Employer attractiveness from a generational perspective: Implications for employer branding [PDF]
This study aimed to identify the employer attractiveness factors prioritized by different generations: Baby Boomers, Generation X, and Generation Y. The survey was conducted with a sample of 937 professionals, working in various areas and companies, most
Germano Glufke Reis, Beatriz Maria Braga
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Rethinking Employer Attractiveness: A Qualitative Exploration of Potential Employees’ Perception of Employer Attractiveness Attributes [PDF]
The importance of employees as the main asset for competitive advantage underscores the need for attracting and keeping skilled employees for the benefit of the organizations’ performance.
Etty R. Nilsen +2 more
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Building employer attractiveness as part of the employer branding strategy [PDF]
Sources of sustainable competitive advantage and key resources used to differentiate companies in the market are talented individuals who, with their knowledge and capabilities, achieve high results per unit of time.
Ognjanović Jasmina
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Developing the Scale to Measure Employer Attractiveness [PDF]
This paper examined the existing literature on the established scale on ‘Employer Attractiveness’ (Emp At) and other aspects around different elements and further conducted a qualitative review to explore the other facets.
Diwakar PURI
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Employer branding is a strategy for attracting and retaining exceptional employees with the purpose of differentiating and creating a unique employment experience. In order to find the best talent, the company needs to pay attention to its reputation and
Rini Safitri, Khusnul Rofida Novianti
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Employer Branding-An Employer Attractiveness Tool, Attractiveness Factors for Millennial
Purpose: In a VUCA world and growing competition within organizations to attract the right talent, it is of extreme importance for the organizations to build employer branding strategies. Organizations need to know these strategies should be based on what factors.
Bhattacharya, S., Jaswal, P.
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Employer Branding – Employer Attractiveness as a New Mindset in the Healthcare Sector
The shortage of skilled labour, demographic change and ever-increasing cost pressures are presenting healthcare organisations with key challenges in the areas of strategy, leadership and portfolio management. In the Federal Republic of Germany, there is
Michael HEIDE +3 more
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Employer brand attractiveness: the effect of demographic variables on career goals
Purpose: This research aimed to observe the differences between respondents’ characteristics based on their career goals as part of employer brand, and to identify effective employer branding. It was important since many businesses failed to attract the
Gugup Kismono, Niken Lulanti Rahayu
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Employer brand communication in job advertisements [PDF]
The concept of the employer brand has been developing intensively and it is the subject of interest and research of scholars and practitioners in the field of both marketing and human resource management. The aim of the research presented in the paper is
Barjaktarović Sandra +2 more
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The Research on Dimensions of Employer Attractiveness [PDF]
On the base of previous study, we propose the dimension structure of employer attractiveness under the background of China. We prove that the dimensions of employer attractiveness mainly consist of the system of salary and development, the working environment and atmosphere, the recruitment process, the nature of work, and the strength of enterprise ...
Mei-qing Han, Yan Tao, Rong Liu
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