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The Influence of Celebrity Endorsement on Food Consumption Behavior [PDF]
Foods, 2021 “Is consumer food behavior influenced by celebrity endorsement?”. This question remains unsolved despite celebrities constantly recommending different products in their social media networks. Much of the literature on celebrity endorsement focuses on the
Cristina Calvo-Porral +1 more
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Role of celebrity endorsement in promoting employees’ organization identification: A brand-based perspective [PDF]
Frontiers in Psychology, 2022 Celebrity endorsement has been used for decades to promote products to consumers. As employees are one of the primary stakeholders and are known as second consumers, their concerns about celebrity endorsement effectiveness and pride need attention for ...
Muhammad Abdullah +3 more
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Data on customer perceptions on the role of celebrity endorsement on brand preference [PDF]
Data in Brief, 2018 This research presents data on the effect of celebrity endorsement on consumers’ brand preference. Copies of structured questionnaire were administered to 384 customers of telecommunication industry.
Ayodotun Stephen Ibidunni +7 more
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Celebrity Endorsement Influence on Destination Image
Naše Gospodarstvo, 2022 Destination image influences the tourist decision-making process, and their intention to visit, revisit and recommend. Therefore, a positive destination image is considered one of the key destination success factors.
Marković Ivana +2 more
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Sports celebrity traits and millennial purchasing intentions: a cross-platform mixed-methods study [PDF]
Frontiers in Sports and Active LivingIntroductionThis study examines how sports celebrities' personality traits—likability, expertise, credibility, and physical attractiveness—affect millennials' purchasing decisions across Instagram, Snapchat, and Twitter.
Dina El-Shihy
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CELEBRITY ENDORSEMENT STRATEGY [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2012 Brands ofen use celebrities to get impact, because they are seen by the public as credible source of informationabout product or company. People aspire to the values and lifestyles of celebrities.
CHIOSA ANA RALUCA
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CELEBRITY ENDORSEMENT IN ADVERTISING [PDF]
Management & Marketing, 2010 Being an individual sport, tennis often deals with a specific category of sponsoring: the endorsement. Tennis players and business organizations seek each other in order to sign partnerships from which both parties hope to win. Endorsements are among the
Vlad Roşca
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Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision
Jurnal Bisnis dan Manajemen, 2021 In the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement.
Adinda Nur Annissa +1 more
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Jurnal Performa, 2021 Industri fashion dan teknologi akan selalu berkembang dengan seiringnya berjalannya waktu, baik fashion akan selalu berubah sesuai dengan tren dan teknologi yang semakin canggih.
Febby A. Sijoatmodjo
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BRAND TRUST AS CELEBRITY ENDORSER MARKETING MODERATOR’S ROLE
Jurnal Aplikasi Manajemen, 2021 Celebrity endorsement is a form of marketing communication done both online and offline as it creates a positive brand attitude. However, its effectiveness in influencing customers’ purchase decision needs to be considered.
Angga Febrian, Muhtad Fadly
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