Results 31 to 40 of about 11,382 (192)
Analisis Peningkatan Produk Laptop Melalui Brand Attitude Dan Brand Credibility
, 2023 The purpose of this research to understand the effect of brand credibility and brand attitude towards the buying interest of Huawei laptop. The data on this research is using purposive sampling method with the criteria that knows about Huawei laptop and ...
Ika Suhartanti Darmo +9 more
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Cogent Business & ManagementDue to high competition in the fashion sector, apparel companies employ various strategies to articulate distinct marketing approaches aimed at attracting more valuable customers and increasing purchase intention among them.
Hajira Atta +4 more
doaj +1 more source
EFFECT OF ENDORSER CREDIBILITY, BRAND CREDIBILITY, SELF-BRAND CONNECTION ON BRAND EQUITY
Business and Entrepreneurial Review, 2019 Purpose – The purpose of this research was to study the impact of endorser credibility, brand credibility, self-brand connection on endorsed brand equity of the endorsed brand.Design/methodology/approach - The analytical method using Amos 24 and Structural Equation Modeling (SEM) to analyze the questionnaire data in Jakarta.
openaire +2 more sources
, 2023 This study aims to analyze how the influence of Brand Credibility and Brand Experience on Brand Loyalty, either directly or through mediation through Attitude Towards Brand.
Monika, Monika, Kurniawati, Kurniawati
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TRANSFORMING GREEN TRANSPARENCY INTO GREEN BRAND LOYALTY AND REPURCHASE INTENTIONS: THE ROLE OF BRAND IMAGE AND CREDIBILITY AMONG ELECTRIC VEHICLE USERS [PDF]
Journal of Applied Structural Equation ModelingThe present study leverages the Stimulus-Organism-Behavior-Consequence (SOBC) framework to investigate how green transparency influences green brand loyalty and repurchase intention among electric vehicle consumers.
Ashish Ashok Uikey +2 more
doaj +1 more source
How consumers judge brands endorsed by corporations: a process-based explanation [PDF]
, 2012 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Corporations follow different strategies to leverage their existing brands.
Ibraheem, Khaled Assad
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STUDY EKSPERIMENTAL ENDORSER CREDIBILITY TERHADAP BRAND CREDIBILITY, BRAND EQUITY, DAN PURCHASE INTENTION [PDF]
, 2020 Penelitian ini menguji perbedaan Endorser credibility pada iklan promosi di instagram tentang produk kosmetik dari in autentic celebrity brand dan autentic celebrity brand terhadap brand credibility, brand equity, dan purchase intention menggunakan ...
MISBAQUL DEWI SENDANGSARI
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DeReMa (Development Research of Management): Jurnal Manajemen, 2022 The aim of this study is to empirically examine source credibility, value of money, perceived quality, and attitude toward brand in predicting purchase intention of local beauty products. Data was collected by distributing online questionnaires.
Yulianti Yulianti, Keni Keni
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The Impact of Brand Credibility and Brand Reputation on Brand Performance: An Empirical Analysis
, 2023 Contemporary lifestyles have witnessed significant shifts due to the rapid pace of societal development. One notable change is the growing preference for instant noodles as a practical, tasty, and cost-effective food option.
Irawan, Sasmiatin +2 more
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Indonesian Interdisciplinary Journal of Sharia EconomicsTejakula Lestari Jaya, the manufacturer of Floraison products, is located in Buleleng, Bali, where this study was conducted. The results show that brand awareness, brand trust, and brand credibility have a positive and significant impact on customer ...
Luh Devi Artasuma +1 more
doaj +1 more source