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APMBA (Asia Pacific Management and Business Application), 2017 In the service industry, customer perception of the corporate brand is often based on the employee they interact with. Employer branding can be beneficial to attract and retain employees, as doing so can distinguish the company from competitors. Employer
Rini Safitri +2 more
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Exploring the Relationship between Corporate Reputation, Employer Branding, and Corporate Social Responsibility [PDF]
پژوهشهای تجربی حسابداری, 2023 Given the significant role of corporate social responsibility, employer branding, and corporate reputation in the success of organizations and their competitive advantage, the present study aims to investigate the relationship between corporate social ...
Ali Azhdari +2 more
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Employer Branding: An Islamic Perspective
The South East Asian Journal of Management, 2017 This paper discusses employer branding from an Islamic perspective. Islam is away of life and so do the employer and employee relationship, which strengthensemployer branding in an organization.
Norasyikin binti Shaikh Ibrahim
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Corporate Social Responsibility as a Tool for Employer Branding and Accounting Disclosures
BizInfo, 2023 Corporate social responsibility is seen as an integral part of business, and organizations should sincerely include social duties towards internal and external stakeholders in their operations. It is essential for employers to focus on deepening the bond
Miljan Adamović +2 more
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When employer brand image aids employee satisfaction and engagement [PDF]
, 2017 Purpose – The purpose of this paper is to test whether employee characteristics (age, gender, role and experience) influence the effects of employer brand image, for warmth and competence, on employee satisfaction and engagement.
Davies, Gary +2 more
core +3 more sources
AMAR (Andalas Management Review), 2021 This study aims to determine the effect of employer branding on the interest in applying for job with the company reputation as a mediating variable. This study usin type survey of quantitative research design. The research sample is 170 active students
Ria Marginingsih, Elin Setiawan
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Recruiting nurses through social media : effects on employer brand and attractiveness [PDF]
, 2017 Aim: To investigate whether and how nurses' exposure to a hospital's profile on social media affects their perceptions of the hospital's brand and attractiveness as an employer.
Carpentier, Marieke +5 more
core +2 more sources
Social Sciences and Humanities OpenEmployer branding is a multidimensional notion and is important because of the diversity in industries in general and the IT industry in particular. Employer branding embodies an industry's standing as a brand of employer and its capacity to retain the ...
Ved Srinivas +3 more
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Journal of Management Small and Medium Enterprises (SME's)The highly competitive nature of the palm oil industry requires companies to implement strategic human resource management practices, with employer branding playing a crucial role in enhancing organizational competitiveness.
Sabeli Aliya, Putri Yulianti
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HR BRANDING AND THE POTENTIAL VALUE: EMPIRICAL EVIDENCE AND PRACTICAL IMPLICATIONS
Dynamic Relationships Management Journal (DRMJ), 2019 Despite the growing popularity of the employer branding concept, academic research on the topic is limited; this is pivotal and pioneer research in the Republic of North Macedonia.
Brzovska Ezeni +2 more
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