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Measuring Employer Brand [PDF]
مطالعات مدیریت بهبود و تحول, 2019 Present study is designed to provide a model for measuring employer brand and measuring employer brand in zarringhazal corporate. literature review of the subject used to estimate the dimensions of employer brand and then attempt to measure the company's
Habibollah Ranaei Kordshouli +2 more
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An employer brand predictive model for talent attraction and retention
SA Journal of Human Resource Management, 2011 Orientation: In an ever shrinking global talent pool organisations use employer brand to attract and retain talent, however, in the absence of theoretical pointers, many organisations are losing out on a powerful business tool by not developing or ...
Annelize Botha +2 more
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APMBA (Asia Pacific Management and Business Application), 2017 In the service industry, customer perception of the corporate brand is often based on the employee they interact with. Employer branding can be beneficial to attract and retain employees, as doing so can distinguish the company from competitors. Employer
Rini Safitri +2 more
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MANAGING THE EMPLOYER BRAND IN THE «RELATIONSHIP MARKETING»
Дискурс, 2016 The article is devoted to the problems of HR brand management at the enterprise which implements the concept of relationship marketing and offers a systematic way to manage the product brand and the employer brand. The author characterizes the strategies
T. N. Zhukova
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Employer Brand of Choice: an employee perspective
Journal of Business Economics and Management, 2015 This study seeks to contribute in the field of the ideal employer, by determining the Employer Brand of Choice and its core components. In doing so, a pilot study was initially conducted to delineate these components.
Victoria Bellou +3 more
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Dimensions of the employer brand
Mенаџмент у хотелијерству и туризму, 2017 Companies strive to attract talented employees from the labor market and reduce fluctuations in employee numbers, which can cause a number of negative effects on business, such as an increase in employment costs, decrease in revenue, lower productivity,
Jasmina Ognjanović
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Developing an Employer Branding Model based on the Expectations of Talented Employees [PDF]
مدیریت بازرگانی, 2021 Objective Organizations strive to propose a clear and unique intra- and inter-organizational image to show their advantages over other employers.
Shirin Mazraeh +2 more
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Employer brand: A new concept in the field of human resources management [PDF]
Ekonomski Pogledi, 2017 Employer brand represents built reputation of the employer among the employees with which manage their concepts and attitudes in order to build a corporate brand. The benefits of developing an employer brand are reflected in attracting talented employees,
Ognjanović Jasmina
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, 2020 Hintergrund: Da durch den demografischen Wandel bedingt immer mehr ArbeitnehmerInnen der Babyboomer-Generation in Pension gehen und die Zahl der BerufseinsteigerInnen der Generation Z vergleichsweise gering ausfällt, wird der „War for Talents“ immer härter und erfordert ein generationsspezifisches Employer Branding, um sich die besten Arbeitskräfte der
Habiyakare Evariste +1 more
+6 more sources
The Impact of the Employer Brand on Brand Champion Behavior: The Mediator Role of Organizational Identification [PDF]
مطالعات مدیریت بهبود و تحول, 2019 Understanding the importance of staff role in service organizations has led them to seek solutions for employee participation in the organization’s branding process and becoming a brand champion.
Asghar Moshabaki, Amirhosein Taghizadeh
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