Results 31 to 40 of about 3,837 (294)

The effectiveness of celebrities in conservation marketing. [PDF]

PLoS ONE, 2017
Celebrities are frequently used in conservation marketing as a tool to raise awareness, generate funding and effect behaviour change. The importance of evaluating effectiveness is widely recognised in both marketing and conservation but, to date, little ...
Elizabeth Duthie, Diogo Veríssimo, Aidan Keane, Andrew T Knight   +3 more
doaj   +1 more source

How Can the Celebrity Endorsement Effect Help Consumer Engagement? A Case of Promoting Tourism Products through Live Streaming

, 2021
Although much research has been devoted to the study of the impact of celebrity endorsements on the effectiveness of advertising in the literature on consumer behavior, few scholars pay attention to applying this concept to explain consumer behavior in ...
Lee, TJ, Luyi Qiu, Xiaohua Chen, Timothy J. Lee, Qiu, L, Chen, X   +5 more
core   +1 more source

The effect of celebrity endorsement on consumer behavior: Case of the Lebanese jewelry industry

Arab Economic and Business Journal, 2018
This paper tends to the effect of celebrity support to jewelry advertisements on the conduct of consumers, in particular on Lebanese females. The investigation is drawn closer from the point of view of the customer.
Safi Hani, Azouri Marwan, Azouri Andre
doaj   +1 more source

Celebrity endorsement and stock market return

, 2017
Purpose: Celebrity endorsement advertising receives increased attention in the relevant literature. Approaching from the abnormal stock market return perspective, the purpose of this paper is to investigate the potential risks and expected profit ...
Catherine Prentice, Lei Zhang, Zhang, Lei, Prentice, Catherine   +3 more
core   +1 more source

Characterization of Defect Distribution in an Additively Manufactured AlSi10Mg as a Function of Processing Parameters and Correlations with Extreme Value Statistics

Advanced Engineering Materials, EarlyView.
Predicting extreme defects in additive manufacturing remains a key challenge limiting its structural reliability. This study proposes a statistical framework that integrates Extreme Value Theory with advanced process indicators to explore defect–process relationships and improve the estimation of critical defect sizes. The approach provides a basis for
Muhammad Muteeb Butt, Varma Kvvssn, Hossein Laieghi, Zia Uddin, Peyman Ansari, E. Kıvanç Sadak, Can Barış Toprak, Hüseyin Kızıl, Enrico Salvati   +8 more
wiley   +1 more source

Bioinspired Adaptive Sensors: A Review on Current Developments in Theory and Application

Advanced Materials, EarlyView.
This review comprehensively summarizes the recent progress in the design and fabrication of sensory‐adaptation‐inspired devices and highlights their valuable applications in electronic skin, wearable electronics, and machine vision. The existing challenges and future directions are addressed in aspects such as device performance optimization ...
Guodong Gong, You Zhou, Qingxiu Li, Wenyu Zhao, Sunyingyue Geng, Hangfei Li, Yan‐Bing Leng, Shirui Zhu, Guanglong Ding, Yongbiao Zhai, Ziyu Lv, Ye Zhou, Su‐Ting Han   +12 more
wiley   +1 more source

The Relationship between Celebrity Endorsement in Marketing Communication and Customer Purchase Intention from Northeastern Thailand’s Automobile Market [PDF]

Journal of Humanities and Social Sciences Mahasarakham University, 2020
The objectives of this research were to examine the relationship between celebrity endorsement in marketing communication and customer purchase intention from northeastern Thailand’s automobile market.
Nithiwat Phookongka, Prathanporn Jhundra-indra, Cattaleeya Charpavang   +2 more
doaj  

A scoping review of celebrity endorsement in environmental campaigns and evidence for its effectiveness

Conservation Science and Practice, 2020
The use of celebrities in marketing campaigns is widespread globally, including in environmental conservation. Celebrity endorsements are pervasive, but there is limited evidence of their effectiveness.
Alegría Olmedo, E. J. Milner‐Gulland, Daniel W. S. Challender, Laure Cugnière, Huong Thi Thu Dao, Linh Bao Nguyen, Ana Nuno, Emelyne Potier, Martin Ribadeneira, Laura Thomas‐Walters, Anita Kar Yan Wan, Yifu Wang, Diogo Veríssimo   +12 more
doaj   +1 more source

The Rhetoric Of Celebrity Endorsement Strategy And Consumer Purchase Intention On Fast Moving Consumer Goods Among Al-Hikmah University Undergraduate Students [PDF]

SocioEconomic Challenges, 2020
The ultimate goal of any business organization is to be prosperous in today’s increasingly competitive and dynamic markets where the cost of acquiring new customers has been found to be exponentially greater than that of maintaining existing ones, firms ...
Bolatito Amudat Brimah, Wahid Damilola Olanipekun, Gasali Alabi Olorunlambe, Safiya Salawu   +3 more
doaj   +1 more source

Persuasiveness of Celebrity Endorsed Advertising and a New Model for Celebrity Endorser Selection

Journal of Asian Business Strategy, 2015
With the rapid paces of product diversification and competition intensification in most commodity markets, there have been more and more ways for sellers to introduce new products and promote existing products, and for buyers to get to know those products. Using celebrities as product endorsers has become one such important way.
Lin Fang, Yanqing Jiang
openaire   +1 more source