Results 61 to 70 of about 86,786 (242)
Journal of Contemporary Eastern Asia, 2019 This study investigates public receptivity to celebrity's climate change advocacy on YouTube through a semantic network analysis. The results of this study suggest that the YouTube video generated a number of viewers' responses. Celebrity endorsement not
Park, Sejung
doaj +1 more source
Functional Diversity and Oleaginous Potential of Fungal Strains From Hawaiian Soil Ecosystems
Biotechnology and Bioengineering, EarlyView.ABSTRACT Fungi represent an important but underexplored resource for microbial lipid production, including nutritionally valuable polyunsaturated fatty acids. Hawaiian soils, shaped by volcanic parent materials and strong environmental gradients, provide a unique setting for discovering functionally diverse fungal strains with distinct metabolic traits.
Yu Wang +12 more
wiley +1 more source
CELEBRITY ENDORSEMENT STRATEGY [PDF]
Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie, 2012 Brands ofen use celebrities to get impact, because they are seen by the public as credible source of informationabout product or company. People aspire to the values and lifestyles of celebrities.
CHIOSA ANA RALUCA
doaj
Business Strategy and the Environment, EarlyView.ABSTRACT Although firms that integrate a sustainability orientation (SO) may experience a significant improvement in their resource efficiency, many, particularly small‐ and medium‐sized enterprises (SMEs), still struggle with the complexities of incorporating sustainability into their business models.
Michael Adu Kwarteng +3 more
wiley +1 more source
Drivers of mobile live-stream shopping and the moderating role of celebrity endorsement
Drawing on an integrated technology readiness index‘s driving factors and the key opinion leadership theory, the study aimed to develop and test a framework that determined the influential drivers of mobile live-stream shopping intention in an emerging ...
Humbani, M., Akosua Pokua Amofa, H.
core +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The transition toward circular fashion is widely promoted as a pathway to sustainable development, yet consumer resistance continues to hinder the adoption of circular business models across resale, rental, repair, and remaking. Existing research identifies numerous consumer barriers, but insights remain fragmented, model‐specific, and largely
Sophie Rasfeld
wiley +1 more source
, 2004 Most researches on celebrity endorsement concentrated on the endorser’s credibility (including expertise and trustworthiness), attractiveness and congruence.
M. C. Ma, X. Q. Ding, H. M. Wang
core +1 more source
ESG Controversies in Global Firms: A Black Mark?
Business Strategy and the Environment, EarlyView.ABSTRACT Despite increasing attention paid by companies to sustainability, there is still evidence of environmental, social and governance (commonly referred to as ESG) scandals. As research on this topic is scant, this paper aims to analyse the impact of ESG controversies on firms' sustainability practices, that is, ESG policies, as well as ...
Beatrice Bais, Guido Orzes, Marco Sartor
wiley +1 more source
CELEBRITY ENDORSEMENT IN ADVERTISING [PDF]
Being an individual sport, tennis often deals with a specific category of sponsoring: the endorsement. Tennis players and business organizations seek each other in order to sign partnerships from which both parties hope to win. Endorsements are among the
Vlad ROSCA
core
Business Strategy and the Environment, EarlyView.ABSTRACT As global environmental concerns intensify, firms are increasingly expected to embed environmental responsibility into their core strategies. However, uncertainty remains over whether eco‐friendly initiatives are economically rewarded, reflecting ambiguity in consumers' true environmental preferences.
Kimitaka Nishitani +6 more
wiley +1 more source