Choice Between Salary and Employer Brand: The Roles of Materialism and Inclination to Develop an Identity-Motives-Based Relationship With an Employer Brand [PDF]
Frontiers in Psychology, 2020 Despite recent interest in individual differences in psychological meanings of consumer brands, the concept of psychological employer brand as a factor independent of particular brands has not been examined. Drawing on an instrumental-symbolic framework,
Małgorzata A. Styśko-Kunkowska +1 more
doaj +2 more sources
Organizational reputation: does it mediate the effect of employer brand attractiveness on intention to apply in Indonesia? [PDF]
Heliyon, 2022 This study aims to examine the role of organizational reputation in mediating the influence of employer brand attractiveness on intention to apply.
Pantius D. Soeling +2 more
doaj +2 more sources
The Roles of Proactive Personality and Career Satisfaction in the Impact of Employer Brand Attributes Congruence on Creativity [PDF]
Behavioral SciencesAlthough the relationship between employer brand and employee creativity has become a popular theme, this nexus is indirect and ambiguous. Additionally, most studies ignore the consistency of instrumental and symbolic attributes when discussing the ...
Jiexuan Zhang, Fei Zhu
doaj +2 more sources
The Impact of the Employer Brand on Brand Champion Behavior: The Mediator Role of Organizational Identification [PDF]
مطالعات مدیریت بهبود و تحول, 2019 Understanding the importance of staff role in service organizations has led them to seek solutions for employee participation in the organization’s branding process and becoming a brand champion.
Asghar Moshabaki, Amirhosein Taghizadeh
doaj +1 more source
When employer brand image aids employee satisfaction and engagement [PDF]
, 2017 Purpose – The purpose of this paper is to test whether employee characteristics (age, gender, role and experience) influence the effects of employer brand image, for warmth and competence, on employee satisfaction and engagement.
Davies, Gary +2 more
core +3 more sources
An employer brand predictive model for talent attraction and retention
SA Journal of Human Resource Management, 2011 Orientation: In an ever shrinking global talent pool organisations use employer brand to attract and retain talent, however, in the absence of theoretical pointers, many organisations are losing out on a powerful business tool by not developing or ...
Annelize Botha +2 more
doaj +1 more source
Trendy v podnikání, 2022 The contribution of this study is the identification of dependencies and assumptions about the relationship of selected variables within the employer brand building process and the proposed methodological procedure for employer brand building (the EB ...
Renata Skýpalová +2 more
doaj +1 more source
, 2020 Hintergrund: Da durch den demografischen Wandel bedingt immer mehr ArbeitnehmerInnen der Babyboomer-Generation in Pension gehen und die Zahl der BerufseinsteigerInnen der Generation Z vergleichsweise gering ausfällt, wird der „War for Talents“ immer härter und erfordert ein generationsspezifisches Employer Branding, um sich die besten Arbeitskräfte der
Habiyakare Evariste +1 more
+6 more sources
Designing an Organizational Identity Model with a Focus on the Role of Employer Brand Based on Grounded Theory: The Case of Saipa Corporation [PDF]
مدیریت بهره وری, 2021 Nowadays, Premier organizations are trying to attract potential professional employees and concurrently retaining their human resources. Of course, a strong organizational identity can cause employees’ retention. In addition, various constituent elements
Elnaz Bayat +3 more
doaj +1 more source
Recruiting nurses through social media : effects on employer brand and attractiveness [PDF]
, 2017 Aim: To investigate whether and how nurses' exposure to a hospital's profile on social media affects their perceptions of the hospital's brand and attractiveness as an employer.
Carpentier, Marieke +5 more
core +2 more sources