Results 81 to 90 of about 86,786 (242)

Peran Brand Image: Pengaruh Celebrity Endorsement, E-WOM, dan Perceived Quality terhadap Purchase Intention Skincare pada Gen-Z

Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Studi ini bertujuan untuk mengeksplorasi dampak Celebrity Endorsement dari sisi Attractiveness, Trustworthiness, dan Expertise, E-WOM, dan Perceived Quality terhadap Purchase Intention produk skincare lokal di kalangan konsumen Gen Z dengan Brand Image ...
Renza Fahlevi, Helen Helen, Fitriana Aidnilla Sinambela   +2 more
doaj   +3 more sources

Branding Seoul: Multi-Celebrity Participation in Destination Branding

Tourism and Hospitality
This study examines multi-celebrity deployment as a destination branding practice, using Seoul as an empirical case. The analysis draws on 172 official tourism promotional videos released by the Seoul Tourism Organization between 2011 and 2025, featuring
Riela Provi Drianda, Nadia Ayu Rahma Lestari, Meyriana Kesuma   +2 more
doaj   +1 more source

Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth. [PDF]

Front Psychol, 2022
Lili Z, Al Mamun A, Hayat N, Salamah AA, Yang Q, Ali MH.   +5 more
europepmc   +1 more source

BRAND ENDORSEMENT THROUGH CELEBRITY [PDF]

, 2020
The crescendo of celebrities endorsing brands has been steadily increasing over the past years. Marketers overtly acknowledge the power of celebrities in influencing consumer-purchasing decisions.
Mr R R Raval
core  

The 'public inquisitor' as media celebrity [PDF]

, 2010
This article looks at the development and utility of celebrity among high-profile political interviewers. Offering the revised description 'public inquisitor', the article presents an overview of the rise of the political interviewer as a celebrity form ...
Higgins, Michael
core   +1 more source

Post With Care: How Language Use Influences the Effectiveness of CEOs' Climate‐Related Messages on Social Media

Business Strategy and the Environment, EarlyView.
ABSTRACT Chief executive officers (CEOs) play a pivotal role in shaping public discourse on climate change through social media, yet how their language use affects the effectiveness of climate‐related posts remains unclear. Drawing on schema‐congruity theory and leader role expectations, we conceptualize certainty in language as congruent and anxiety ...
Ellen Weber, Marah Blaurock, Kristof Coussement, Irini Tsaga, Marion Büttgen   +4 more
wiley   +1 more source

The Effect of Celebrity Endorsement on Gender-Based Conspicuous Consumption

Gadjah Mada International Journal of Business
This study explores the irrational aspects of consumer behavior, focusing on conspicuous consumption driven by the pursuit of status and self-expression.
CANSU TOR KADIOGLU, SEZEN BOZYIGIT
doaj   +1 more source

The Effects of Celebrity Endorser Authenticity and Product Congruence on Brand Experience

, 2018
The purpose of this study is to observe the impact of celebrity endorser authenticity and product congruence on brand experience, brand evaluations and celebrity evaluations.
Cruikshank, Catie
core  

Celebrity endorsement in fashion print advertising [PDF]

, 2013
. Brands ofen use celebrities to get impact. Celebrity endorsement has become a marketing communication strategy used to build a congruence between brand image and consumers. Objectives.
Chiosa, Raluca; Al. I. Cuza University
core   +1 more source

Responsible Leadership for Sustainable Agritourism: A Multilevel Causal Mechanism Analysis and the Facilitating Roles of Social Capital

Business Strategy and the Environment, EarlyView.
ABSTRACT This study investigates the causal mechanisms by which responsible leadership (RL) promotes sustainable agritourism development in the Mekong Delta, Vietnam. Using focus groups and multiple case studies across five exemplary agritourism operations, we examine how RL operates across multiple levels to influence sustainable agritourism outcomes.
Giang N. T. Nguyen, Heidi Wechtler
wiley   +1 more source