational (non-)fit, employer image, and employer attractiveness [PDF]
Frontiers in Psychology, 2022 Organizations may need to attract occupational groups they did not recruit so far to implement strategic changes (e.g., digital transformation). Against the backdrop of this practical problem, this study introduces and explores an occupation-based ...
Phyllis Messalina Gilch
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Leveraging workforce insights to enhance employer attractiveness for young job seekers during pandemic era [PDF]
Heliyon, 2022 This study aims to identify the difference in young job applicants' perception of employer attractiveness dimensions based on their demographic characteristics.
Bassant Adel Mostafa
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The enhancement of the employer branding strategies of Polish hospitals through the detection of features which determine employer attractiveness: a multidimensional perspective [PDF]
Human Resources for Health, 2021 Background Polish healthcare providers already struggle with a deficiency concerning human resources, especially with regard to doctors and nurses.
Beata Buchelt +3 more
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Employer Branding – Employer Attractiveness as a New Mindset in the Healthcare Sector
Management Dynamics in the Knowledge EconomyThe shortage of skilled labour, demographic change and ever-increasing cost pressures are presenting healthcare organisations with key challenges in the areas of strategy, leadership and portfolio management. In the Federal Republic of Germany, there is
Michael HEIDE +3 more
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Does employer branding beat head hunting? The potential of company culture to increase employer attractiveness [PDF]
Journal of Entrepreneurship, Management and Innovation, 2020 This paper aims to investigate the combined effort of the HR Department and the Marketing and Communication Department to define and implement employer-branding strategies.
Maria Corina Barbaros
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Employer Branding-An Employer Attractiveness Tool, Attractiveness Factors for Millennial
Revista Gestão Inovação e Tecnologias, 2021 Purpose: In a VUCA world and growing competition within organizations to attract the right talent, it is of extreme importance for the organizations to build employer branding strategies. Organizations need to know these strategies should be based on what factors.
Bhattacharya, S., Jaswal, P.
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Ekonomski Vjesnik, 2023 Purpose: The aim of this paper is to expand the body of knowledge on employer branding by identifying the dimensions of employer attractiveness for Generation Z and to develop a framework for employee value creation in the specific context of Croatian ...
Erik Ružić, Dragan Benazić
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Employer brand attractiveness: the effect of demographic variables on career goals
Jurnal Siasat Bisnis, 2021 Purpose: This research aimed to observe the differences between respondents’ characteristics based on their career goals as part of employer brand, and to identify effective employer branding. It was important since many businesses failed to attract the
Gugup Kismono, Niken Lulanti Rahayu
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Employer brand communication in job advertisements [PDF]
Marketing (Beograd. 1991), 2021 The concept of the employer brand has been developing intensively and it is the subject of interest and research of scholars and practitioners in the field of both marketing and human resource management. The aim of the research presented in the paper is
Barjaktarović Sandra +2 more
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Actions speak louder than words: outsiders' perceptions of diversity mixed messages [PDF]
, 2016 To attract a gender diverse workforce, many employers use diversity statements to publicly signal that they value gender diversity. However, this often represents a misalignment between words and actions (i.e., a diversity mixed message) because most ...
Bowes-Sperry, L +5 more
core +2 more sources