Results 11 to 20 of about 3,200 (285)
Employer branding: exploring attractiveness dimensions in a multicultural context
Technological and Economic Development of Economy, 2019 Attracting and retaining talented employees and gaining competitive advantage are important for organizations around the world. This study identifies and operationalizes the components of employer attractiveness from the perspective of potential ...
Ludvík Eger +3 more
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Features of Employer Attractiveness on Lithuanian Business Organizations: Employees’ Perceptions
Organizacijų Vadyba: Sisteminiai Tyrimai, 2017 Elections of the most attractive employer take place both in Lithuania and worldwide. Instruments used to measure organizational attractiveness in these elections are focused on a priori features of a universal “employer of choice” and therefore ...
Bakanauskienė Irena +2 more
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Journal of Management and AccountingEmployer branding is a strategy for attracting and retaining exceptional employees with the purpose of differentiating and creating a unique employment experience. In order to find the best talent, the company needs to pay attention to its reputation and
Rini Safitri, Khusnul Rofida Novianti
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Employer Branding – Employer Attractiveness as a New Mindset in the Healthcare Sector
Management Dynamics in the Knowledge EconomyThe shortage of skilled labour, demographic change and ever-increasing cost pressures are presenting healthcare organisations with key challenges in the areas of strategy, leadership and portfolio management. In the Federal Republic of Germany, there is
Michael HEIDE +3 more
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Does employer branding beat head hunting? The potential of company culture to increase employer attractiveness [PDF]
Journal of Entrepreneurship, Management and Innovation, 2020 This paper aims to investigate the combined effort of the HR Department and the Marketing and Communication Department to define and implement employer-branding strategies.
Maria Corina Barbaros
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Employer Branding-An Employer Attractiveness Tool, Attractiveness Factors for Millennial
Revista Gestão Inovação e Tecnologias, 2021 Purpose: In a VUCA world and growing competition within organizations to attract the right talent, it is of extreme importance for the organizations to build employer branding strategies. Organizations need to know these strategies should be based on what factors.
Bhattacharya, S., Jaswal, P.
openaire +2 more sources
Ekonomski Vjesnik, 2023 Purpose: The aim of this paper is to expand the body of knowledge on employer branding by identifying the dimensions of employer attractiveness for Generation Z and to develop a framework for employee value creation in the specific context of Croatian ...
Erik Ružić, Dragan Benazić
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Employer branding and organizational attractiveness : current employees’ perspective [PDF]
, 2021 Purpose: Drawing on marketing and recruitment theory, we examined the relationships between employer branding and employer attractiveness as seen by currently employed employees.
Staniec, Iwona, Kalinska-Kula, Magdalena
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Employer brand attractiveness: the effect of demographic variables on career goals
Jurnal Siasat Bisnis, 2021 Purpose: This research aimed to observe the differences between respondents’ characteristics based on their career goals as part of employer brand, and to identify effective employer branding. It was important since many businesses failed to attract the
Gugup Kismono, Niken Lulanti Rahayu
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Employer brand communication in job advertisements [PDF]
Marketing (Beograd. 1991), 2021 The concept of the employer brand has been developing intensively and it is the subject of interest and research of scholars and practitioners in the field of both marketing and human resource management. The aim of the research presented in the paper is
Barjaktarović Sandra +2 more
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