Results 51 to 60 of about 86,786 (242)
Journal of the American Oil Chemists' Society, EarlyView.The manuscript confirms and expands on previous reports concerning the presence of unusual conjugated hydroxydienoic fatty acids and acetyl‐TAG in the seed oil of Securidaca longipedunculata. The location of acetate only at sn‐2 of TAG was conclusively shown by high resolution NMR and hydroxy seed fatty acids are characterized.
Mark A. Smith +2 more
wiley +1 more source
Jurnal Aplikasi Manajemen, 2018 The growth of Instagram continues, with the majority of its users being millennial consumers who share all aspects of their life on social media. One of the most popular advertising strategies is using celebrity endorsers. The purpose of this study is to
Deandra Vidyanata +2 more
doaj +1 more source
Journal of the American Oil Chemists' Society, EarlyView.Annatto‐derived bixin and norbixin were characterized and evaluated as natural antioxidants for soybean biodiesel. Their antioxidant performance and effects on oxidative stability were assessed using DPPH, Rancimat, and PetroOXY methods. ABSTRACT The increasing use of eco‐friendly fuels is increasing the production of biodiesel but soybean biodiesel is
Marco Aurélio da Silva Coutinho +4 more
wiley +1 more source
Asia-Pacific Journal of Chemical Engineering, EarlyView.ABSTRACT This study carries significant consequences in various engineering applications, such as cooling rotating disk surfaces, improving chemical reactor performance, and designing filtration systems. Considering these main applications in view, the aim of this study is to investigate time‐dependent Casson hybrid nanofluid flow on a permeable ...
Ebrahem A. Algehyne +6 more
wiley +1 more source
The Lahore Journal of Business, 2017 Celebrity endorsement is widely used as an advertising technique. This study examines three dimensions of celebrity endorsement, including trustworthiness, expertise and attractiveness, as predictors of positive word of mouth by consumers.
Farida Saleem
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Celebrity Endorsement and Purchase Intention of the Buyer in Clothing Sector
Fashion and Textiles Review, 2019 Companies are continually determined to increase and maintain clients by means of developing their brand reputation and image. Mainly, this calls for better celebrity endorser strategies with targeted markets.
Mohammed Majeed +2 more
doaj +1 more source
Consumer Psychology Review, EarlyView.Abstract Past research suggests that people exhibit robust waste aversion. However, many consumers routinely feel that they waste not only goods but also time, money, energy, and emotion and would be hard‐pressed to imagine their lives otherwise. Why does consumer waste persist? In this paper, we first propose a definition for consumer waste.
Marissa A. Sharif, Cait Lamberton
wiley +1 more source
Journal of Management Small and Medium Enterprises (SME's)This paper explores the effect of country of origin on consumer purchase and repeat purchase intention. The moderating impact of celebrity endorsement will also be explored.
Shanzara Khan, Satesh Sookhai
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A man of his time: Joseph Leidy, racial science, and American anatomy
Anatomical Sciences Education, EarlyView.Abstract Professor Joseph Leidy M.D. was arguably the most influential anatomist in the nineteenth‐century United States, having written over 500 publications and serving as the first President of the Association of American Anatomists. While many of Leidy's diverse contributions to American science and medicine are well‐known, scholars have said much ...
Christopher D. E. Willoughby
wiley +1 more source
The Brand’s Effect on the Evaluation of Advertising Endorsed by Celebrities: an Experimental Study
BBR: Brazilian Business Review, 2015 Celebrity endorsement aims to influence consumers to buy advertised products. In endorsing products, celebrities transfer their attributes to the objects, making them more desired by consumers.
Leonardo Aureliano-Silva +3 more
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