Results 1 to 10 of about 11,382 (192)
Jurnal Ekonomi Trisakti, 2023 Penelitian ini bertujuan untuk menganalisis pengaruh brand credibility terhadap brand loyalty melalui attitude toward konsumen yang mengkonsumsi mi instan. Perolehan data menyebarkan kuesioner kepada 152 responden. Pengambilan sampel menggunakan non-probabilitas sampling, dan penelitian ini menggunakan purposive sampling.
Taslimah Ramadhanti Taslimah +1 more
openaire +3 more sources
After-sales services, brand equity and purchasing intention to buy second-hand product [PDF]
Rajagiri Management Journal, 2021 Purpose – This study aims to examine the concept of brand equity and willingness to buy second-hand products in the automobile context. The customer-based brand equity model is used as a theoretical lens to examine after-sales services, brand credibility
Muhammad Danish Habib +1 more
doaj +1 more source
Jurnal Akutansi Manajemen Ekonomi Kewirausahaan, 2021 This study aims to determine the effect of brand understanding, brand influence and brand credibility on the selection of private universities in electronic word of mouth, either partially or simultaneously.
Annisha Suvero Suyar, Ani Murwani Muhar
doaj +1 more source
What Makes a Customer Brand Citizen in Restaurant Industry
Frontiers in Psychology, 2022 Due to the crucial role of customers’ brand citizenship behaviors on brand strength, this study explored the relationship between brand uniqueness, brand credibility, brand intimacy, brand love, and brand citizenship behavior in Taiwan’s restaurant ...
Hua Han +3 more
doaj +1 more source
Quality in Sport, 2021 The purpose of this study was to investigate the effect of brand credibility and brand affect on behavioural intentions of professional sports team consumers toward their teams, and also investigating the moderating role of their brand affect level ...
Kadir Yağız
doaj +1 more source
Jurnal Manajemen Teori dan Terapan, 2023 Objective: This study examines the relationship between customer experience and brand loyalty mediated by brand credibility and brand trust. Design/Methods/Approach: Primary data was collected using a questionnaire with a purposive sampling technique.
Ni Kadek Reinita Andriyani +1 more
doaj +1 more source
The Branding Impact on Charity Product Marketing Communication
Journal of Management and Business Review, 2021 This study aims to fill the research gap on millennial’s purchase attitude toward charity product in Youth of Indonesia (YoI) brand shoes which is promoted through social media.
Hilarius Bambang Winarko +2 more
doaj +1 more source
Purchase Intention of SUV Category Automobiles: Determinant Factors from the Customer Perspective
BBR: Brazilian Business Review, 2021 The study aimed to verify the impact of brand awareness, brand credibility, perceived quality, and perceived innovation as determinants of the intention to purchase SUV automobiles.
Luciene Eberle +2 more
doaj +1 more source
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), 2023 Inertia is a phenomenon of repeat purchase patterns that consumers unconsciously follow because they are based only on habits. This study explores the phenomenon of inertia by focusing on the stimulants of brand credibility, perceived risk, and brand ...
Aditya Pandowo, Nova Christian Mamuaya
doaj +1 more source
The differential roles of brand credibility and brand prestige in consumer brand choice [PDF]
Psychology & Marketing, 2010 AbstractThis study explores how brand credibility and brand prestige affect brand purchase intention and empirically investigates how the combinatory mechanism of brand credibility and brand prestige materialize across multiple product categories. The proposed model of six latent constructs is tested with structural equation modeling analysis: brand ...
Tae Hyun Baek +2 more
openaire +1 more source