Results 91 to 100 of about 3,837 (294)

Peran Brand Image: Pengaruh Celebrity Endorsement, E-WOM, dan Perceived Quality terhadap Purchase Intention Skincare pada Gen-Z

Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Studi ini bertujuan untuk mengeksplorasi dampak Celebrity Endorsement dari sisi Attractiveness, Trustworthiness, dan Expertise, E-WOM, dan Perceived Quality terhadap Purchase Intention produk skincare lokal di kalangan konsumen Gen Z dengan Brand Image ...
Renza Fahlevi, Helen Helen, Fitriana Aidnilla Sinambela   +2 more
doaj   +3 more sources

Branding Seoul: Multi-Celebrity Participation in Destination Branding

Tourism and Hospitality
This study examines multi-celebrity deployment as a destination branding practice, using Seoul as an empirical case. The analysis draws on 172 official tourism promotional videos released by the Seoul Tourism Organization between 2011 and 2025, featuring
Riela Provi Drianda, Nadia Ayu Rahma Lestari, Meyriana Kesuma   +2 more
doaj   +1 more source

Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth. [PDF]

Front Psychol, 2022
Lili Z, Al Mamun A, Hayat N, Salamah AA, Yang Q, Ali MH.   +5 more
europepmc   +1 more source

The effect of morality reputation on evaluations of celebrity endorser and endorsement: A study of Chinese consumer

, 2004
Most researches on celebrity endorsement concentrated on the endorser’s credibility (including expertise and trustworthiness), attractiveness and congruence.
M. C. Ma, X. Q. Ding, H. M. Wang
core  

‘A double‐edged tool’: A psychological needs perspective of generative AI and postgraduate international students' engagement in UK higher education

British Educational Research Journal, EarlyView.
Abstract The integration of generative artificial intelligence (generative AI) in higher education is reshaping student engagement, yet its impact on postgraduate international students remains underexplored. This study examines how generative AI shapes postgraduate international students' engagement through a psychological needs perspective.
Olatunji David Adekoya, Hakeem Adeniyi Ajonbadi, Chima Mordi, Peculiar Samuel, Hoang Nguyen   +4 more
wiley   +1 more source

En begivenhetsstudie av celebrity endorsement [PDF]

, 2017
Master i økonomi og administrasjonI denne oppgaven benyttes begivenhetsstudie som metode for å undersøke hvilken effekt, om noen, de to markedsføringsstrategiene celebrity endorsement og celebrity testimonial har på aksjekursen til det aktuelle selskapet.
Kjøttrød, Emilie
core  

Erwin Schrödinger und die Versuchungen der (Wissenschafts‐)Biografik: Vorurteilsgefüge und Mechanismen der Skandalisierung

Berichte zur Wissenschaftsgeschichte, EarlyView.
Since late 2021, serious allegations have been made against physicist Erwin Schrödinger, ranging from pedophilia to serial sexual abuse. These accusations have significantly tarnished the Nobel Prize winner's public reputation. The ongoing debate has repeatedly raised the question of whether, and to what extent, these grave allegations are justified ...
Magdalena Gronau, Martin Gronau
wiley   +1 more source

The Effect of Celebrity Endorsement on Gender-Based Conspicuous Consumption

Gadjah Mada International Journal of Business
This study explores the irrational aspects of consumer behavior, focusing on conspicuous consumption driven by the pursuit of status and self-expression.
CANSU TOR KADIOGLU, SEZEN BOZYIGIT
doaj   +1 more source

CELEBRITY ENDORSEMENT AND ITS EFFECT: ARABIC WORLD PERSPECTIVES.

, 2018
This research focuses on the celebrity endorsement and its impact on the customer?s buying behaviour and the celebrities? perception in the Arab countries.
Ahmed Al Habsi, Chokri Kooli, Riad Abadli   +2 more
core   +1 more source

Promoting the Mathematization of Physics: Hermann Minkowski's Draft Presentations of His 1908 “Grundgleichungen” Paper

Berichte zur Wissenschaftsgeschichte, EarlyView.
I present and discuss two drafts of remarks prepared by the mathematician Hermann Minkowski (1864–1909). They were composed in December 1907 while preparing his paper on the “Basic Equations of Electromagnetic Processes in Moving Bodies” for publication in the Proceedings of the Göttingen Academy of Sciences.
Tilman Sauer
wiley   +1 more source