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Die Generation Z umfasst jene Personen, die zwischen 1995 und 2010 geboren wurden und sich derzeit auf dem Arbeitsmarkt etablieren. Durch den gegenwärtig vorherrschenden demographischen Wandel und den War for Talents wird diese Gruppe zunehmend wichtiger für Unternehmen, die nach talentierten Nachwuchskräften suchen.
Thomas Breyer-Mayländer +2 more
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, 2012 Søren Frimann and Bolette Rye Mønsted Employer branding. Employer branding has become a way that both private enterprises and the public sector meet changing conditions of the labour market and organizatorical challenges in a postmodern and globalized world.
Frimann, Søren, Mønsted, Bolette Rye
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Developing an Employer Branding Model based on the Expectations of Talented Employees [PDF]
مدیریت بازرگانی, 2021 Objective Organizations strive to propose a clear and unique intra- and inter-organizational image to show their advantages over other employers.
Shirin Mazraeh +2 more
doaj +1 more source
Employer brand: A new concept in the field of human resources management [PDF]
Ekonomski Pogledi, 2017 Employer brand represents built reputation of the employer among the employees with which manage their concepts and attitudes in order to build a corporate brand. The benefits of developing an employer brand are reflected in attracting talented employees,
Ognjanović Jasmina
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The Impact of the Employer Brand on Brand Champion Behavior: The Mediator Role of Organizational Identification [PDF]
مطالعات مدیریت بهبود و تحول, 2019 Understanding the importance of staff role in service organizations has led them to seek solutions for employee participation in the organization’s branding process and becoming a brand champion.
Asghar Moshabaki, Amirhosein Taghizadeh
doaj +1 more source
An employer brand predictive model for talent attraction and retention
SA Journal of Human Resource Management, 2011 Orientation: In an ever shrinking global talent pool organisations use employer brand to attract and retain talent, however, in the absence of theoretical pointers, many organisations are losing out on a powerful business tool by not developing or ...
Annelize Botha +2 more
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Trendy v podnikání, 2022 The contribution of this study is the identification of dependencies and assumptions about the relationship of selected variables within the employer brand building process and the proposed methodological procedure for employer brand building (the EB ...
Renata Skýpalová +2 more
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, 2020 Hintergrund: Da durch den demografischen Wandel bedingt immer mehr ArbeitnehmerInnen der Babyboomer-Generation in Pension gehen und die Zahl der BerufseinsteigerInnen der Generation Z vergleichsweise gering ausfällt, wird der „War for Talents“ immer härter und erfordert ein generationsspezifisches Employer Branding, um sich die besten Arbeitskräfte der
Habiyakare Evariste +1 more
+6 more sources
Designing an Organizational Identity Model with a Focus on the Role of Employer Brand Based on Grounded Theory: The Case of Saipa Corporation [PDF]
مدیریت بهره وری, 2021 Nowadays, Premier organizations are trying to attract potential professional employees and concurrently retaining their human resources. Of course, a strong organizational identity can cause employees’ retention. In addition, various constituent elements
Elnaz Bayat +3 more
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Employer brand and workforce performance in hotel companies
Mенаџмент у хотелијерству и туризму, 2020 Employer brand represents an intangible asset which is the result of successful implementation of employer branding strategy that promotes the company as exceptional employer, provides the candidates with realistic expectations and fulfills the promises ...
Jasmina Ognjanović
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