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Does employer branding beat head hunting? The potential of company culture to increase employer attractiveness [PDF]
Journal of Entrepreneurship, Management and Innovation, 2020 This paper aims to investigate the combined effort of the HR Department and the Marketing and Communication Department to define and implement employer-branding strategies.
Maria Corina Barbaros
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A Proposed Conceptual Framework to the impact of Talent Management on Employer Branding: An Empirical Study in Egyptian Food Processing Companies [PDF]
Maǧallaẗ Al-Buḥūṯ Al-Tiǧāriyyaẗ, 2018 Human capital brings value to the firm and organizationalperformance can be enhanced through skillful investment in human capital (Backhaus and Tikoo, 2004).
عبير عثمان عطالله
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Media Ekonomi dan Manajemen, 2023 In an increasingly globalized economy, organizations are increasingly competing for the best employees who are skilled in professional fields. Employer branding has an important role in helping organizations find new employees and retain existing ...
Ivana Gracita, Rina Anindita
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Employer Branding in Iranian Organizations [PDF]
, 2023 Today, an organization's ability to attract, recruit, and retain skilled and talented human resources from labor markets has become a strategic component of its success.
Zahra Pouramini,Ehsan MORADI,Ashraf Mirzaeei
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Transformational Leadership and Corporate Reputation: Mediation Effects of Employer Branding
Journal of Management and Research, 2020 The purpose of this paper is to examine the impact of transformational leadership and corporate reputation on employer branding by testing a hypothesized model. This study employed a quantitative online survey technique.
Muhammad Zeesahn +3 more
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, 2020 Hintergrund: Da durch den demografischen Wandel bedingt immer mehr ArbeitnehmerInnen der Babyboomer-Generation in Pension gehen und die Zahl der BerufseinsteigerInnen der Generation Z vergleichsweise gering ausfällt, wird der „War for Talents“ immer härter und erfordert ein generationsspezifisches Employer Branding, um sich die besten Arbeitskräfte der
Habiyakare Evariste +1 more
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Unveiling Future Trends in Employer Branding: Systematic Review and Bibliometric Analysis [PDF]
International Journal of Information Science and ManagementEmployer branding, an emerging area in Human Resource Management (HRM), has gained significant importance. Despite its importance, the literature on employer branding remains fragmented due to the absence of a comprehensive review that consolidates the ...
SHIMMY FRANCIS, SANGEETHA R
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Employer Branding Literature Review [PDF]
, 2021 The concept of employer branding has attracted many researchers’ attention in the recent years. In today’s business environment, employer branding becomes one important source of competitive advantage that creates value for all companies.
Singh, Rajesh Prettypal
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EMPLOYER BRANDING PERSEPSIAN TERHADAP KEPERCAYAN PEMIMPIN DAN DAMPAKNYA PADA INTENSI KELUAR
Jurnal Ilmu Keuangan dan Perbankan, 2019 This study aims to see the influence of employer branding on the exit intention of bank employees in Indonesia which is mediated by trust in leaders. In particular, this study tries to identify how the influence of employer perceived branding on outgoing
Ria Marginingsih, Dani Irawan
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Generation Z's Employer Branding and Their Correlation to the Intention to Apply for a Company [PDF]
Management and Economics Review, 2022 Generation Z is currently entering the workforce and continually takes a significant role in companies. This contemporary era, more or less, affects Generation Z's work preferences.
Muthya ISLAMIATY +2 more
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