Results 1 to 10 of about 6,857 (158)

The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship

IIMB Management Review, 2021
This study examines the role of celebrity credibility in building brand equity and relationship continuity using brand credibility as a mediator. The experience of smartphone use is considered a moderator.
Ramendra Pratap Singh, Neelotpaul Banerjee   +1 more
exaly   +4 more sources

Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility [PDF]

Journal of Business Research, 2020
Drawing on signalling theory, this study aims to fill a gap in knowledge by examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility, both directly and based on the moderating variables of age, gender and ethnicity.
Charles Dennis, Constantinos Priporas, Pantea Foroudi   +2 more
exaly   +3 more sources

The Influence of Brand Credibility towards Words of Mouth of Fashion Brand [PDF]

Journal of Economics, Business & Accountancy Ventura, 2021
This research tries to examine the factors influencing the positive word of mouth of Indonesian’s consumer towards fashion brand. The factors studied include brand credibility and brand-self connection as independent variables, brand-self connection and ...
Shindy Shindy, Evo Sampetua Hariandja
doaj   +3 more sources

Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention. [PDF]

J Air Transp Manag, 2020
Crisis management consists of a number of capabilities which evaluate crisis signals and implements actions to minimize damage. Both identifying these capabilities and understanding their influence on perceptions of brand attitude, credibility and intention to purchase offers significant theoretical and managerial insights.
Hsiu-Ying Kao G, Wang SW, Farquhar JD.
europepmc   +4 more sources

Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach [PDF]

Qualitative Market Research, 2020
Purpose This paper aims to use signalling theory to examine the concept of advertising credibility and its effects on brand credibility, brand image, corporate credibility and corporate image. Design/methodology/approach A qualitative approach was used. Ten interviews and four focus groups were conducted among participants drawn from the London area.
Constantinos Priporas, Pantea Foroudi, Shahzeb Hussain   +2 more
exaly   +3 more sources

The impact of service failure on brand credibility [PDF]

Journal of Retailing and Consumer Services, 2016
Recent studies have examined the consequences of brand credibility, with the majority of works embedded in physical goods. Despite the growing attention service branding receives, little is known about how service failure and recovery efforts impact on brand credibility in service organisations.
Gary Mortimer, Rebekah Russell-Bennett
exaly   +4 more sources

The effects of brand credibility on customer loyalty [PDF]

Journal of Retailing and Consumer Services, 2008
Abstract Customer churn is an ever-growing issue in the relational services sector (e.g., retail banking, telecommunications), where business models ultimately depend upon long-term relationships with customers as the basis for profitability.
Joffre Swait
exaly   +2 more sources

CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification

Sustainability, 2023
The present research study examines the influence of perceived corporate social responsibility (CSR) on consumer brand loyalty in the banking industry. The present research also examines the indirect relationship between CSR and brand loyalty via brand credibility and brand identification.
Mobin Fatma, Fatma Mobin
exaly   +2 more sources

Investment in Brand Reinforcement and Credibility in Advertising [PDF]

‫مدیریت بازرگانی, 2013
recognizing the importance of the advertising in brand reinforcement and brand credibility, the authors conduct the present research for understanding the customers’ emotional responses toward the brand reinforcement and credibility and its effect on the
Morteza Maleki, Nasrin Haji hasani
doaj   +2 more sources

PERANAN BRAND IMAGE DAN BRAND CREDIBILITY DALAM MENINGKATKAN LOYALTY INTENTION MELALUI BRAND COMMITMENT

MIX: Jurnal Ilmiah Manajemen, 2021
The purpose of this research is to examine whether 1) brand image can predict loyalty intention 2) brand credibility can predict loyalty intention 3) brand credibility can predict brand commitment 4) brand commitment can predict loyalty intention 5 ...
Keni Keni, Callista Callista
doaj   +1 more source